Zac Johnson says, “When it comes to marketing your brand or business online, you have a lot of options. Two of the most popular and effective ways to drive massive traffic and leads back to your business is through the use of Google Ads and Facebook Ads. Both completely unique, different, similar and extremely effective at the same time. Whether you are focusing your efforts on Google or Facebook, both platforms give you immediate access to hundreds of millions of users, while also having the tools in place to make your marketing and demographic targeting easier than ever. Google has established... [...]
Archive for the 'Internet Advertising Tips' Category
Barry Levine says, “Of all the hot topics broached at the Interactive Advertising Bureau’s Ad Operations Summit on Monday, one cast a longer shadow than the others. Ad blocking was the first topic addressed in an open discussion among the several hundred participants, and it kept reappearing throughout the day. The reason is obvious: It is gaining new attention since Apple’s support for ad blockers in iOS 9, and there are indications it is gaining traction. By a show of hands, only a few of the publishers in the conference hall indicated they were “materially affected” by ad blockers.... [...]
Patricio Robles says, “For publishers, few topics are as pressing as the rise of ad blockers. And for good reason: ad blockers are disrupting publishers’ ability to monetize their content through the model that was largely responsible for fueling the rise of online publishing in the first place. With the industry coming to grips with the fact that it messed up, publishers are increasingly asking: what can we do? Here are seven ways publishers are addressing ad blockers… Ignore it While the statistics make it clear that the the use of ad blockers is now a mainstream phenomenon... [...]
Jack Simpson says, “First-party data could prove to be the future of online display advertising, according to our new report Digital Publishing: Increasing Advertiser Value Through Data and Identity. Published in partnership with Signal, the report reveals the opportunities for publishers in the troubled digital advertising world. It is based on a survey of client-side marketers, managers and executives working within publishers that have an online presence. In this post I’m going to discuss three of the most important opportunities for digital publishers when it comes to using first-party... [...]
Ben Davis says, “There are many articles out there defining what native advertising is and what it should look like. There are native formats (simply in-stream ads, like expanding video), sponsored content (shaped by the publisher), content syndication (related content promoted through platforms such as Outbrain) and advertorials (often written by the advertiser). There are blurred lines between some of these formats but what they have in common is a terribly misleading descriptor. This sort of advertising is anything but native, it is invasive, lurid, and can only survive as such. Native... [...]
Jack Simpson says, “First-party data could prove to be the future of online display advertising, according to our new report Digital Publishing: Increasing Advertiser Value Through Data and Identity. Published in partnership with Signal, the report reveals the opportunities for publishers in the troubled digital advertising world. It is based on a survey of client-side marketers, managers and executives working within publishers that have an online presence. In this post I’m going to discuss three of the most important opportunities for digital publishers when it comes to using first-party... [...]
Ben Davis says, “You may have seen the news that Google plans to provide web search results and search ads for an unspecified number of Yahoo user queries. See the SEC filing here. So, what does that mean for marketers? Reach more potential customers with AdWords 12.7% of US search queries go through Yahoo, according to ComScore. That means AdWords could reach a significantly larger audience. Yahoo sites will be automatically included in the Google search network, so there’s nothing extra AdWords customers will have to do to target this audience. Bing Advertisers should keep their... [...]
Carly Stec says, “What’s the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications? And what’s an average viewability rate, anyways? These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014. As a result of this change, marketers and advertisers switched their focus from served impressions to viewable impressions. What’s the difference? Quite simply, served impressions are counted when the ad is displayed. As for viewable impressions, take... [...]
Patricio Robles says, “Ad blocking isn’t new, but thanks to grim statistics that make it clear consumers are only getting more aggressive in trying to thwart online ads, some in the industry are starting to worry. Really worry. Yesterday, Scott Cunningham, SVP of Technology and Ad Operations at the Interactive Advertising Bureau, arguably the most prominent trade association for the online ad industry, made a stunning statement… We messed up. Faced with consumers now equipped to block ads on their iOS devices, Cunningham explained how publishers and advertisers shot themselves... [...]
Ginny Marvin says, “The second quarter of 2015 generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5 percent year over year, according to the Interactive Advertising Bureau (IAB). For the first half of the year, internet ad revenues in the US totaled $27.5 billion, a 19-percent increase year over year. This marks the sixth consecutive year of double-digit first half of year growth. The IAB released the Internet Advertising Revenue report for the first half and second quarter of 2015 on Wednesday. The report finds that revenue growth continues to be driven... [...]