The latest post on ‘ReadWrite’ is titled “Yahoo Partners With Yelp To Bring Reviews To Search”. Selena Larson says, “Today Yahoo announced a partnership with the business review site Yelp that will display user reviews and similar information in search results. Searching Yahoo for a specific restaurant or other business will now yield reviews, location information, and star ratings alongside other search results. The new feature is finally catching up to a feature Google has had for years that pulls data from Google Maps and Google+. Yelp already has a similar partnership... [...]

The latest article on  ‘Marketing Land’ is titled “What You Should Be Tallying On Your Social Media Scorecard”. Ric Dragon says, “Ah, the simplicity of American baseball: three strikes is an out, and a team’s chance at the bat is comprised of three outs. In cricket, the math is a bit more extensive: an inning is considered complete once ten batters have been struck out, and matches can last several days. It’s no wonder that as far back as the time of the American Revolution, enterprising printers back in England were producing scorecards so that spectators could... [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Ad Extensions in Google AdWords”. Melih Oztalay says, “Google allows the insertion of additional text beside a standard AdWords pay-per-click ad. This text, called “ad extensions,” can communicate more information about your product, service, and business than the ad would otherwise permit. Think of ad extensions as a means to visually improve your text ads in desktop and mobile searches. Using ad extensions you are able to maximize your budget and help get more clicks and therefore improve the click-through rate... [...]

The latest post on ‘ReadWrite’ is titled “Google’s Sundar Pichai On Wearable Tech: ‘We Are Just Scratching The Surface'”. Dan Rowinski says, “Google may be commonly associated with Google Glass, one of the most striking, and perhaps strangest, wearable devices out there. But where development of new wearable technology is concerned, the fun is just beginning, a top Google executive said Sunday. Wearable gadgets aren’t just smart versions of glasses or watches, but also anything that embeds sensors that can collect data and deliver it to devices that can then... [...]

The latest article on  ‘Marketing Land’ is titled “Pros & Cons Of Date Stamping Your Content”. Arnie Kuenn says, “As content marketing continually increases in popularity, more and more content is being published each and every day. In fact, more than two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the newness and relevancy of a blog post or article. But lately, I’ve noticed that many blog posts and articles lack a date stamp. In fact, Joe Pulizzi recently posted about this... [...]

The latest article on  ‘Marketing Land’ is titled “Report: Only 6% Of Buyers Claim Social Media Impacts B2B Buying Process”. Amy Gesenhues says, “According to a recently published B2B Website Usability Report surveying buyers, social media and blogging have little influence on the B2B buying process. Only six percent of the respondents claimed social media impacted their B2B purchases “a lot” and a meager 22 percent said they were interested in vendor blog content. Conducted by Diana Huff of DH Communications and KoMarketing Associates, the survey focused... [...]

The latest post on ‘ReadWrite’ is titled “Google At SXSW: The Internet Is Accelerating Social Change On A Global Scale”. Selena Larson says, “Google chairman Eric Schmidt and Director of Google Ideas Jared Cohen led a discussion at Friday’s SXSW event in Austin, Texas, which described the ways technology is impacting privacy, security and policy on a global scale. The two Google execs said they visited at least 35 countries, a majority of them unstable autocracies such as North Korea, and examined the impact technology is having on citizens in those countries. As citizens... [...]

The latest article on  ‘Marketing Land’ is titled “4 Steps To Scaling Enterprise Content Marketing”. Mitul Gandhi says, “Back in beginning of the 20th century, the automobile was an item of luxury — it took a long time to build (with workers “crafting” each one), cost well beyond the means of most consumers and was complex to drive. As most people know today, Henry Ford changed all that with the Model T and his innovations with the assembly line. He made a simpler-to-drive car at a much cheaper cost, making it available to the masses and bringing tremendous... [...]

The latest article on  ‘Marketing Land’ is titled “4 Elemental Problems With Low Converting Web Pages”. Brian Massey says, “As “power” marketers, our work can look more like scientific experiments than creative campaigns. More and more, power marketers make decisions with data. The collection and interpretation of this data requires a new set of skills. Nonetheless, the goal remains the same for our online initiatives. We want to get a reaction from our visitors. We want to get them to do something. Complete the form. Download the document. Buy the product.... [...]

The latest article on  ‘Marketing Land’ is titled “Study: 60 Percent Of Adults Switch Screens During The Day”. Greg Sterling says, “Echoing a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some different figures and percentages it essentially backs up the earlier Google results, which show that people use multiple devices throughout the day and for different purposes. GfK carried out the research among 2,000 US adults. The research found that “more than 60 percent of online adults... [...]