The latest article on ‘Business 2 Community’ is titled “How Do I Get Started With Social Media Marketing?”. Angela Hausman says, “That’s a question I get asked a lot — How do I get started with social media marketing? So, on Friday, I uploaded a new page onto my site called: Marketing Tools to give you both a sequence to get started with social media marketing as well as some of the best tools I’ve found. I’ve also put many of these into a FREE 65-page ebook, although some of the screen shots are a little dated. But, grab the ebook anyway because it gives you great... [...]

The latest article on ‘MarketingProfs’ is titled “Instagram’s Ad-Supported Model: How Can Instagram Succeed?”. Vahe Habeshian says, “Instagram inaugurated its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram’s users on Nov. 1. The launch of advertising on Instagram was met with mixed reactions, probably in part because the ad didn’t feel contextually relevant to the audience viewing it. What’s not in doubt is that by some measures the effort was an overwhelming success: “18 hours after having been shared,... [...]

The latest ‘Econsultancy’ blog post is titled “What are transactional emails and why are they important?”. David Moth says, “In the ever-evolving realm of digital, email could almost be considered as an old school form of marketing. However it’s still a hugely effective tool for driving traffic and sales, particularly when combined with personalised content and offers. As such it’s a topic we frequently write about here on the Econsultancy blog with the posts often proving to be a good starting point for debate among our readers”. What are transactional emails... [...]

The latest article on  ‘Marketing Land’ is titled “Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]”. Ginny Marvin says, “This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 percent increase over 2012, according to eMarketer’s latest estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last year’s share. Overall, retail ecommerce sales are expected to hit $262.2 billion for the year, an increase of 16.4 percent from... [...]

Shawn Collins’ latest blog post is titled “Internet Retailer Ranks the Top Affiliate Networks”. Collins Says, “Top Tech 2014, a book published by Internet Retailer that lists the leading vendors to the Top 1000 e-retailers, has ranked the top 10 affiliate networks. Well, the list is mostly networks, though they refer to them as the top “affiliate marketing services providers”. Here are the rankings… Commission Junction Rakuten LinkShare Google Affiliate Network eBay Enterprise ShareASale”. Internet Retailer Ranks the Top Affiliate Networks Shawn Collins’ Blog  [...]

The latest post on ‘Mashable’ is titled “4 Types of Holiday Shoppers and How to Market to Them”. BusinessDaily team says, “Black Friday, Small Business Saturday and Cyber Monday make up some of the biggest shopping days of the holiday season, and retailers everywhere are gearing up for a busy few days of sales. But all holiday shoppers are not created equal: According to a new survey, there are several different shopper “personas,” each with its own budget, spending plans and shopping preferences.Vision Critical, a market research and technology firm, recently released... [...]

The latest ‘Econsultancy’ blog post is titled “How small businesses can make the most of Pinterest”. Christopher Ratcliff says, “As a small business owner you’re in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development. Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it’s also the key way for a small business to develop awareness, raise its profile, gauge its market and interact... [...]

The latest article on HubSpot blog is titled “The Marketing Tools and Tricks Industry Experts Are Thankful For”. Hannah Fleishman says, “It’s easy to forget what Thanksgiving is all about when you lock your eyes on glistening turkey, delicious stuffing, and freshly-baked pumpkin pie. But after dinner, when we’re sitting amongst our closest family and friends, we tend to get that warm, fuzzy feeling inside. No, it isn’t a food coma, it’s gratitude. Thanksgiving is a time to press pause on our busy lives and reflect on what we’re thankful for. While... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “AffiloBlueprint Black Friday & Cyber Monday Special”. Samuel Frost says, “Let’s face it; Black Friday is one of the most awesome “holidays” around. It might not have the same cultural and historical significance as Christmas or Easter, but if you’re looking for fantastic bargains on a wide range of desirable items, it can’t be beat. Black Friday traditionally marks the start of yearly profits for retailers. It’s also the busiest shopping season for customers. Since the mid-2000s,... [...]

The latest article on Business Insider is titled “Why Brands Should Double Down On A Single Social Network, Rather Than Trying A Scattershot Approach”. Marcelo Ballve says, “Too many brands and businesses still try a scattershot approach at social media. They try to be everywhere, spread their efforts too thin, and end up annoying users. Particularly for smaller or niche brands – or really, anyone on a constrained budget – it makes more sense to double-down on a single platform, learn its culture and idiosyncrasies, and become an expert at cultivating its audience... [...]