The latest ‘Econsultancy’ blog post is titled “64% of businesses increased spending on online display this year: report”. David Moth says, “Almost two-thirds of businesses (64%) increased their spending on online display advertising this year, while just 14% decreased their level of investment in this channel. This marks a trend of increasing spend as the proportion of advertisers having increased their budgets for display advertising has gone up from 57% to 64% since 2009. While this trend reflects the stabilised economy in 2013 compared to 2009, it also highlights... [...]

The latest article on ‘The Forrester Blog’ is titled “A Comprehensive Review of the Global eCcommerce Landscape, Finally”. Susan Huynh says, “eCommerce is becoming more globally pervasive. Therefore, retailers must continually adapt their expansion strategies to reflect changing retail consumption behaviors. But what makes a country ready for eCommerce? When making investment decisions, certainly macroeconomic conditions, internet access and consumer market size are important facts to seek after. However, there is much more driving the eCommerce market. In order for firms to understand... [...]

The latest article on HubSpot blog is titled “‘How to Develop a Strong Inbound Company Culture”. Marisa Smith says, “Many company owners look at an inbound marketing plan as a silver bullet that will solve all their growth challenges — they’ll get more leads, convert them into more customers and revenue, and retire to a beach in the Bahamas. However, we know a secret: a successful inbound marketing plan is likely to create a whole new set of challenges, like”. How to Develop a Strong Inbound Company Culture HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Marketing automation: how it works and why it’s important for modern marketers”. David Moth says, “Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing messages to help drive conversions. In order for automation to work effectively data must be turned into insights that help to create strong customer lifetime value models and optimise marketing messages. Digital channels provide new and valuable sources of data and customer insight... [...]

The latest post on ‘Mashable’ is titled “Does Your Business Need a Full-Time Social Media Team?”. Todd Wasserman says, “While some small business owners need convincing that social media can help their businesses, Steve Acree doesn’t have any doubts. He doesn’t have any time, either. Acree, founder and owner of Memphis, Tenn.-based Seismic Audio, says he and his staffers went whole hog on social media for two weeks in August, but soon realized that the time-consuming strategy compromised their regular workload. “I found myself late to some meetings because... [...]

The latest article on  ‘Marketing Land’ is titled “Appeals Court Rules Facebook “Like” Protected By Constitution”. Greg Sterling says, “The First Amendment of the US Constitution protects Facebook Likes as free speech. That’s according to a US Fourth Circuit Court of Appeals ruling, as reported by the Wall Street Journal. The underlying facts of the case involved sheriff’s deputies who were fired for endorsing (Liking) the sheriff’s political opponent on Facebook. The existing sheriff discovered this and canned the deputies. They sued to get their jobs... [...]

The latest article on ‘MarketingProfs’ is titled “E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13”. Ayaz Nanji says, “The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate. Referral traffic from email also declined, falling 26% in in 2Q13 compared with the same quarter last year. However, average order value from email channels was up to $99.93 in 2Q13, from $89.43 in 2Q12. Search conversion rates also dropped (1.94% in 2Q13 from 2.12% in 2Q12),... [...]

The latest article on Business Insider is titled “Here’s One Way To Estimate Twitter’s Revenues Prior To Its IPO”. Jim Edwards says, “Dick Costolo, Chief Executive Officer of Twitter. The biggest mystery that will be solved when Twitter finally files its IPO papers with the SEC is: How much money does the company make in revenues? So far, we have only estimates of just under $600 million for 2013 and an expected $1 billion in 2014. But those estimates aren’t from sources inside Twitter, and they’re old”. Here’s One Way To Estimate Twitter’s... [...]

The latest article on ‘Business 2 Community’ is titled “The Four Pillars of Content Strategy”. Glenn Gow says, “Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? Production – How do you make it easy to produce?”. The Four Pillars of Content Strategy Business2Community.com  [...]

The latest article on HubSpot blog is titled “‘8 Crucial Steps to Building an Inbound Website”. Remington Begg says, “Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. For instance, arecent study concluded that before the consumer picks up the phone to talk to a sales person,they’re already 57% through the buying”. 8 Crucial Steps to Building an Inbound Website HubSpot  [...]