Zia Daniell Wigder says, “In August and September of this year, we fielded a survey of online retailers in Brazil together with partner e-Commerce Brasil, an established industry organization. The goal was to better understand key performance indicators (KPIs) in Brazil as well as retailers’ priorities, challenges and the size and composition of eCommerce teams. We received over 300 responses to our survey and have just published the first in our three-report series based on the survey. Retail eCommerce In Brazil: Key Metrics provides a look at over a dozen KPIs such as conversion rates,... [...]

Kevin Webster says, “If you’re a one-person company, or have a team of just two or three people, it may seem that using web analytics to fuel your business is a time consuming distraction rather than a sound use of valuable hours. However, if you have invested significant time and money in your website, and in online or offline advertising, you should track results to maximize your return on investment. For certain, you need to be smart about how you go about using web analytics. Like anything else involving data, charts, and graphs, it can be very time consuming. Cutting the wheat from... [...]

Satish Meena says, “India’s online retail market is on the radar of global investors and eCommerce players, which have announced investments topping $3.6 billion in the past three months, including $2 billion in Amazon, $1 billion in Flipkart, and potentially $650 million in Snapdeal. Growth in India’s online retail market is powered by its fast-growing smartphone penetration, as customers are increasingly using their mobile phones to buy products online. More than half of Snapdeal’s and Flipkart’s sales and nearly 35% of“. Indian mCommerce Will Reach $19 Billion By 2019 The... [...]

Michael Barnes says, “As I wrote in my recently published report, customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Forward-thinking business and technology management leaders in Asia Pacific (AP) are actively looking to better leverage customer data and advanced analytics to increase marketing effectiveness and improve the customer experience (CX). Unfortunately this isn’t the case everywhere. Many AP firms still lag in their understanding of customer analytics. They also lack the skills and ability to execute. A collection... [...]

James McCormick says, “Salesforce’s proclaimed “Web and Mobile Analytics” capability of the newly launchedWave, the Salesforce Analytics Cloud may initially excite us digital analytics geeks. After all – disruptions by large vendors in the name of “Web Analytics” are few and far between now days.  However before placing SFDC on your digital analytics vendor shortlist you should consider that the capability: Is targeted at SFDCs existing marketing cloud customers.  It is built more as “light weight” analytics capability providing BI pros the ability... [...]

Neil Patel says, “In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. To gain the attention of smart algorithms and smarter people, that content might need to be on the longer side, too“. How to Write an In-Depth Post in Less Than Two Hours HubSpot  [...]

Amber Cebull says, “I hate Fantasy Football. Every year someone talks me into joining their league and inevitably I end up screaming at the TV, begging quarterbacks to pass to my top rated receivers and backs who end up getting hurt, benched or worse–arrested. I’m sporting a 1-4 record right now in my fantasy league, despite having some pretty big name players. I mean, what in the world happened to LeSean McCoy? Clearly I lack the abilities needed to really excel at Fantasy Football. I really just read the notes on all my players and make sure that they’re all actually playing... [...]

John Bonini says, “Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you: “I know this topic will do well.” Sure it does. Sounds like me, too. Following intuition like this is fine — it’s only when it isn’tfollowed up with analysis that we find ourselves in trouble. It’s how bad habits form, and before you know it, we’re blogging for ourselves rather than our intended audience. The challenge isn’t so much measuring our efforts, as there are enough tools out there that make this easy. It’s more about... [...]

Eric Siu says, “Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. I’ll use these powers to grant you a look at the life of one of your employees. Let’s say his name is Malcolm Marketer. Pretend that you’re now observing what he does. On any given day, you’ll see Malcolm do a plethora of duties. He may be outlining a brand new campaign, or writing and editing copy for the company site. He might write a sales page or two, as well. If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics”. The... [...]

Eric Salerno says, “There are two types of companies: those that have a sales process operating smoothly, and those that have well, let’s just call them “sales problems.” And let’s face it; if you have a “sales problem,” it’s probably the same one everyone else has: there are not enough deals getting done or enough products getting sold. Are there other types of sales problems? Perhaps, but the simplest definition is whether revenue goals are being met or not. Of course, if you’re part of, leading, or perhaps the only person on the sales team, it might be all too tempting... [...]