Return To Home Page
Main Site Navigation
Search This Site
Saturday, July 12, 2025

Archive for the 'Internet Advertising Tips' Category

‘The Right Video Content for Your Brand’ – ‘MarketingProfs’ Blog

The latest article on  ‘MarketingProfs’ is titled “The Right Video Content for Your Brand”. Serban Enache says, “A video component in marketing campaigns can help drive engagement and so generate positive ROI. But producing high-quality video content is prohibitive for many brands that might lack the bandwidth or resources to create the right kind of video that fits their image and goals. Stock video footage can help, offering a wide variety of high-quality content types to help companies with messaging, sales, and other initiatives”. The Right Video Content... [...]

‘How Brands Can Reach New, Younger Audiences With Social Media Branding’ – ‘MarketingProfs’ Blog

The latest article on  ‘MarketingProfs’ is titled “How Brands Can Reach New, Younger Audiences With Social Media Branding”. Carol Han says, “The emergence of social media as an effective branding and sales tool is a relatively new one compared with mainstays in traditional advertising, such as print ads and billboards. Moreover, the landscape of digital is constantly changing. As a result, older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting... [...]

‘The Unbearable Sameness Of Social Networks’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “The Unbearable Sameness Of Social Networks”. Selena Larson says, “When Facebook rolled out cover photos in 2011, it was a big deal. It was part of the Timeline redesign, the biggest shift in how people used Facebook in years. The large image at the top of your profile was an opportunity to show off something more than your headshot, giving friends (and also strangers) greater insight into your life. Then, Google got on board, and embraced massive cover photos on its Google+ social platform in 2013. While Google’s profile image... [...]

‘Google Updates AdSense Ad Creation Process And Interface’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Google Updates AdSense Ad Creation Process And Interface”. Ginny Marvin says, “Google has overhauled the ad creation process and interface in AdSense to make it easier to set up and deploy new ads across your site. When modifying text ad styles, a preview will show how each change affects the look of the ad, including font style, color and size. Once you’ve made changes to an ad unit, they can be implemented across an entire site rather than at the ad unit level“. Google Updates AdSense Ad Creation Process... [...]

‘Now Even LinkedIn Is Embracing The Visual Web’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Now Even LinkedIn Is Embracing The Visual Web”. Selena Larson says, “LinkedIn, the most staid of the major social networks, is about to get a little more lively. But only in that buttoned-down kind of LinkedIn way, in which the height of excitement is the fact that you’ll soon be able to add a header image to your profile. The company announced a handful of new features for premium subscribers today, but the biggest—and most obvious—change will be available to everyone in the coming months. LinkedIn is taking visual cues from other... [...]

‘The Secret To Better Online Marketing: It’s Not What You Think’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “The Secret To Better Online Marketing: It’s Not What You Think”. David Rodnitzky says, “A Zappos customer service employee recently set a record with an epic  ten-hour conversation with a customer. At Netflix, employees get unlimited PTO because the company concluded “we should focus on what people get done, not on how many days worked.” So, what do these random tidbits have to do with your online marketing success? Turns out, a lot! The culture you create in your company will absolutely impact your marketing... [...]

‘Marketing Email Benchmarks: Open Rates, CTRs, Device Trends’ – ‘MarketingProfs’ Blog

The latest article on  ‘MarketingProfs’ is titled “Marketing Email Benchmarks: Open Rates, CTRs, Device Trends”. Ayaz Nanji says, “Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased during the same period, according to a recent report from Yesmail. Perhaps due to the lower volume and frequency of marketing emails in 1Q14, overall open rates increased 6% and overall unique click rates grew 8%. Financial service companies had the highest... [...]

‘8 Design Trends for 2014’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “8 Design Trends for 2014”. Drew Coffin says, “With 2014 one-half complete, it’s time to look at emerging trends in web design. Some trends have been gaining popularity for several years, while others are more recent. If you’re a professional designer or online marketer, keeping up with web design trends can help your site or your marketing efforts. Responsive Design Responsive design is less of a “trend” and more of an increasingly effective response to the variety of Internet capable devices in use today. Users no longer... [...]

‘What Every Marketer Should Know About Print Design’ – ‘MarketingProfs’ Blog

The latest article on  ‘MarketingProfs’ is titled “What Every Marketer Should Know About Print Design”. Vladimir Gendelman says, “Print marketing works best when designers and marketers can easily work together. So it helps when both know at least the basics of each other’s craft. Here are print design essentials that all marketers should keep in mind. Logos should be versatile Your logo is your brand’s most important visual identifier, so it’s important to have a logo that’s attractive, eye-catching, both Web- and print-friendly, and representative... [...]

‘Optimize LinkedIn Like A Pro To Boost Your Personal Brand’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Optimize LinkedIn Like A Pro To Boost Your Personal Brand”. Jim Yu says, “As a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can add to the conversation in your area of expertise. Together, these pieces of the story paint a picture of your personal brand — a brand you create and grow over time as you move forward in your career whether you lead companies or join them“. Optimize LinkedIn Like A Pro To Boost Your Personal Brand Marketing... [...]


© 2006-2015 Internet Marketing NewsWatch – IMNewswatch.com