MarketingSherpa has published an article titled “What is the only type of email your customers will actively miss?”. Daniel Burstein says, “‘Tis the holiday season. Marketers are doing everything in their power to compensate for a late Thanksgiving and customers who are reluctant to spend. There’s one type of email your customers actually, actively want from you that 40% of consumer marketers are not using. Read this MarketingSherpa Chart of the Week to discover what that email is”. What is the only type of email your customers will actively miss? MarketingSherpa  [...]

The latest article on HubSpot blog is titled “A Classic Way to Create a Sense of Urgency in Your Prospect”. Mark Roberge says, “Whether or not you participated, we all know that Black Friday creates a painful sense of urgencyin consumers that those of us in the non-retail world battle with constantly. And while thousands urgently indulge in Cyber Monday, we cringe every time a prospect responds with, “Can you get back to me in a month?” It’s very likely that your prospect forgets your name by the time you reach out a month later. At HubSpot, this lacking... [...]

The latest post on ‘Mashable’ is titled “Another Big Day for Twitter Partners as DataSift Raises $42 Million”. Kurt Wagner says, “Tuesday was another big day for companies selling Twitter‘s data.Datasift, a social analytics company with access to Twitter’s full firehose, announced on Tuesday a $42 million Series C funding round. DataSift has raised more than $70 million total, most of it since a $6 million Series A round back in 2011. Tuesday’s Series C round was lead by New York-based Insight Venture Partners, which also invested in Twitter and other social... [...]

The latest ‘Econsultancy’ blog post is titled “What makes great ecommerce product page copy?”. Graham Charlton says, “Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer’s descriptions on their pages.  Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive. It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions”. What... [...]

The latest article on HubSpot blog is titled “Essential Copywriting Tips for the 3 Most Important Pages on Your Website”. Barry Fieldman says, “Writing great copy for your business blog is obviously a big priority, given all of the traffic it can drive to your website and the leads it can generate. But what about copy on the other pages of your website? Your homepage? Landing pages? Even your “about” page? These also need to be optimized with top-notch content. For those marketers who aren’t quite sure how to produce high-quality content for these pages —... [...]

Rich Schefren’s latest article is titled “The 7 Things Every (GREAT) Webinar Funnel Needs”. Rich Schefren says, “It doesn’t matter how beautiful your slides are or how persuasive your close is, when it comes to creating a kick-butt webinar that generates sales, it comes down to a few core things. A webinar that drives more registrations, gets more attendance, and converts more people on and after the webinar is over, will always make more money. In this article, what I want to focus on today is to teach you how to create the Perfect Webinar Funnel”. The 7 Things... [...]

Derrick VanDyke and his mom, Karin Haworth released WP Optins Pro last summer. They didn’t stop with that, though. They have been improving it. At Noon EST, they are releasing WP Optins Elite plugin 3.0. Now you get: • Automatic Graphical Headlines • Customizable Opt-in Forms • “Guru Style” Squeeze pages • Automatic Updating • A phone feature and much, much, more. Plus, one big new bonus. You get to resell it (sell a multi-site license or sell a developer’s license), and they even provide you a complete sales system, including: ■ Complete Set of Video Tutorials ■... [...]

The latest article on ‘MarketingProfs’ is titled “Six Trends for 2014 in Mobile Marketing and Advertising”. Gregory Kennedy says, “With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an emerging channel. Along with social media, it’s become an essential part of every digital marketer’s strategy: 2013 was, finally, the year of mobile. The long predicted shift in the industry occurred as category leadership shifted from pure-play mobile companies to digital media leaders such as Facebook and Google. The launch and huge success of Facebook’s... [...]

The latest article on  ‘Marketing Land’ is titled “Behavior Flow: Better Insights, Better Marketing”. Carrie Hill says, “While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren’t thousands of hours in each month for us to slice and dice this data into something useful. Our time limits mean actionable data need to be right at our fingertips — not always easy with a program that grows more robust as time passes. So how do we solve the problems we face? Is traffic not engaging with your website? Are particular... [...]

The latest article on Business Insider is titled “The Rest Of The Google Search Advertisements Go Live!”. Sulabh Puri says, “About two weeks ago Google showcased the first in the series of advertisements that had two friends who were separated by fate and circumstance, during the partition of 1947. Their grandchildren bring them together using Google Search and services. Reports had stated that there would be more Google commercials coming our way and they were right”. The Rest Of The Google Search Advertisements Go Live! Business Insider  [...]