The latest article on  ‘Marketing Land’ is titled “Advertisers Brace As Google Revisits “Google Releases New Tools For AdMob Including Full Google Analytics Integration”. Ginny Marvin says, “Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new features are powered by Google Analytics and Google Tag Manager. Rather than having to access AdMob and Analytics from separate interfaces, app developers can now get performance reporting from the AdMob home screen and a new Analyze tab right... [...]

The latest article on  ‘Marketing Land’ is titled “Advertisers Brace As Google Revisits “Not Provided” Policy To Show Keywords For Ad But Not Organic Clicks”. Ginny Marvin says, “Google managed to stoke the rumor mill twice in the one day this past week with somewhat cryptic announcements, putting search marketers — many of whom are still weary from last year’s roll out of enhanced campaigns — on edge. First, the company released a statement on Wednesday saying many new updates to AdWords will be announced on April 22 without providing any specifics.... [...]

The latest ‘Web Marketing Today’ blog post is titled “When to Use Real-Time Google Analytics”. Kevin Webster says, “Web analytics exist to provide data about traffic and visitors to a website, to facilitate business decisions. It’s important to look at historical trends and how changes to site functionality and content affect long-term performance. But instant, real-time analytics are important, too. Google Analytics Real-Time (Analytics > Real-Time) monitors visitor activity as it occurs. But don’t get bogged down in watching it. The key is to know when real-time analytics should... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Study: Photos, Videos Lead To Most Retweets”. Matt McGee says, “Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That’s the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, government and sports. Twitter’s data team looked at measurable tweet elements like photos, hashtags, videos, links and numbers (to measure... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Testing Business Manager, A Powerful Tool For Agencies And Large Businesses”. Martin Beck says, “Managers of Facebook pages for agencies and large business take heart. Facebook is testing a new dashboard that seems to solve many issues that have for years frustrated those managing large stables of pages. As reported today in TechCrunch, Facebook is testing a Business Manager dashboard that gives administrators the ability to control pages and ad accounts from one place. No longer will it be necessary for... [...]

The latest ‘Web Marketing Today’ blog post is titled “PPC Ads: 10 Signs You Need Optimization”. Melissa Mackey says, “Many people who are new to pay-per-click advertising treat it like traditional media, where most of the work is done upfront. Once the ad is designed and the decision is made as to where it will run, the job is done. In PPC, however, the real work”. PPC Ads: 10 Signs You Need Optimization Web Marketing Today  [...]

The latest ‘Econsultancy’ blog post is titled “How to scale native advertising”. Matt Gower says, “One of the criticisms often levelled at native advertising is that it isn’t scalable.   While each advertising instance might have significant impact, the bespoke nature of the creative can mean that it’s hard to reach a wide audience“. How to scale native advertising ‘Econsultancy’ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Ready To Start Selling Video Ads On News Feeds”. Martin Beck says, “Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook, which has been testing “Premium Video Ads” since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. The video spots will be 15 seconds long and play automatically (and soundlessly) when Facebook users scroll through... [...]

The latest ‘Web Marketing Today’ blog post is titled “Guide to Facebook Insights for Local Businesses”. Kunle Campbell says, “Facebook Insights offers extensive data that reveals not only the performance of your business’s Facebook Page posts but also a deeper understanding your audience. In 2013, one of the most noticeable trends online was an increase in demand for accurate, detailed analysis of audience behavior and content performance. Facebook altered its Page Insights early in 2013 to give more information about the most crucial factors that affect business Pages, including how... [...]

The latest post on ‘ReadWrite’ is titled “Why Users Aren’t Going To Revolt Against Facebook Video Ads”. Selena Larson says, “No, users aren’t going to abandon Facebook even though, as previously threatened, it’s going to start displaying intrusive video ads in your newsfeeds. Why? Because there’s never a user backlash to anything Facebook does. The company is rolling out the long-promised 15-second video advertisements it began testing in December to users across the Web and mobile. The company is partnering with select advertisers, and the promotions... [...]