The latest article on ‘MarketingProfs’ is titled “One Way to Calculate ROI for Your Offline Ads”. Geoff Kenyon says, “Very few businesses run entirely online, which means most are going to have offline advertising campaigns, such as TV commercials, radio ads, magazine or newspaper ads, direct mail, fliers, etc. At first glance, it seems difficult to measure ROI for those activities, but there is hope for your campaigns. Make visiting your website one of your offline calls to action, and you can assign attribution. That approach is actually quite common, but it’s often poorly executed. The... [...]
Archive for the 'Internet Marketing Blogs' Category
Tony Marriott has a new keyword tool that finds the keywords that will make a difference for your site’s success. It’s called Authority Site Keyword Intelligence Tool. This is version 2, and has advantages over most of the other keyword tools currently available. Tell it your site’s URL (or any other URL, such as a competitor’s). It will: • Find keywords for the site automatically • Find the high rank websites that are ranking for those keywords • Find the other keywords those sites are ranking for • Find how many backlinks these sites have •... [...]
Shawn Collins’ latest blog post is titled “How Affiliates Find New Affiliate Programs in 2013”. Collins Says, “Affiliates were asked “How do you typically find out about new affiliate programs? Select all that apply.” for the 2013 Affiliate Summit AffStat Report. Finding the information on a merchant site was most common with 51.3% of affiliates, followed by affiliate managers reaching out to the affiliates at 42.4%”. How Affiliates Find New Affiliate Programs in 2013 Shawn Collins’ Blog [...]
The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Google’s Growing Up – What It Means for SEO”. Samuel Frost says, “Happy birthday to Google! According to most sources, Google’s birthday is generally celebrated on September 27th, and this year marks Google’s 15th year. I fondly remember first using Google in 2001, doing my primary school homework on the first computer my family had ever purchased (just thinking about this is making me nostalgic). But before you continue celebrating Google’s birthday, we have a great offer on our top SEO product that... [...]
The latest article on Business Insider is titled “Mobile Ad Spending Has Doubled Since 2011 [THE BRIEF]”. Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today: New research from the Interactive Advertising Bureau finds that marketers are spending twice as much on mobile this year than in 2011. The IAB found that the average mobile ad budget in 2013 was $242,750. The New York City agency Lipman is going out of business after more than 80 years serving high fashion clients. The New York Post reports the agency’s demise came due to possible... [...]
The latest article on ‘Business 2 Community’ is titled “Is it Time to Re-Think Your Social Media?”. Yasmin Bendror says, “It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are your videos getting the views you want on YouTube? Is your Twitter following increasing every day? Are you getting comments on your blog? And are your Facebook posts being shared frequently so your Facebook Insights are mostly “green” and look like this”. Is it Time to Re-Think Your Social Media? Business2Community.com [...]
The latest article on HubSpot blog is titled “Why You Should Stop Using Google Rankings as Your Primary SEO KPI”. Jeff Quipp says, “Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. For many companies, these changes have been disastrous. A big reason that the impact of these changes”. Why You Should Stop Using Google Rankings as Your Primary SEO KPI HubSpot [...]
The latest ‘Web Marketing Today’ blog post is titled “18 Questions to Ask a Potential SEO Consultant”. Kathleen Fealy says, “Most small to mid-size business owners are so busy running operations that they just hope they make the right decision when they hire search-engine-optimization help, whether it’s an outside firm or in-house employee. Because of the rapid growth of the Internet and its constantly changing nature, it’s often difficult to distinguish between those that know what they are doing and those that don’t. I often tell my clients that it’s like hiring a contractor... [...]
The latest post on ‘Mashable’ is titled “Google Reveals Major Update to Search Algorithm”. Kurt Wagner says, “One day before celebrating the company’s 15th birthday, Google went back to the place where it all started — literally. Inside the garage that housed Larry Page and Sergey Brin when the world’s largest search company was created, Google on Thursday announced a handful of new updates to the company’s search offering, including a major update to Google’s search algorithm that the company calls “Hummingbird.” The new algorithm affects... [...]
The latest ‘Econsultancy’ blog post is titled “Preparing for the W3C’s customer experience data standard”. Ian McCaig says, “The W3C is the global body setting standards for the web. In the past its helped to codify vital online standards such as HTML and CSS but its yet to tackle the issue of the many different types of marketing data that websites now produce and manage. This is now set to change with the introduction later this year of a new digital data standard that has the potential to revolutionise the way that every website handles marketing data”. Preparing... [...]