According to Juniper Research, by 2023 the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud consume your budget, leaving you with few genuine leads and poor advertising ROI. Marketing Land is hosting a webinar ‘Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic’ on Tuesday, June 28, 2022. The ML team says, “In this presentation, you’ll learn how to verify advertising engagements and proactively block invalid traffic. Ad fraud expert, Adam French, will share his insights into creating better outcomes for digital... [...]

Search Engine Land’s Barry Schwartz has published a post reporting Google’s new featured snippet layouts test run. He says, “Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries. Many featured snippets. Google is testing showing many featured snippets, more than one, more than two – but up to four different featured snippets. Here are some tests spotted... [...]

Effective advertising helps you to capture more leads and make more sales. Neil Patel has published a new video ‘Here’s an Ad Hack That Will Produce Instant Sales’ sharing an ad strategy to increase sales. He says, “Here’s an ad hack that will produce instant sales. It doesn’t matter if you’re in B2B or B2C, this works. It works so well, I’ve been using it for over five years and I haven’t seen a slowdown from it. And best of all, it’s responsible for 6% of my sales. I know that sounds small, but every little bit adds up. And there really... [...]

Search Engine Journal has published the latest episode of Search Engine Journal Show podcast episode ‘Microsoft Ads: Reach Success With The Future Of Ad Exchanges’ featuring John Lee. Loren Baker says, “Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now. Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads. John Lee, Microsoft Ads’ Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and... [...]

MarTech has published ‘Why we care about advertising: A marketer’s guide’ explaining advertising in a transformed digital landscape. Akshat Biyani says, “This article covers the following key points: What are the best advertising practices? Changes in the advertising landscape today. Adapting to industry changes. Keys to successful advertising. Resources for learning more about advertising. What are the best advertising practices? The best advertising tactics are contextual and continue to evolve. Here are some guiding principles that can help with your advertising strategy. Why... [...]

In online marketing, a targeted ad is an advertisement that is served to a specific audience, which could be a particular demographic, a group, or an individual. HubSpot contributor Sarah Goliger has published an article explaining targeted advertising. She says, “Brands have a host of options when it comes to publishing targeted ads. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand. To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown... [...]

Watch Neil Patel’s latest video ‘5 Ways to Market Your Business and Generate Instant Sales Without Ads’ to get more leads and increase your sales. He says, “Five ways to market your business and generate instant sales without ads. There are a ton of great marketing channels but some of them are just too expensive or take too long to provide results. SEO can take six plus months to produce results. And even though it’s worth it in the long run, you may not have that much time. Paid ads, they’re just too expensive when you’re starting off and you have little... [...]

Hero blog contributor Kate Priestman has published ‘The Ultimate How-to Guide on Google Ads A/B Testing’ to help marketers improve Google advertising revenue. She says, “Different kinds of marketing require different parameters for testing. If you’re testing keywords on a landing page, your tests will be very different from mobile compatibility testing for the same page. Where to Start Start by looking at what your campaign entails and deciding what its focus should be. This will tell you what kind of test you need. If you’re looking at the features of an ad, like its headline,... [...]

A well-crafted ad copy helps you improve your conversion rate by persuading your prospects to take an action. HubSpot has published a new video ‘3 Affordable AI Marketing Tools To Create Dynamic Ad Copy’ to help you integrate AI tools for creating a strong ad copy. The HubSpot team says, “Do you want to create text for your marketing ads without wasting time? The good news is there is now a lot of AI marketing copywriting tools that can help you use artificial intelligence to generate text. Watch this video and find out how these three affordable AI tools work so you can start... [...]

WordStream contributor Susie Marino has published ‘The Complete Survival Guide to Google Ads for Small Business’. The five-point guide covers useful information on budgeting, building local awareness, driving leads, improving ROI and achieving growth. She says, “Small businesses need their advertising dollars to stretch further. Contrary to popular belief, small budgets absolutely can compete with big spenders in Google Ads, you just have to know where to look: 1. Choose the right keywords Your keyword strategy is your key (no pun intended) to maximizing your advertising budget,... [...]