The latest ‘Econsultancy’ blog post is titled “A step-by-step guide to RLSA and dynamic remarketing”. David Fothergill says, “The practice of remarketing has become increasingly common over the last couple of years, and a number of leading display marketing companies have developed some pretty advanced, highly tailored solutions for their customers. These are already helping many businesses achieve prolonged engagement with users who have shown intent on a given site”. A step-by-step guide to RLSA and dynamic remarketing ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “6 Lessons to Help You Launch a Product Like Apple”. Dan Lyons says, “For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. I’m talking about Apple, which yesterday held a long-awaited and widely covered event in San Francisco to announce two new iPhone models”. 6 Lessons to Help You Launch a Product Like Apple HubSpot  [...]

The latest MOZ blog post is titled “The 2013 Local Search Ecosystems (and a GetListed Upgrade)”. David Mihm says, “Brand new visualizations show the state of the local search ecosystems in the US and several other countries. Along with this exploration, we’re excited to announce the release of two data platforms to the roster we display on GetListed.org”. The 2013 Local Search Ecosystems (and a GetListed Upgrade) MOZ Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “I’ll Never Buy a Smartwatch and Neither Will You″. Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new Samsung Galaxy Gear, a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few years ago. Wrist Factors I’m not a fan of this technology, as it is the answer to a question that”. I’ll Never Buy a Smartwatch and Neither Will You Jay Baer’s ‘Convince & Convert’ Blog  [...]

John Chow’s latest blog post is titled “Streamline Your Email Marketing with ListStream.NET”. Chow says, “The money is in the list. We all know that. We also know that it takes money to maintain and manage a list. This is a fee that we happily pay because the money we make from the list is far higher than the cost of the list. This doesn’t mean we shouldn’t try to save money if a lower priced solution comes along. And that is the case with ListStream.NET”. Streamline Your Email Marketing with ListStream.NET John Chow’s Blog  [...]

MarketingSherpa has released a case study titled “Marketing Automation: 200% increase in lead volume for software company after implementation”. David Kirkpatrick says, “In the complex sale, lead generation and lead nurturing are key components in finding and moving people down the pipeline. The best and easiest way to accomplish both of these objectives is taking advantage of automation software that can handle some of the early and mid-stage marketing, and also tie into the sales CRM to provide lead-gen-to-closed-deal visibility for the marketing team. This week’s B2B... [...]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Why THIS is the Time to Market Health and Wellness Products”. Gail says, “The health and wellness market is booming today. It is evergreen with a boatload of products and services you can promote. Here are the percentages and numbers that should just blow you away!”. Why THIS is the Time to Market Health and Wellness Products PLR Health Wizard Blog *This blog post was submitted by Gail Trahd.  [...]

The latest article on ‘The Forrester Blog’ is titled “Don’t Have A Big Data Strategy Yet? Good”. Brian Hopkins says, “Big data noise has reached the point where most are reaching for the ear plugs. And with any good hype bubble, the naysayers are now grabbing attention with contrarian positions. For example, The New York Times expressed doubt about the economic viability of big data in “Is Big Data an Economic Big Dud?” This post grabbed a lot of attention, but, like many others I read, it fundamentally misses the point of what big data is all about and why it’s... [...]

The latest article on ‘MarketingProfs’ is titled “Use Social Video to Spread Your Messages: One Golden Rule and Three Commandments”. Denise Roberts McKee says, “Social video is in flux—and growing. New apps, new channels, new vlogs… With over 72 hours of video content being uploaded every minute, the days of creating a video, posting it on YouTube, and assuming viewers will find it… are a thing of the past—especially when you are up against the Harlem Shake craze du jour. How do you break through the clutter and succeed in sharing your message? Follow the Golden Rule... [...]

The latest article on  ‘Marketing Land’ is titled “Report: Advertisers Could Waste $9.5 Billion On Bot Traffic In 2013”. Ginny Marvin says, “Suspicious traffic activity from non-human sources appears to be escalating along with rising display and online video advertising budgets. Solve Media estimates the global digital advertising industry is on pace to waste up to $9.5 billion in 2013 advertising to bots. Suspicious web activity increased for both web and mobile advertising in the second quarter of 2013 according to the company’s latest Bot Traffic Market Advisory.... [...]