The latest article on  ‘Marketing Land’ is titled “New Facebook Analytics Team: EdgeRank Checker And Socialbakers Join Forces”. Martin Beck says, “Socialbakers and EdgeRank Checker, two leading social media analytics providers, are joining forces, AllFacebook reported today. The partnership will combine EdgeRank Checker’s Facebook News Feed analytics and engagement optimization with Socialbakers’ social insights for Facebook and other networks, including Twitter, YouTube, Instagram and LinkedIn. EdgeRank Checker customer accounts will be transferred into the... [...]

The latest post on ‘ReadWrite’ is titled “Pinterest Wants You To Be Your Own Advertiser”. Lauren Orsini says, “Pinterest’s Promoted Pins are great for big brands, but what about medium to small ones? Now there’s an offering scaled just to them—a new do-it-yourself Promoted Pins tool. Pinterest for Business was launched 18 months ago and in that time the social discovery platform has made it so anyone, from big-time corporations to teensy personal blogs, can sign up for a business account. Since last October, Pinterest has been testing Promoted Pins, a way for those businesses... [...]

The latest post on ‘ReadWrite’ is titled “Google To World: Encrypted Email Is The New Black”. Adriana Lee says, “Google has a message for the world: Insecure, unencrypted email just isn’t cool any more. On Tuesday, the tech giant released code for an early alpha version of an “end-to-end” Chrome encryption plugin—basically, software that will let users send encoded messages to one another using any Web-based email provider. It also added some interesting new data to its “Safer Email” transparency report—namely, the fact that about half of... [...]

The latest post on ‘ReadWrite’ is titled “How The Web Is Reshaping Business In Its Image”. Matt Asay says, “We used to program software. Now it’s programming us. This is more than a new spin on Marc Andreessen’s “Software is eating the world” argument. Andreessen is right, but the shift, as O’Reilly’s Mike Loukides points out, is less about how software is becoming an essential component of every business, and more a matter of software forcing us to change how we do business. It all starts with DevOps—the software production method that integrates... [...]

The latest article on  ‘MarketingProfs’ is titled “The Most Important Social Network for Marketers”. Ayaz Nanji says, “B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner. Asked to select the most important social platform for their organization, 68% of B2C marketers surveyed chose Facebook; Twitter was second (10% of respondents), followed by blogging (6%), and LinkedIn (6%). In contrast, 33% of B2B marketers surveyed said LinkedIn was... [...]

The latest article on  ‘Marketing Land’ is titled “3 Ways To Use Keyword Planner To Improve Your Mobile Search Visibility”. Bryson Meunier says, “Last month, we discussed what we can learn about mobile searchers from Google’s redesigned keyword planner, including that mobile searchers are often local searchers and that most of them use “near me” instead of “nearby.” This month, I want to give you three specific ways you can use the new Keyword Planner data to help your business become more visible to mobile searchers. Data-Driven Mobile Configuration... [...]

The latest article on  ‘MarketingProfs’ is titled “The Right Video Content for Your Brand”. Serban Enache says, “A video component in marketing campaigns can help drive engagement and so generate positive ROI. But producing high-quality video content is prohibitive for many brands that might lack the bandwidth or resources to create the right kind of video that fits their image and goals. Stock video footage can help, offering a wide variety of high-quality content types to help companies with messaging, sales, and other initiatives”. The Right Video Content... [...]

The latest article on  ‘MarketingProfs’ is titled “How Brands Can Reach New, Younger Audiences With Social Media Branding”. Carol Han says, “The emergence of social media as an effective branding and sales tool is a relatively new one compared with mainstays in traditional advertising, such as print ads and billboards. Moreover, the landscape of digital is constantly changing. As a result, older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting... [...]

The latest post on ‘ReadWrite’ is titled “The Unbearable Sameness Of Social Networks”. Selena Larson says, “When Facebook rolled out cover photos in 2011, it was a big deal. It was part of the Timeline redesign, the biggest shift in how people used Facebook in years. The large image at the top of your profile was an opportunity to show off something more than your headshot, giving friends (and also strangers) greater insight into your life. Then, Google got on board, and embraced massive cover photos on its Google+ social platform in 2013. While Google’s profile image... [...]

The latest article on  ‘Marketing Land’ is titled “Google Updates AdSense Ad Creation Process And Interface”. Ginny Marvin says, “Google has overhauled the ad creation process and interface in AdSense to make it easier to set up and deploy new ads across your site. When modifying text ad styles, a preview will show how each change affects the look of the ad, including font style, color and size. Once you’ve made changes to an ad unit, they can be implemented across an entire site rather than at the ad unit level“. Google Updates AdSense Ad Creation Process... [...]