The latest MOZ blog post is titled “How to Swaggerjack the Power of Visual Memes – Whiteboard Friday”. Lena West says, “Catchy and interesting visuals are a tried and true way to start discussions and increase traffic. In today’s Whiteboard Friday, Lena West shows us some of the more effective examples, proving that it isn’t difficult to create visual assets that get people talking”. How to Swaggerjack the Power of Visual Memes – Whiteboard Friday MOZ Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “13 Ingredients in the Perfect Social Media Contest″. Baer says, “With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. In addition to smart use of visuals (see our “Social Media Image of the Week” blog series for inspiration), businesses often turn to social media contests”. 13 Ingredients in the Perfect Social Media Contest Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest article on ‘MarketingProfs’ is titled “Five Ways to Give Your PPC Advertising an Extreme Makeover”. Verónica Maria Jarski says, “Small businesses with a Google AdWords account are flushing away, on average, 25% of their pay-per-click (PPC) marketing budget because of easily fixable managerial and strategic errors. That finding is highlighted in a recent study by the search software provider WordStream, which reviewed the PPC activities of 500 small and midsize business (SMBs). The company graded those SMBs on various PPC tasks, including account activity, ad relevancy, keyword... [...]

The latest ‘Econsultancy’ blog post is titled “Google will add more mobile priority to its update menagerie”. Fiona Salmon says, “Pretty sounding search algorithm updates (Hummingbird, Panda, Penguin…) have plunged many digital publishers into peril as their content plummets out of search engine results pages in consequence. The decline in visitors impacts the performance of ads, which hits revenue. Under pressure from the publisher and ad sales team, the media title’s SEO and editorial teams try to reverse engineer Google’s update and work out new tactics... [...]

The latest article on  ‘Marketing Land’ is titled “Digital Agencies 2014: A Buyer’s Guide – Updated Second Edition Just Released”. The Marketing Land team says, “Selecting a digital agency is a critical business decision that can be difficult, regardless of how big or small your company may be. Finding the right ‘fit’ means evaluating the agency’s services, technology, and personnel. It also means identifying what type of agency you want to consider in the first place. Our sister site, Digital Marketing Depot can help in the evaluation process, with its... [...]

The latest post on ‘Mashable’ is titled “Why Traffic Is Digital Marketing’s Foundational Metric”. Dani Fankhauser says, “If you take the retail marketing adage “location, location, location,” and translate it to digital, the result would be visit rate, or traffic. In the physical world, it’s possible to pay premium rent to get your product in front of lots of people, but on the web, garnering traffic is a bit more nuanced. The medium requires strategies that are focused on targeted audiences rather than the general public, not because products are narrow,... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Don’t Be Afraid to Give Away Your Content Marketing “Special Sauce”″. Baer says, “With all the holidays approaching (and just passed), I have been noticing my attention being captured by all things food or recipe-related. “Tender Roasted Turkey”…”Sweet Succulent Ham”… “Sinfully Rich Spicy Pumpkin Custard.” So, when fellow Hoosier Jay Baer and his blog post titled, “5 Reasons You Need to Give Away The Recipe For Your Secret Sauce” appeared under”. Don’t Be Afraid to Give Away Your Content... [...]

The latest ‘Econsultancy’ blog post is titled “Understanding the traits of online shoppers to drive conversions”. Ian McCaig says, “Research has identified that just over 1% of anecommerce site’s users contribute 40% of its revenue. By analysing 950m page views from more than 123m website visits, the research found that whilst this 1.06% of total visitors generate four tenths of a site’s income, there are a further 20% of site visitors who will visit regularly, but never make a purchase. So what are the traits of these very different consumers and how can you... [...]

The latest MOZ blog post is titled “Kyle Rush Reveals How the Obama Campaign Broke Every Online Fundraising Record: Free #MozCon Video”. Erica McGillivray says, “Watch Kyle Rush’s full-length MozCon 2013 presentation for free on the conversion rate optimization and a/b testing that he did for Obama for America”. Kyle Rush Reveals How the Obama Campaign Broke Every Online Fundraising Record: Free #MozCon Video MOZ Blog  [...]

The latest article on ‘MarketingProfs’ is titled “Animated GIFs in Email: Three Great Examples and Five Quick Tips”. Emily Konouchi says, “Animated GIFs pervade my RSS reader and make up at least 98.7% of every BuzzFeed list; they have even become currency in many company chat rooms and email messages. Thoughtful, eye-catching animation in email has the ability to complement a marketing message rather than distract from it. At Emma (where I work), we compiled content on how to effectively use GIFs in email marketing, including three customer examples. So here are three ways Emma customers... [...]