The latest post on ‘ReadWrite’ is titled “Yahoo: Destroyer Of Startups”. Selena Larson says, “Another day, another Yahoo acquisition. Yesterday the search giant swiped up the five-man Vizify team, a data visualization startup that turns your social media posts into interactive infographics and videos. It is unclear how much Yahoo paid for Vizify and how the team will fit into the company’s overall strategy—which, for the moment, seems completely random. But this is par for the course at Yahoo. The company has been picking off startups to cobble together a younger, hipper... [...]
Archive for the 'Internet Advertising Tips' Category
The latest article on ‘Marketing Land’ is titled “Survey: 87 Percent Want “Do Not Track” To Elude Marketers”. Greg Sterling says, “There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This is not a new issue. However a new survey from social marketing firm Communispace underscores the chasm. The firm conducted an online consumer survey last year (n=8,343), with respondents from multiple countries. Most however (87 percent) were from the US. The overwhelming conclusion is that... [...]
The latest article on ‘Marketing Land’ is titled “The Sale After The Sale: The New Reality Of Selling Display Ads”. James Moore says, “In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers representing local and national brands, advertising agencies, trading desks, publishers, ad networks and resellers. Predictably, the contacts making media-buying decisions within these companies span a broad range of age and experience levels. While no universal statement is true for every individual,... [...]
The latest article on ‘MarketingProfs’ is titled “Five Must-Have Insights for Better PPC Campaign Performance”. Larry Kim says, “In marketing—and especially data-driven channels, such as paid search—actionable insights are your best friend. For PPC advertisers, having the most relevant and recent data possible is particularly important, considering that they’re competing in real time (usually with real budget constraints) for clicks. Late in 2013, we shared the results of research that showed SMB advertisers are basically throwing approximately 25% of their AdWords budget away. First... [...]
The latest post on ‘ReadWrite’ is titled “Yahoo Acquires Vizify, A Social Data Visualization Startup”. Selena Larson says, “Vizify announced today it is joining the ranks of Yahoo—becoming the latest company to be picked up by Big Purple and included in its seemingly arbitrary suite of startups. It was not made clear how much Yahoo paid for the company, but we’ll update the story as soon as we learn more about the terms of the deal. Vizify, the Portland, Oregon-based startup founded in 2011, turns your social media data like tweets, posts and pictures, into interactive... [...]
The latest post on ‘ReadWrite’ is titled “How Social Tools Have Failed In the Enterprise So Far”. Denis Duvauchelle says, “It’s becoming increasingly difficult to state that social collaboration tools do not help with office productivity. The current generation of white-collar workers did not exist in the pre-Internet age, so not using social tools to collaborate seems counter-intuitive. It’s like telling someone in the Iron Age to still use bronze simply because it’s “what they are used to,” despite the fact that iron is far superior in strength“. How Social... [...]
The latest post on ‘Mashable’ is titled “America’s Most Social Small Business: The Sweet Sixteen”. Jason Abbruzzese says, “InPowered wants you to trust advertisements by removing marketers from the equation. The company has opened up its platform for free starting Tuesday, allowing anyone to find popular articles written about products or brands and push those stories on social media. This free service leads to inPowered’s “paid amplification,” which pushes the selected content to native ads and then tracks its success. The company has already accrued... [...]
The latest ‘Web Marketing Today’ blog post is titled “How to Get Traffic to your Website (via Google)”. Andy Curry says, “Google is the most powerful search engine. Think of Google as a toll road. It controls the road and its tollbooth is on it. If you want to benefit using the road, you have to pay the toll. There are a few ways to pay the toll. The fastest way is to use AdWords, Google’s pay-per-click advertising service. Those ads appear at the top of the search results page and down the right hand side, too, as shown below”. How to Get Traffic to your Website (via Google) Web... [...]
The latest post on ‘ReadWrite’ is titled “Facebook Drones May Soon Be A Reality”. Selena Larson says, “Facebook may soon have its own drones. According to TechCrunch, the company is looking to acquire New Mexico-based drone maker Titan Aerospace for roughly $60 million. Last year, Titan Aerospace unveiled the world’s first solar-powered atmospheric satellites with a flight range of over four million kilometers. The drones can operate like an orbital satellite and perform tasks including earth imaging, maritime traffic monitoring communications relay, and power Internet,... [...]
The latest ‘Web Marketing Today’ blog post is titled “17 Ways to Jumpstart your Email Opt-in Box”. Pamella Neely says, “There are dozens of things you can do to get more email subscribers. Hosting a webinar, pay-per-click advertising, guest blog posting, and Facebook contests are just a few of them. But the easiest way to grow your list is to improve your opt-in box. If your email list is barely growing, or even slowly shrinking due to list churn, consider these 17 items. Add an opt-in form to every page of your site. Don’t just add a link to sign up forms – add the form itself.... [...]