The latest article on ‘Marketing Land’ is titled “LinkedIn Releases Content Shock And Awe”. Arnie Kuenn says, “With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to ascontent shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. However, in February, whenLinkedIn announced that eventually all members will be able to publish content on... [...]
Archive for the 'Internet Advertising Tips' Category
The latest post on ‘ReadWrite’ is titled “Andromeda: Google’s Secret Weapon To Keep Amazon And Microsoft On Their Toes”. Jodi Mardesich says, “Years ago, Google figured out that users prize speed above almost everything when it comes to surfing the Web. They’re now applying that insight to courting developers, too, through a tool named Andromeda. Google Compute Engine, the version of Google’s infrastructure it rents out to developers, is getting access to Andromeda, a set of technologies the company uses to speed up its own networking. Last week, it turned Andromeda on in... [...]
The latest post on ‘Copyblogger’ Blog is titled “Copyblogger’s 2014 State of Native Advertising Report”. Demian Farnworth says, “ Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Think Captain Morgan’s campaign on BuzzFeed in general, their 15 Things You Didn’t Know About 15 Captains, Commanders And Conquerors article in particular. First off, the theme of the article matches the brand’s values: Captain Morgan was a real live pirate who thrived on adventure and raw conquest — a theme not... [...]
The latest article on ‘Marketing Land’ is titled “Study: Per Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter”. Martin Beck says, “Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter. Forrester looked... [...]
The latest article on ‘Website Magazine’ is titled “Video Advertisers Face Fraud, Find Solution”. Amberly Dressler says, “Despite major advances in online advertising, fraud is still a big thorn in Internet marketers’ sides – even those advertising using video. According to a recent study, 87 percent of advertisers do not trust data from media vendors such as publishers, ad networks, DSPs or exchanges and prefer data from third-party measurement vendors“. Video Advertisers Face Fraud, Find Solution Website Magazine [...]
The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Reviewing ‘Deep Visits’”. Kevin Webster says, ““Deep visits” occur when users read multiple pages on a website. What can deep visits tell us about our website, and perhaps our customers? Deep Visits Vary Depending upon the nature of a business and its website, the number of page views that define a deep visit would vary. For example, if you are selling iPads, it’s likely that anything over two or three page views would be considered deep. In general, a consumer has a pretty decent idea of what an iPad is,... [...]
The latest article on ‘Marketing Land’ is titled “Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium”. Ginny Marvin says, “Spending on display advertising will soon overtake paid search. That’s according to ZenithOptimedia’s latest global advertisingforecast. With display advertising growing at 21 percent a year, it’s expected to hit $74.4 billion in 2016. While paid search, which is experiencing 13 percent annual growth, is estimated to come in at $71 billion at that time. Zenith expects search to keep dominating this... [...]
The latest post on ‘ReadWrite’ is titled “With Mozilla In Disarray, The Open Web Needs A Hero”. Dan Rowinski says, “Mozilla is in trouble. There is no way around that basic fact. The nonprofit maker of the Firefox Web browser needs a new CEO. Brendan Eich has resigned amid a scandal over his financial support of Proposition 8, the 2008 initiative that outlawed gay marriage in California. While his donation was revealed in 2012 through a public-records search, he was only Mozilla’s CTO at the time. His ascension to CEO brought the issue freshly into light, sparking discord... [...]
The latest article on ‘Website Magazine’ is titled “39.6% of Ads are Not Viewable”. Pete Prestipino says, “New data from Pointroll indicates that a significant portion of display advertising isn’t being seen by users. Pointroll’s Benchmark Report 2013, which evaluated 100 billion ad impression from various exchanges, found that only 60.4 percent of online ads were viewable in 2013. Publishers in the “Sports & Recreation” and “Employment” had the highest viewability rates in 2013, according to Pointroll, with viewability rates of 72.6%. News... [...]
The latest article on ‘Marketing Land’ is titled “The Drop In Facebook Page Reach Is All About The Competition”. Martin Beck says, “One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year. That statistic, provided by Will Cathcart, Facebook’s News Feed director of product management, in a recent interview with Josh Constine of TechCrunch, is a plausible explanation for the approximate 50% drop in organic Page reach per fan in the last... [...]