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Thursday, July 17, 2025

Archive for the 'Internet Advertising Tips' Category

‘Are You Aware of Features to Automate Your Bing Ad Campaign?’ – ‘Small Business Trends’

Michael Guta says, “The current digital commerce ecosystem has given everyone access to massive amounts of data. There is so much of it, you can quickly get overwhelmed if you don’t use the right solution to manage all the information. Managing ad campaigns is one area in which keeping track of the different data sets can be a job in itself. If you try to manually optimize your ad campaigns, the process can be time consuming, which leaves you less time to run your small business. In a post on the official Bing Ads blog, Andrew Goodman, president of Page Zero Media, points out automation... [...]

‘Want to Reach Female Consumers? First, Fix the Women in Advertising Problem’ – HubSpot

Jami Oetting says, “Women manage more than half of personal wealth in the U.S., drive up to 80% of all purchasing decisions, and control $20 trillion in consumer spending each year. Yet, the power of the female consumer isn’t reflected in the offices of either brands or their agencies. Reports estimate the percentage of female CMOs at anywhere between 8% and 30%. The lack of women in advertising, especially at the leadership level, is still a major problem: Case in point: There were seven sessions about the issue during the 2014 Advertising Week — more than there were about native... [...]

‘The Digital Marketer’s Quick Guide to iOS 9 Ad Blockers’ – ‘Entrepreneur’ Blog

Chris Lucas says, “The Web has been abuzz the past few months with talk of Apple’s recent backing of mobile ad blockers. With the release of iOS 9, millionsof iPhone and iPad users can now block ads in the Safari browser. And they appear to be doing just that. Ad-blocking apps topped the Apple Store download list just one day after i0S 9 debuted. This is really no surprise considering how these apps tout their ability to enhance mobile web browsing by hiding online ads that eat up data and slow down web pages. But what does all this mean for digital marketers, considering that online... [...]

‘Google Adds Forecasting Data In AdWords Display Planner’ – ‘Marketing Land’ Article

Ginny Marvin says, “Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget an advertiser inputs. The estimates rely on current auction data and show projections over time. The Display Planner will also show how much of the budget entered is likely to be spent with the placements selected. To see this forecast data, select “Get performance forecasts for your targeting” from the Display Planner start page“. Google Adds Forecasting Data In AdWords Display Planner Marketing Land  [...]

‘US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB]’ – ‘Marketing Land’ Article

Ginny Marvin says, “Another quarter, another record for internet advertising revenues. US internet advertising revenues reached $15 billion in Q3 2015, according to the Interactive Advertising Bureau (IAB) and PwC US. That’s a five-percent increase from the previous quarter and a year-over-year increase of 23 percent from the third quarter of 2014, which hit $12.2 billion. “Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed,” said Sherrill Mane, Senior Vice President,... [...]

‘Online display and social media advertising will account for nearly a quarter of total European advertising revenue by 2020′ – Forrester

Samantha Merlivat says, “Combined, online display and social media advertising spend will double between 2015 and 2020, growing from €14.4 billion to €28.7 billion. Among the factors driving growth, the combination of mobile and premium video advertising will drive an upsurge in demand for both online display and social advertising. Advertisers will increase their investments in video and mobile ads as media consumption evolves and targeting accuracy improves. Native mobile video advertising is already proving a winning formula in the social media sphere, and publishers will take notice... [...]

‘Before You Worry About Ad-Blocking Apps, Consider These Four Tips’ – ‘MarketingProfs’ Blog

Chris Lucas says, “nless you’re still relying on skywriting as your primary advertising method, you’ve most likely heard that Apple’s new iOS 9 operating system allows the downloading (and use) of ad-blocking apps from the App Store. Android has quickly followed suit by allowing the most popular ad-blocking software into the Google Play store. These applications allow users to block display ads and other intrusive media from their browsing experience, leaving a lot of marketers wondering whether their mobile efforts are now moot. Thinking about what’s at stake in... [...]

‘4 Ways Advertising Agencies Can Protect Themselves From Click Fraud’ – ‘Entrepreneur’ Blog

Eli Martin says, “Click fraud, a type of pay-per-click internet fraud, is becoming more robust within the digital marketing landscape. Click fraud happens when users — or bots — intentionally click on a link with the purpose of charging someone for the click. Often times, they have no interest in the end result, causing a catastrophic impact on agencies, eating away at client budgets and negatively impacting performance. Poor performance can hurt an agency’s reputation, causing them to lose clients. Agencies need to protect themselves and their clients to circumvent this... [...]

‘Five tips for successful mobile advertising in 2016’ – ‘Econsultancy’ Blog

Doug Conely says, “As 2015 draws to a close, it’s a good time to reflect on “what worked” with mobile advertising this year and to summarize the successful strategies you should be looking at in 2016. Here are five top tips: 1. Respect the user Mobile devices are highly personal. Mobile users want to decide where, when and how they interact with brands on their devices. So put the user in control. Mobile ads should be opt-in, so the user decides whether or not to engage with a brand’s message. Crucially, mobile ads should be easy for users to dismiss, with a prominent ‘close’... [...]

‘Is there a future for publishers and display ads?’ – ‘Econsultancy’ Blog

Ben Davis says, “The debate around display advertising is currently rather polarised. As some eschew standard display and forge ahead selling super-expensive native advertising, others continue at scale through programmatic, hoping the slide in CPM will cease. But can publishers realistically make it to a middle ground, one of powerful display advertising based on greater relevance and intent? Econsultancy’s new report, Digital Publishing: Increasing Advertiser Value Through Data and Identity, in association with Signal, looks at this challenge (free download available here). 40% see... [...]


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