The latest post on ‘Mashable’ is titled “Facebook Tweaks Algorithm for Ads in the News Feed”. Todd Wasserman says, “Aiming to let marketers deliver more relevant ads in the News Feed, Facebook on Friday announced it was tweaking the algorithm behind such placements. “For marketers, this means we are showing ads to the people who might want to see them the most,” the company wrote in a blog post. “For example, if someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them.” Such logical linkage appears... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on HubSpot blog is titled “Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week”. Matthew Bushery says, “The work week that was has come and gone — and a new one will soon emerge (perhaps a littletoo soon for the anti-Monday crowd). Due to your hectic schedule, you may have missed out on some of the latest goings-on we’ve reported this past week. With fall getting underway these past few days, we certainly understand why much of our readership would be quite busy (hello, looming third... [...]
The latest article on ‘Business 2 Community’ is titled “Using Hashtags In Social Media Is Good For Your Business : A How To Guide”. Mila Araujo says, “First, you need to identify where your posts or subject fits in. Chances are there is already a hashtag being used for your area of communication. Find someone who is already active in your field, and then see what hashtags they are using. If you see one you like, click on it. A new list will open in your Twitter, or Facebook or Google+ that will only include all posts with the given hashtag”. Using Hashtags In Social... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Users Will Soon Have More Control Over The Ads It Displays”. Ginny Marvin says, “Facebook announced it is making changes to the ads algorithm to improve the relevancy of ads in users’ news feeds. The algorithm determines what ads to show Facebook users. What’s changing? The company says it is putting greater emphasis on feedback from users about the ads they see. When users report or hide ads, they’ll be less likely to see similar ads in their news feeds. This should give users more control over... [...]
The latest ‘Econsultancy’ blog post is titled “Google’s new ‘Hummingbird’ search algorithm: the experts’ view”. Graham Charlton says, “Not content with taking away the little keyword data we had left this week, Google has again surprised the online marketing industry with a brand new algorithm. There isn’t an awful lot of detail out there right now, thoughSearch Engine Land has some details, including the fact that this this new algorithm has been running for the past month. I’ve been asking some of the finest minds in SEO for... [...]
The latest MOZ blog post is titled “Solving the Sub-Domain Equation: Predicting Traffic and Value when Merging Sub-Domains”. Russ Jones says, “To subdomain or not to subdomain, that is the question. Since my first days in SEO back in 2004, the subfolder vs. subdomain debate has echoed through nearly every site architecture discussion in which I have participated. This post walks through the logistics of a study to provide some resolution”. Solving the Sub-Domain Equation: Predicting Traffic and Value when Merging Sub-Domains MOZ Blog [...]
The latest post on ‘Mashable’ is titled “7 Stats Proving Google’s Global Internet Domination”. Zoe Fox says, “As Google celebrates its 15th birthday, we think its as good a time as any to look at the scope of the search giant. More than 1.1 billion people use Google search each month, making 114 billion searches. Google’s Android operating system is found on 79% of smartphones. Google Maps is the most used smartphone app, employed by 54% of smartphone users“. 7 Stats Proving Google’s Global Internet Domination Mashable.com [...]
The latest article on ‘MarketingProfs’ is titled “12 Tenets of Content Creation”. Seth Price says, “When thinking about content marketing, we often have visions of SEO bliss and customers lining up to buy our products. But such thoughts fade quickly when we’re down to the nitty-gritty of producing measurable results from our actions. The problem isn’t that producing high-quality content is difficult… because it isn’t: There are lots of fantastic content creators out there, and even better tools to create with. The real issue is that most of the content we’re... [...]
The latest article on HubSpot blog is titled “How to Be a Sales Coach, Not a Sales Manager”. Matt Sunshine says, “Almost every up-and-coming salesperson wants to grow into the job of sales manager. The job title carries a lot of weight and the position itself typically involves either running the entire sales department or a significant portion of it. Someone with this kind of business responsibility could easily fall into the trap of”. How to Be a Sales Coach, Not a Sales Manager HubSpot [...]
The latest article on ‘Business 2 Community’ is titled “10 Examples of Social Media ROI [Infographic]”. Pam Dyer says, “The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). What’s a marketer to do?”. 10 Examples... [...]