The latest article on  ‘MarketingProfs’ is titled “The Psychology of Sharing [Infographic]”. Verónica Maria Jarski says, “What types of people are most likely to share content online? And why are they sharing it? The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives. Careerists are sharers who “are savvy business networkers and are more likely to share content on LinkedIn,” states StatPro, whereas altruists “are helpful, reliable, thoughtful,... [...]

The latest article on  ‘Marketing Land’ is titled “3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort Zone”. Tim Mayer says, “We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click mindset, they have focused on maximizing their search marketing volume via Paid Search and SEO until the query supply is maxed out. These marketers also use remarketing (another comfort zone), with proven intent similar to search queries, as well as similar success metrics... [...]

The latest article on  ‘MarketingProfs’ is titled “Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers”. Mark Organ says, “Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. Looking at some of the most viral content from the past year, it’s decidedly consumer-facing: Grumpy Cat. Miley Cyrus “twerking” at the MTV Video Awards. Ylvis’ “What Does the Fox Say” video. So is it possible to make our B2B content... [...]

The latest post on ‘ReadWrite’ is titled “How Pinterest Is Slowly Learning How To Make Money”. Lauren Orsini says, “Pinterest has never been in a hurry to convert investor dollars into financial gains—and given that it’s raised close to three-quarters of a billion dollars over the past five years, it hasn’t needed to be. But the visual social pinboard is finally getting serious about making money. Last winter, it hired former San Francisco Chronicle president Joanne Bradford, who today serves as head of commercial and content partnerships at Pinterest. Joanne... [...]

The latest article on  ‘Marketing Land’ is titled “Google Launches Total Overhaul Of E-Commerce Analytics In Beta”. Ginny Marvin says, “Google is testing a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It’s also possible to build audience segments directly from funnel reports to analyze... [...]

The latest article on  ‘Marketing Land’ is titled “Data Vs. Creativity: The Content Marketer’s False Choice”. Ginny Marvin says, “I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: “Creative thrills, but data pays bills.” As a writer, I had to respect his ability to turn a phrase. But I also felt a twinge of remorse. We’ve all accepted that data can and should be a powerful driver of our marketing activity, but most of us continue to prioritize... [...]

The latest article on  ‘MarketingProfs’ is titled “The Top 25 Marketing Influencers”. Verónica Maria Jarski says, “Want to know who the biggest influencers are in marketing? Here are the top 25, according to InsideView. The criteria for inclusion in the list consisted of the following: being actively engaged on social media, being a hot commodity at conferences, being sought out for product or business endorsements, changing the marketing industry, and constantly sharing best-practices. Topping the list of marketing influencers is MarketingProfs’ own Ann... [...]

The latest article on  ‘Marketing Land’ is titled “Nielsen: Cross-Channel Campaigns Aren’t Living Up To Their Potential”. Ginny Marvin says, “A new Nielsen study suggests that integrated ad campaigns that incorporate exposures on both TV and online aren’t delivering any better results than when TV and digital campaigns are planned separately. The weakness, according to the study, lies in planning for online. Online and mobile video viewing numbers are relatively small now, but as the report illustrates, digital video viewing is growing much faster than TV... [...]

The latest article on  ‘MarketingProfs’ is titled “Are You Wasting Your Time on Twitter? Four Ways to Make It Count”. Sonja Jobson says, “You’ve just sent your latest tweet out into the giant black hole known as the Twitter stream. Now what? Are you confident that the time you devote to marketing on Twitter actually pays off? And if it is paying off, how exactly? I’ve met more than a few frustrated small-business owners who want to take advantage of all the great benefits social media marketing offers, but they just don’t know whether their time... [...]

The latest post on ‘ReadWrite’ is titled “As Internet Growth Slows, Tablets And Mobile Data Are The Industry’s Best Hope”. Owen Thomas says, “Growth in Internet usage on the whole is slowing, technology investor and analyst Mary Meeker warned in her latest Internet Trends report, an annual exercise in looking at the state of the industry that she’s done since her days as an analyst at Morgan Stanley and has continued at Kleiner Perkins, the venture-capital firm where she’s now a partner. While Meeker spent most of the report, which she published online and delivered... [...]