Vick Strizheus is a marketer who trains other marketers in how to start a productive business online. Starting from scratch is not a simple task. There’s a lot of information, and a lot of options to investigate. Strizheus is the founder of successful training programs such as High Traffic Academy. Now, he has developed a training/mentoring/support program he calls Big Idea Mastermind. In it, he shows you how to use a Viral Blogging System This is a robust program for beginning marketers. In it, you will discover and use tools and techniques such as: • Domain Mapping • Instant Media Integration •... [...]

The latest post on ‘Mashable’ is titled “Why People Unsubscribe From Your Email List”. Lauren Drell says, “Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren’t just no longer interested in reading your content, they don’t even want to see it in their inbox anymore. Ouch.“Marketers cannot afford to ignore unsubscribe rate,” says Susan McPherson, SVP of CSR atFenton. It’s one thing if consumers aren’t opening your emails, but if they’re actively unsubscribing,... [...]

The latest post on ‘Mashable’ is titled “Black Friday Online Spending Hit Record $1.2 Billion”. Denielle Kucera says, “Online spending on Black Friday increased 15% to a record $1.20 billion as more consumers opted to shop from their couches rather than battling long lines at stores.Total ecommerce sales reached $20.6 billion in the first 29 days of this holiday season, according to ComScore Inc. That’s about a 3.1% increase from Nov. 1 to Black Friday last year, the research firm’s data showed, noting that 2013 numbers include a few more shopping days because Thanksgiving... [...]

The latest ‘Econsultancy’ blog post is titled “The top 16 social media fails of 2013”. David Moth says, “One of our main focuses on the Econsultancy blog is highlighting instances of best practice and digital excellence in the marketing world. But every so often it’s also useful to shine a light on the mistakes that people make, particularly when it comes to social media. I could try to lie and say that I’m doing this so we can all learn valuable lessons from the unfortunate errors of others, but truthfully I just find it quite amusing”. The top 16 social... [...]

The latest MOZ blog post is titled “How to Swaggerjack the Power of Visual Memes – Whiteboard Friday”. Lena West says, “Catchy and interesting visuals are a tried and true way to start discussions and increase traffic. In today’s Whiteboard Friday, Lena West shows us some of the more effective examples, proving that it isn’t difficult to create visual assets that get people talking”. How to Swaggerjack the Power of Visual Memes – Whiteboard Friday MOZ Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “13 Ingredients in the Perfect Social Media Contest″. Baer says, “With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. In addition to smart use of visuals (see our “Social Media Image of the Week” blog series for inspiration), businesses often turn to social media contests”. 13 Ingredients in the Perfect Social Media Contest Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest article on ‘MarketingProfs’ is titled “Five Ways to Give Your PPC Advertising an Extreme Makeover”. Verónica Maria Jarski says, “Small businesses with a Google AdWords account are flushing away, on average, 25% of their pay-per-click (PPC) marketing budget because of easily fixable managerial and strategic errors. That finding is highlighted in a recent study by the search software provider WordStream, which reviewed the PPC activities of 500 small and midsize business (SMBs). The company graded those SMBs on various PPC tasks, including account activity, ad relevancy, keyword... [...]

The latest ‘Econsultancy’ blog post is titled “Google will add more mobile priority to its update menagerie”. Fiona Salmon says, “Pretty sounding search algorithm updates (Hummingbird, Panda, Penguin…) have plunged many digital publishers into peril as their content plummets out of search engine results pages in consequence. The decline in visitors impacts the performance of ads, which hits revenue. Under pressure from the publisher and ad sales team, the media title’s SEO and editorial teams try to reverse engineer Google’s update and work out new tactics... [...]

The latest article on  ‘Marketing Land’ is titled “Digital Agencies 2014: A Buyer’s Guide – Updated Second Edition Just Released”. The Marketing Land team says, “Selecting a digital agency is a critical business decision that can be difficult, regardless of how big or small your company may be. Finding the right ‘fit’ means evaluating the agency’s services, technology, and personnel. It also means identifying what type of agency you want to consider in the first place. Our sister site, Digital Marketing Depot can help in the evaluation process, with its... [...]

The latest post on ‘Mashable’ is titled “Why Traffic Is Digital Marketing’s Foundational Metric”. Dani Fankhauser says, “If you take the retail marketing adage “location, location, location,” and translate it to digital, the result would be visit rate, or traffic. In the physical world, it’s possible to pay premium rent to get your product in front of lots of people, but on the web, garnering traffic is a bit more nuanced. The medium requires strategies that are focused on targeted audiences rather than the general public, not because products are narrow,... [...]