The latest post on ‘ReadWrite’ is titled “Twitter’s Plan To Appeal To The Masses: Demolish The “Town Square””. Selena Larson says, “Reports of Twitter’s death have been greatly exaggerated. Yes, the social network is experiencing slow growth. Sure, Twitter is implementing a slew of changes that will transform it into a website very different from the text-based social network we’ve come to love. And maybe you’ve gotten bored with it. That doesn’t mean we’ll be attending its funeral any time soon. Early adopters will no doubt decry... [...]

The latest article on  ‘Marketing Land’ is titled “Marketers Should Jump Into Instagram Before It’s Too Late”. Martin Beck says, “It’s hard to believe that a social network with 200 million active users could be overlooked by marketers. But that seems to be the case with Instagram. Compelling data released this week by Nate Elliott of Forrester Research shows that brand posts on Instagram receive remarkably higher engagement than posts on Facebook, Twitter and other social platforms. Studying three million user interactions on 2,500 posts from top brands during... [...]

The latest article on  ‘Marketing Land’ is titled “Using Geo-Location To Turn Mobile Traffic Into Off-Line Gold”. Lynn Baus says, “Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day. Businesses that aren’t selling an e-commerce-friendly products will need to get very creative if they are to transmute this increasing mobile traffic into more revenue. But even businesses that have the advantage of products which are easy to order online still need to find clever ways to capitalize on such... [...]

The latest post on ‘ReadWrite’ is titled “Facebook Takes A Stab At Bridging The Mobile-App Communication Gap”. Selena Larson says, “One of the big problems with apps is that they often don’t talk to one another, a fact that complicates life for users and developers alike. Now Facebook thinks it can solve that. On Wednesday at Facebook’s F8 developer conference, the company announced App Links, an open-source tool to facilitate “deep links” that can direct users to specific information within an app or from one app to another. App Links, Facebook’s new tool,... [...]

The latest article on  ‘Marketing Land’ is titled “Vine Swings From Mobile To The Desktop (& Adds New Features)”. Greg Finn says, “Vine lovers rejoice, you’re no longer constrained to your mobile device for your daily 6 second video consumption. Users will now be able to consume your favorite 6 second videos on the desktop using Vine.co. Much like the move that Instagram made last year, Vine has officially become more than just an app“. Vine Swings From Mobile To The Desktop (& Adds New Features) Marketing Land  [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Expands Geo-Targeted Ads In 8 Countries”. Matt McGee says, “Twitter has announced an expansion of its geo-targeted ads in eight countries. To be clear, this isn’t eight new countries just getting access to geo-targeted ads; it’s deeper geo-targeting in countries that could already be targeted with country-level ads. Advertisers can now do state/region targeting with their Twitter ads in these countries: Australia France Indonesia Italy”. Twitter Expands Geo-Targeted Ads In 8 Countries Marketing... [...]

The latest article on  ‘Marketing Land’ is titled “Google Updates AdSense Text Ads For Better Readability On Both Mobile And Web”. Ginny Marvin says, “Google has rolled out a fairly stark new look for AdSense text ads that is designed to be easier to read across devices. The ads have a default color palate of blue and grey and use the Roboto font that Google already uses on Android OS. Prior to the update Roboto Light was the only Roboto versionavailable for AdSense text ads“. Google Updates AdSense Text Ads For Better Readability On Both Mobile And Web Marketing... [...]

The latest article on  ‘Marketing Land’ is titled “Email Win-Back Programs: Do They Work?”. Tom Sather says, “For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber engagement, having a high number of inactive accounts can cause a business’s emails to be delivered to spam, which... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook: App Links Allow Deep Links Between Mobile Apps”. Greg Sterling says, “Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web. It’s also cross-platform between mobile and web content, as well as between mobile operating systems”. Facebook: App Links Allow Deep Links Between Mobile Apps Marketing Land  [...]

The latest post on ‘Re/code’ is titled “Google Shoots Down Report of AdSense Abuse as “Complete Fiction””. Liz Gannes says, “An anonymous post today described a multi-year Google scheme to shut down AdSense accounts without explanation and take publishers’ money. Attempting to quash the allegations before they spread further, Google described them as “complete fiction.” A Pastebin post by someone claiming to be a former Google employee who witnessed such abuses is making the rounds among webmasters and on Hacker News. The post describes an elaborate scheme starting... [...]