The latest article on ‘MarketingProfs’ is titled “What Makes an Ad Go Viral Online?”. Ayaz Nanji says, “Why do some video advertisements get millions of online shares, whereas others barely get any? Unruly recently set out to try to answer that question by examining which television ads from the most recent Super Bowl performed well online, and which did not. Specifically, the analysis looked at how many online shares (via social media, blogs, etc.) each Super Bowl television advertisement garnered, and what qualities the highest performers had in common. Among the key findings from the... [...]

The latest article on  ‘Marketing Land’ is titled “How To Create Memorable Mobile Video Content: Tips From 3 Pros”. Aaron Strout says, “It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the big six (Facebook, Twitter, LinkedIn, Tumblr, Instagram and Pinterest), only Tumblr (54%) and LinkedIn (74%) have more desktop usage than mobile (source: Wall Street Journal). A statistic that may surprise you, however, is the fact that now, 40% of all YouTube watch time comes from mobile... [...]

The latest article on  ‘Marketing Land’ is titled “Yahoo Launching Video Service To Compete With YouTube This Summer”. Amy Gesenhues says, “According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube. “For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators,” writes Ad Age reporter Tim Peterson. Peterson goes... [...]

The latest post on ‘Re/code’ is titled “Twitter Is Exploring How to Enter China”. Jason Del Rey says, “Twitter CEO Dick Costolo doesn’t expect his company’s service to be unblocked in China anytime soon, but he admitted on Wednesday at the inaugural Code Conference that Twitter is working on figuring out what kind of service it could launch there down the road. Costolo said Twitter is in the “very beginning stages of conversations about what it would look like or feel like.” He did not provide any more detail”. Twitter Is Exploring How to Enter China Re/code  [...]

The latest article on  ‘Marketing Land’ is titled “How To Activate Tribes For Viral Content Marketing Success”. Kelsey Libert says, “The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires and goals. We’ve now entered a period in online marketing and advertising where forms... [...]

The latest article on  ‘Marketing Land’ is titled “Using User Generated Content To Boost Sales”. Marketing Land team says, “If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such as using photos and videos from customers to aggregating customer reaction to your social campaigns”. Using User Generated Content To... [...]

The latest article on  ‘Marketing Land’ is titled “TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance”. Martin Beck says, “Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, perhaps more importantly, for social teams to work together on a shared queue of posts. The announcement yesterday on Twitter’s blog focused on being able to include photos on tweets scheduled in advance. It’s a feature HootSuite, the leading social media management dashboard,... [...]

The latest ‘Web Marketing Today’ blog post is titled “Adding Video to Emails Improves Response, Most Say”. Pamella Neely says, “A recent study from Experian, the information service firm, shows dramatic improvements in click rates when marketers add videos to emails. If that finding is different from what you’ve heard about video in emails before, you’re right. Until fairly recently, videos in emails were difficult to set up, few people could see them, and they hurt deliverability rates. But with the rise of HTML5, we’ve tipped the scales. Roughly 60 percent of email users can... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Forecast: 24% Growth In 2014, Led By Surge In Asia-Pacific Region”. Martin Beck says, “Twitter’s active user base stands to grow by 24.4% in 2014, fueled by an especially strong surge in the emerging markets of India and Indonesia, according a forecast released today by eMarketer. In fact, the Asia-Pacific region has more active Twitter users than either North America or Western Europe, according to eMarketer, and by the end of the year will be home to 30% of the world’s active Twitter users. By 2018,... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Will Show Fewer Auto-Posts In Your News Feed”. Martin Beck says, “Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it will be prioritizing stories that are shared purposefully over those that are auto-posted. That means that users will see fewer notifications that some listened to “Happy” on Spotify, Pinned a guacamole recipe on Pinterest or burned 463 calories on a four-mile run measured by RunKeeper. Facebook... [...]