Rachel Sprung says, “I’ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. By the time I was 16, I was building Pivot Tables with my cell phone bill to figure out who I texted the most. (I promise I had other hobbies.) Since then, I’ve learned how much more there is to data analysis besides Pivot Tables and Excel. There’s a whole world of analytics out there — and I’ve barely scratched the surface.There’s always more to learn, so I’ve... [...]

Gianluca Fiorelli says, “Roger Dooley, neuromarketing expert, reminds us in his book Brainfluence that in 80% of cases we make a decision before being rationally aware of it. Although Dooley explains this effect in terms of how our brain works, in my opinion, distinctly separating neuroscience and the theory of archetypes would be incorrect. On the contrary, I believe that these two aspects of the study of the human mind are complementary”. Understand and Harness the Power of Archetypes in Marketing MOZ Blog  [...]

Thomas Koletas says, “Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than the classic sales funnel, the customer’s journey is now treated as an ongoing course of marketing and education, sales outreach, and (eventually) a transaction. Marketing automation is the engine that allows marketers to collect all touchpoints that occur during the customer’s path to purchase, and Big Data is the fuel that gives marketers this information to determine intent. Two strong methods of incorporating Big Data are lead... [...]

David Moth says, “Though the use of big data remains a huge challenge for many businesses, those with more advanced capabilities are beginning to shift the emphasis from volume of data to speed of analytics. As analytical processes gain more velocity companies are able to gain a competitive advantage by using data in a way that significantly impacts business performance and market position. Speed in analytics will be one topic open for discussion at Econsultancy and IBM’s BusinessConnect 2015 interactive roundtables in March, hosted in Malaysia, Thailandand Singapore. And the new focus on... [...]

David Moth says, “As companies become more digitally savvy they are beginning to better tap into the range of data and analytics at their disposal. This is frequently used to optimise marketing channels and campaigns, but are brands making the most of analytics to inform their product development? This depends to an extent on what you define as your product. One might argue that in our increasingly digitised world, the lines between product development and CRO (conversion rate optimisation) are becoming blurred. For example, for a pureplay retailer like ASOS its website and the content it publishes... [...]

Brittany Leaning says, “Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey, CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. With bigger budgets for marketing analytics come bigger and more notable opportunities for people that know how to use them. Want to take advantage of those opportunities, but not sure your marketing analytics skills are up to snuff? Catch up on what you need to know in our ebook, How to... [...]

Chris Abraham says, “Looking for an alternative to Google Analytics? Want to understand your traffic, get a deeper view? Open source contender Piwik Analytics may be your answer. Piwik is the leading open source web analytics software, used by almost half a million websites (est. 460,000). It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the languages they speak and so much more. Piwik is an open source alternative to Google Analytics“. Take Charge Of Your Stats: Piwik Analytics Vs. Google Analytics Business2Community.com  [...]

Kohki Yamaguchi says, “As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive, and applies not only to marketing practice but also the practitioners. The past few years have given rise to marketing technologists: those who are equally adept at marketing and technology. A recent study by Forrester profiled the “modern marketer” as a marketer who develops data-driven personas, employs intelligent targeting, understands the customer journey, leverages cross-channel measurement solutions,... [...]

Angela Hausman says, “Business is tough and competition can be brutal. With many economies still sluggish after the financial Armageddon that caused a mortgage meltdown and the stock market to experience the biggest losses since the Great Depression, it’s never been harder to make a buck. Businesses trying to gain whatever competitive edge they can turned to big data and predictive analytics hoping to “exploit new opportunities and gain the upper hand over competitors” according to TechRadar. In their interview with James Fisher, SAP’s VP of Marketing and Analytics, Fisher talks about... [...]

Andrew Bartels says, “We published today our fall update to Forrester’s US tech market outlook for 2014 and 2015 (see “US Tech Market Growth Remains Solid For 2014 And 2015: The BT Agenda Will Be The Main Driver of 5% To 6% Growth“), as well as our forecast for US tech market growth by industry (see “US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?“)“. US Tech Market Will Rise By Around 6% In 2014 And 2015, Led By Software And Services In Support Of The BT Agenda The Forrester Blog  [...]