MarketingSherpa has released a case study titled “B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%”. Courtney Eckerle says, “”We needed a program that would truly engage with this audience, move past our traditional batch and blast email marketing practices, and turn visitors into sales opportunities,” said Byron O’Dell, Senior Director of Demand Management, IHS. Read this MarketingSherpa B2B Marketing case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over... [...]

The latest ‘Web Marketing Today’ blog post is titled “Testing Google Ads to Maximize Sales”. Andy Curry says, “Advertising with Google can seem daunting and expensive if you don’t know what you’re doing. Other than learning Google’s system, the best thing you can do is test your ads against each other for optimal results. The biggest mistake people make is running an ad without testing it to see if it could generate more profit — it nearly always can. When first starting this process, there are three things in your ad to consider: the headline, the body copy, and the URL”. Testing... [...]

The latest article on  ‘Marketing Land’ is titled “2013 In Analytics & Marketing: Our 10 Most Popular Columns”. Pamela Parker says, “From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering Analytics-related topics from Search Engine Land, opening up the opportunity for them to write beyond... [...]

MarketingSherpa has released a case study titled “B2C Marketing: Top takeaways of the year on mobile optimization, retargeting and behavior-based personalization”. Allison Banko says, “As you prep for a new year of challenges, we’ve “wrapped up” a little gift to aid your efforts. To celebrate the final MarketingSherpa Consumer Marketing Newsletter of the year, we’ve bundled up our most buzz-worthy B2C pieces of 2013. We recapped our most shared articles, garnished with the year’s top takeaways covering mobile optimization, retargeting and behavior-based... [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Recent Changes to Gmail”. Pamella Neely says, “Here are 10 New Year’s web-analytics resolutions for smaller businesses. 1. Make Sure Tracking Code Is Current If you have already installed tracking code, make sure the tags (i.e., code snippets) that power your analytics tools are up to date. On occasion, the code snippets change to support new functionality, such as customer demographic data in Google Analytics. Make sure you’re tracking the most information possible, especially if it’s critical information like... [...]

MarketingSherpa has released a case study titled “Web Analytics: More clicks doesn’t always mean more conversions”. Lindsay Johannesen says, “When testing to optimize a webpage, there are multiple metrics we track and a number of goals we strive to reach. However, the same two key performance indicators (KPIs) with accompanying goals always seem to pop up. Increase clickthrough – We want more people to like what they see on the page, click and go deeper into the funnel. People can’t convert if they don’t click. Increase conversion – We want people to absorb the information... [...]

The latest ‘Web Marketing Today’ blog post is titled “10 Web Analytics Resolutions for 2014”. Kevin Webster says, “Here are 10 New Year’s web-analytics resolutions for smaller businesses. 1. Make Sure Tracking Code Is Current If you have already installed tracking code, make sure the tags (i.e., code snippets) that power your analytics tools are up to date. On occasion, the code snippets change to support new functionality, such as customer demographic data in Google Analytics. Make sure you’re tracking the most information possible, especially if it’s critical information like... [...]

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment, which includes websites, apps and video content accessed from multiple devices. Read comScore Press Release  [...]

IBM has released a white paper titled “Customer Analytics Pay Off”. The IBM team says, “Build growth-driving capabilities with the right analytics strategies. Read “Customer Analytics Pay Off,” a research-based white paper from the IBM Institute for Business Value to discover four customer analytics strategies. Learn how they lead to increasingly informed, nimble, effective and profitable daily business practices. You’ll also learn how to execute these strategies and enable your entire organization to: Gain insight from the information explosio Share information internally... [...]

You can now Segment Real-Time data In your Real-Time reports, click on a page element to segment your data by different dimensions, such as country or communications medium. For example, you can observe how social media is impacting site traffic from an industry conference, and more. Learn how to segment your analytics data Save time finding your favorite reports with Shortcuts Shortcuts help you get the exact view you want of your Analytics data quickly.Use Shortcuts to set up a view of your analytics once, save it, and come back to it in a single click. Discover how to save time on your favorite... [...]