The latest article on  ‘Marketing Land’ is titled “Keeping The Holiday Drill In Check: How To Plan Rather Than React”. Kendall Allen says, “It’s that time of year. Once again, we are awash in holiday projections — and with those projections come seasonally specific recommendations for marketers. This includes everything from capitalizing on mobile’s first true holiday to investing more in programmatic as that trend ramp steepens into 2014. Assuming you are more dexterous than you were this time last year (which most of us are), the seasonal imperative suggests... [...]

The latest ‘Econsultancy’ blog post is titled “How to handle online reviews this Christmas”. Jan Vels Jensen says, “Many businesses have shied away from online reviews because of the fear that bad reviews will ruin their business. But it’s just not true. Everyone knows that no business is perfect and that sometimes things can go wrong. So, across-the-board five star reviews should always be taken with a pinch of salt as it’s inevitable that someday, someone, somewhere will have been less than ecstatic about the company they bought from”. How to handle online... [...]

The latest article on ‘The Forrester Blog’ is titled “Marketing Innovation Labs Focus The Organization on ‘What’s Next’ Customer Engagement Opportunities”. Bert Dumars says, “As we head into the 4th year of the Age of the Customer — a 20-year business cycle that began in 2010 in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers – focused marketing innovation programs are now table stakes to enter this new customer controlled game. My latest report on marketing innovation... [...]

The latest article on Business Insider is titled “12 Successful Entrepreneurs Share The Best Advice They Ever Got”. Max Nisen says, “Being a successful entrepreneur frequently involves a series of missteps and mistakes before finally nailing the right idea or business. The difference, for many, between giving up and persisting through the toughest times can be getting advice from people who have done it before – and being smart enough to listen”. 12 Successful Entrepreneurs Share The Best Advice They Ever Got Business Insider  [...]

MarketingSherpa has published an article titled “What is the only type of email your customers will actively miss?”. Daniel Burstein says, “‘Tis the holiday season. Marketers are doing everything in their power to compensate for a late Thanksgiving and customers who are reluctant to spend. There’s one type of email your customers actually, actively want from you that 40% of consumer marketers are not using. Read this MarketingSherpa Chart of the Week to discover what that email is”. What is the only type of email your customers will actively miss? MarketingSherpa  [...]

The latest article on HubSpot blog is titled “A Classic Way to Create a Sense of Urgency in Your Prospect”. Mark Roberge says, “Whether or not you participated, we all know that Black Friday creates a painful sense of urgencyin consumers that those of us in the non-retail world battle with constantly. And while thousands urgently indulge in Cyber Monday, we cringe every time a prospect responds with, “Can you get back to me in a month?” It’s very likely that your prospect forgets your name by the time you reach out a month later. At HubSpot, this lacking... [...]

The latest post on ‘Mashable’ is titled “Another Big Day for Twitter Partners as DataSift Raises $42 Million”. Kurt Wagner says, “Tuesday was another big day for companies selling Twitter‘s data.Datasift, a social analytics company with access to Twitter’s full firehose, announced on Tuesday a $42 million Series C funding round. DataSift has raised more than $70 million total, most of it since a $6 million Series A round back in 2011. Tuesday’s Series C round was lead by New York-based Insight Venture Partners, which also invested in Twitter and other social... [...]

The latest ‘Econsultancy’ blog post is titled “What makes great ecommerce product page copy?”. Graham Charlton says, “Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer’s descriptions on their pages.  Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive. It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions”. What... [...]

The latest article on HubSpot blog is titled “Essential Copywriting Tips for the 3 Most Important Pages on Your Website”. Barry Fieldman says, “Writing great copy for your business blog is obviously a big priority, given all of the traffic it can drive to your website and the leads it can generate. But what about copy on the other pages of your website? Your homepage? Landing pages? Even your “about” page? These also need to be optimized with top-notch content. For those marketers who aren’t quite sure how to produce high-quality content for these pages —... [...]

Rich Schefren’s latest article is titled “The 7 Things Every (GREAT) Webinar Funnel Needs”. Rich Schefren says, “It doesn’t matter how beautiful your slides are or how persuasive your close is, when it comes to creating a kick-butt webinar that generates sales, it comes down to a few core things. A webinar that drives more registrations, gets more attendance, and converts more people on and after the webinar is over, will always make more money. In this article, what I want to focus on today is to teach you how to create the Perfect Webinar Funnel”. The 7 Things... [...]