Google’s smart bidding technology recognizes when, where, and how much to bid based on the likelihood of achieving a conversion. And it’s able to do it instantly, every time. Portent contributor Sabrina Souza has published an article highlighting Google’s Smart Bidding. She says, “Automation in search engine marketing is ever advancing, especially when it comes to your campaign’s bidding strategy. Google smart bidding has been around since 2016 and has continuously improved over the years to become even smarter and more effective at driving your business goals. Factors (“signals”)... [...]

Search Engine Land has made available the replay of the ‘Google Ads Conversion Masterclass: From Clicks to Calls to Revenue’ webinar. The SEJ team says, “Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you’re struggling to reduce CPA while increasing revenue, you’re not alone. Join the Google Ads experts from Paid Search Magic and Invoca for this webinar to learn the latest best practices for jumpstarting Google Ads ROI in 2022. You’ll learn: The keys to Google Ads search success in 2022 Common mistakes that hurt Google... [...]

By creating attention-grabbing Google ads, you can increase your sales resulting in better business growth. DealerOn, Inc. contributor Justin Robinson-Prickett has shared four useful tips to optimize your Google display ads. He says, “Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic right now. Today, we’re going to over the 4 questions you need to be asking whenever you set up a Google Display Ad. Number one. Are your campaigns set up correctly? To ensure your campaigns get off on the right foot, there are a couple steps you... [...]

Effective advertisements can help you attract more prospects to your business. Since there are multiple advertising opportunities available on the Internet, it is crucial to balance your advertising activities. Watch HubSpot’s new video ‘The Best 5 Advertising Tips For Business Growth!’ to improve your ad results. The HubSpot team says, “Five tips and tricks for first time or experienced advertisers to increase your reach and stand out. In a world where there are millions of ads people see every day, finding a way for you to stand out will help build your business and get... [...]

An effective ad copy helps you attract more customers. To make it work, you should make sure that that you ad is attractive as well as persuasive. HubSpot has published a new video ‘How To Write Amazing Ad Copy’ to help you write an effective ad copy. The HubSpot team says, “The secret to getting the clicks is in the ad copy. But it’s not just about writing good content, you need to create ad copy that captures your audience and makes them want to click on your ads. In this video, we’re going to teach you how to write ad copy optimized for Google and we even spoke to an... [...]

The advertising workflow is overly complicated and subject to (costly) errors and delays. Complexity inhibits advertisers from doing strategically appropriate things because of the perception that they’re just too hard.  AdWeek is hosting a webinar ‘Prioritizing Advertising Efficiency for Better Business Outcomes: “Too Hard” Is Too Easy’ on Wednesday, March 2, 2022, at 1.00 pm EST. The AdWeek team says, “Hear from Merkle creative business lead Amy Thorne and Clinch CEO Oz Etzioni to learn more about the ways that what was “too hard” before can now be both... [...]

Advertising on Google helps you extend your online reach and make more sales online. By tapping in the most popular ad formats, you can make the most of your advertising efforts. Koozai contributor Ellie Spinks has published an article highlighting 10 reasons your Google ads aren’t showing. She says, “Looking for your ad but can’t seem to find it showing anywhere? Today I am going to talk your through 10 reasons why your Google Ads might not be showing and what you can do to start seeing them again. 1. Campaigns/Ad Groups/Keywords/Ads are paused The first step to check is that you have... [...]

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Search Engine Land contributor Corey Patterson has shared four ways to optimize your responsive search ads. She says, “Google’s responsive search ads (RSAs) have existed alongside the original expanded text ads (ETAs) since May 2018, giving marketers more formats for their campaigns. Since then, RSAs have not only become the default, but are set to be the sole text ad format going forward. “As we’ve suspected, RSAs will become the only ad format that you’re... [...]

Smart Bidding can help you save time and drive search engine marketing performance. You can do this by selecting the right keywords. Google has published a new guide ‘Setting Smarter Search Bids’ to provide a behind-the-scenes look at smart bidding. The Google team says, “In this guide, we’ll take you behind the scenes and walk through how Google Ads automated bidding and Smart Bidding work. You’ll learn what signals are used, how bids are calculated, and what you can do to improve performance. The bidding challenge Marketers often choose automated bidding solutions to make... [...]

The online advertising landscape has transformed how businesses promote and sell their products and services. The New York Times reporter Shira Ovide has published an article titled ‘Google and Facebook’s Ad Empires’. She says, “Google and Facebook love to talk about the cutting-edge stuff that they’re working on. Metaverse! Driverless cars! Cloud! Artificial intelligence! The reality, though, is that these tech companies are rich and powerful because they are the biggest sellers of advertising in the world. They do essentially the same thing that William Randolph Hearst... [...]