The latest ‘Econsultancy’ blog post is titled “Mobile strategy for small businesses in three easy steps”. David Moth says, “At a time when plenty of major corporations are still struggling to come up with an effective mobile strategy it’s no surprise that small businesses may find the mobile space a bit daunting. Where does a small business begin when embarking on a mobile strategy? Do they opt for an app or a mobile site? And how much does it all cost?”. Mobile strategy for small businesses in three easy steps ‘Econsultancy’ Blog  [...]

The latest post on ‘Mashable’ is titled “Zuckerberg: PRISM Made Users Trust Facebook Less”. Seth Fiegerman says, “Facebook has been criticized by the media and users many times over the years for privacy concerns, but Mark Zuckerberg suggested that nothing has had as much of an impact on user trust as the uproar over reports of the NSA‘s access to Facebook data. “That stuff tends to not move the needle much around the brand perception of trust,” Zuckerberg said during an interview with The Atlantic in Washington, D.C., on Wednesday, referring to previous... [...]

The latest article on ‘MarketingProfs’ is titled “Three Ways to Improve Your Facebook App Engagement”. Roger Katz says, “”Engagement” may be one of the most overused words in marketing right now as brands strive to tap into the more than 1 billion Facebook users. At its best, though, engagement in a community such as Facebook opens up the potential of a shared and “human” social experience between a brand and its fans, and then extends that connection from fans to friends of those fans. So how can brands encourage social sharing? Beyond creating interesting News... [...]

The latest article on ‘Business 2 Community’ is titled “How Much Will it Cost to Build a Website?”. Jacey Gulden says, “How much does a website cost?  As a web designer, this is without a doubt the most difficult question a person can ask me. This is the equivalent of asking “How much does a car cost?” or “How much does a vacation cost”? The only answer is simply, “it depends.” If a family of four takes a week-long trip to Disneyworld and stays in a five-star resort, the cost of that vacation is going to be very different than the vacation cost of the couple... [...]

The latest article on Business Insider is titled “5 Fascinating Brain Tricks Publishers Use To Get You To See Their Ads”. Aaron Taube says, “As we’ve told you in the past, one of the biggest challenges advertisers face on the web is making sure the ads they pay publishers to display are actually seen by the people who visit the site. Media tracking firm comScore estimates that nearly half of internet display ads are not viewable, meaning that people can’t see them either because they are loaded in places that don’t show up on their screens or because publishers... [...]

The latest ‘Econsultancy’ blog post is titled “Facebook accounts for 41% of social ad budgets vs. 18% on LinkedIn”. David Moth says, “Social media is a complicated landscape with several established and emerging social networks vying for our attention. Yet the one constant in recent years has been that Facebook remains the undisputed king of social in terms of active users and time spent on-site – for the time being at least. And this is reflected in the fact that on average businesses spend 41% of their social advertising budget on Facebook, compared to 18% on LinkedIn... [...]

The latest MOZ blog post is titled “Using the Correct Hreflang Tag: A New Generator Tool”. Aleyda Solis says, “You may be surprised to know that some large international brands are ranking in the wrong countries, all because they don’t correctly use the hreflang annotations. With this new tool, you can be sure you’re using the right ones for your international pages”. Using the Correct Hreflang Tag: A New Generator Tool MOZ Blog  [...]

The latest post on ‘Mashable’ is titled “Internet Archaeologists Reconstruct Lost Web Pages”. Mashable team says, “The Internet is disappearing. And with it goes an important part of our recorded history. That was the conclusion of a study Technology Review looked at last year, which measured the rate at which links shared over social media platforms, such as Twitter, were disappearing. The conclusion was that this data is being lost at the rate of 11% within a year and 27% within two years. Today, the researchers behind this work reveal that all is not lost. Hany SalahEldeen... [...]

The latest article on HubSpot blog is titled “’10 Free Design Tools for Creating Stunning Visual Content”. Ginny Soskey says, “I’ll admit it — I’m a cheap-o when it comes to most things in my life. When going to the airport, I’ll volunteer to schlep an extra hour on the MBTA with my suitcase over taking a cab. I will buy the generic over the name brand any day. And if I can find some free online tool to do something I’d otherwise have to pay for in my marketing … you guessed it — I do it”. 10 Free Design Tools for Creating... [...]

The latest article on ‘MarketingProfs’ is titled “Three Ways to Juice Your Marketing Results Using Color”. Tom Shapiro says, “Imagine heading to a local café and ordering hot chocolate. They serve it to you in a white cup. Chances are, you won’t like your drink. That’s not an indication of the quality of the café or the hot chocolate, but rather the color of the cup. This conclusion is based on a study by the Polytechnic University of Valencia and the University of Oxford. The universities served hot chocolate in white, cream, red, and orange cups. The drinks were identical,... [...]