The latest ‘Web Marketing Today’ blog post is titled “4 Landing Page Optimization Tools, to Increase Conversions”. Melissa Mackey says, “Getting visitors to your website is the first step in converting them to customers. But what visitors see when they first encounter your site is crucial. That initial page — a landing page — will largely determine whether the visitors stay, or leave. The landing page is the equivalent to the appearance of a physical store. Imagine that you’ve seen an ad for a compelling product. You travel to the physical store to purchase it. But the store is... [...]

The latest post on ‘Re/code’ is titled “Complaints About Net Neutrality Flooding the FCC”. Amy Schatz says, “It’s now T-minus six days until the FCC is scheduled to take up a controversial plan to allow Internet providers to buy priority, fast-lane service to consumers — and the complaints continue to pile up. Yesterday, FCC Chairman Tom Wheeler ignored a second call by an FCC commissioner, Republican Ajit Pai, to delay a vote on his net neutrality proposal, which would restrict Internet providers from blocking websites or apps but would open the door to allowing content... [...]

The latest article on  ‘Marketing Land’ is titled “Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 2”. Shari Thurow says, “Many online marketers dismiss usability as a critical part of the user experience. A delightful experience requires effective and efficient goal attainment. A delightful experience also occurs on websites that are easy to use and easy to remember. As I’ve mentioned previously, usability should take into account the following 6 elements: Effectiveness: Can users achieve their desired goals on your website? Efficiency: How... [...]

The latest article on  ‘Marketing Land’ is titled “Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates”. Ginny Marvin says, “Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth include video ad consumption, and native ads performed quite strongly. Native ad formats accounted for just 1 percent of the total impressions, yet engagement and click through... [...]

The latest article on  ‘Marketing Land’ is titled “What Can Keyword Planner Tell Us About Mobile Search Behavior?”. Bryson Meunier says, “If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device. But mobile keywords are back! Well, sort of, as it’s not exactly what we had before. If you haven’t heard, Google recently... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Advertisers Can Now Target Promoted Tweets & Accounts In 20 Different Languages”. Ginny Marvin says, “Starting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access language-specific analytics. Twitter’s language targeting is available globally through the Ads API and can be used in conjunction with targeting options already available on the platform such as geographic, keyword, interest, gender and tailored audiences. As an example, Twitter... [...]

The latest post on ‘Re/code’ is titled “Internet Giants Raise Concerns About Net Neutrality Plan”. Amy Schatz says, “More than a hundred Internet companies, including Google, Amazon, Facebook, Microsoft and Twitter, asked federal regulators Wednesday to reconsider a plan to allow Internet providers to sell fast lanes to content providers. In a letter to FCC Chairman Tom Wheeler, the companies raised concerns about news reports that the agency is preparing to release draft rules that would allow Comcast* and other Internet providers to sell prioritized service to content companies. The... [...]

The latest ‘Web Marketing Today’ blog post is titled “How to Address Declines in Facebook’s Organic Reach”. Kunle Campbell says, “Because it can deliver a greater audience than any other social network, and because its format encourages a more leisurely browsing style than Twitter’s short form, Facebook has been most local businesses’ go-to social media channel for several years now”. How to Address Declines in Facebook’s Organic Reach Web Marketing Today  [...]

The latest article on  ‘Marketing Land’ is titled “Report: Facebook’s Premium Video Ads Will Cost $1 Million A Day”. Martin Beck says, “More details about Facebook’s upcoming “Premium Video Ads” have emerged and if you have to ask how much they’re going to cost … you know the rest. The Wall Street Journal reported that such ads will cost about $1 million a day. We reported last month that Facebook is preparing to launch the new advertising unit in the next several months — Journal sources have narrowed that timeframe to the “coming weeks” —... [...]

The latest ‘Econsultancy’ blog post is titled “Five uncomfortable truths about native advertising”. Andrew Davies says, “Anyone involved in digital marketing will be acutely aware of native advertising’s meteoric ascendance over the past year or so. According to Hexagram’s 2013 research, 62% of publishers are currently offering native advertising opportunities, followed by 41% of brands and 34% of agencies. Furthermore, 66% of brands say they create their own content for native ads and the most popular forms of native advertising are blog posts, accounting for... [...]