The latest article on  ‘Marketing Land’ is titled “Study: Per Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter”. Martin Beck says, “Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter. Forrester looked... [...]

The latest article on ‘Website Magazine’ is titled “Video Advertisers Face Fraud, Find Solution”. Amberly Dressler says, “Despite major advances in online advertising, fraud is still a big thorn in Internet marketers’ sides – even those advertising using video. According to a recent study, 87 percent of advertisers do not trust data from media vendors such as publishers, ad networks, DSPs or exchanges and prefer data from third-party measurement vendors“. Video Advertisers Face Fraud, Find Solution Website Magazine  [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Reviewing ‘Deep Visits’”. Kevin Webster says, ““Deep visits” occur when users read multiple pages on a website. What can deep visits tell us about our website, and perhaps our customers? Deep Visits Vary Depending upon the nature of a business and its website, the number of page views that define a deep visit would vary. For example, if you are selling iPads, it’s likely that anything over two or three page views would be considered deep. In general, a consumer has a pretty decent idea of what an iPad is,... [...]

The latest article on  ‘Marketing Land’ is titled “Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium”. Ginny Marvin says, “Spending on display advertising will soon overtake paid search. That’s according to ZenithOptimedia’s latest global advertisingforecast. With display advertising growing at 21 percent a year, it’s expected to hit $74.4 billion in 2016. While paid search, which is experiencing 13 percent annual growth, is estimated to come in at $71 billion at that time. Zenith expects search to keep dominating this... [...]

The latest post on ‘ReadWrite’ is titled “With Mozilla In Disarray, The Open Web Needs A Hero”. Dan Rowinski says, “Mozilla is in trouble. There is no way around that basic fact. The nonprofit maker of the Firefox Web browser needs a new CEO. Brendan Eich has resigned amid a scandal over his financial support of Proposition 8, the 2008 initiative that outlawed gay marriage in California. While his donation was revealed in 2012 through a public-records search, he was only Mozilla’s CTO at the time. His ascension to CEO brought the issue freshly into light, sparking discord... [...]

The latest article on ‘Website Magazine’ is titled “39.6% of Ads are Not Viewable”. Pete Prestipino says, “New data from Pointroll indicates that a significant portion of display advertising isn’t being seen by users. Pointroll’s Benchmark Report 2013, which evaluated 100 billion ad impression from various exchanges, found that only 60.4 percent of online ads were viewable in 2013. Publishers in the “Sports & Recreation” and “Employment” had the highest viewability rates in 2013, according to Pointroll, with viewability rates of 72.6%. News... [...]

The latest article on  ‘Marketing Land’ is titled “The Drop In Facebook Page Reach Is All About The Competition”. Martin Beck says, “One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year. That statistic, provided by Will Cathcart, Facebook’s News Feed director of product management, in a recent interview with Josh Constine of TechCrunch, is a plausible explanation for the approximate 50% drop in organic Page reach per fan in the last... [...]

The latest article on ‘Website Magazine’ is titled “Digital Ad Spending in 2014”. Pete Prestipino says, “Digital ad spending will reach $137.53 billion this year according to recent estimates from eMarketer. Digital spend will be up 14.8% over 2013 levels, according to the forecast, and will make up just over one-quarter of all paid media spending worldwide. That’s up from about one-fifth of spending in 2012, and it is set to rise to nearly one-third of the total by the end of our forecast period, when advertisers around the world will invest $204.01 billion in digital“. Digital... [...]

The latest article on  ‘Marketing Land’ is titled “Is Native Advertising Legal? Does It Matter?”. David Rodnitzky says, “I start this article with three controversial statements: Native advertising likely violates Federal Trade Commission (FTC) rules on deceptive advertising Native advertisers and publishers will profit tremendously from these violations and receive little to no punishment or regulation from the FTC This concept, which I call “regulatory arbitrage,” has been proven to be highly profitable, having been proven by many other internet businesses“. Is... [...]

The latest article on  ‘Marketing Land’ is titled “Survey Shows Twitter Users Find Ads On The Network Irrelevant, Random”. Martin Beck says, “Twitter’s efforts to increase its user base and to encourage users to spend more time on the service are well documented and widely seen as crucial for the company as it works to extract value from the post-IPO social network. Last week, Deutsche-Bank released a largely bullish report (PDF) recommending that investors buy Twitter stock, based on a survey of 1,100 residents of the United States. As we reported last week, the... [...]