The latest ‘Aweber’ blog post is titled “Holiday Marketing Tips from the Startup Princess”. Brandon Olson says, “This week starts the busiest buying season of the year. Are you ready to take advantage of it? Whether you have a retail brick-and-mortar business and/or if you have a strong online presence, you can make a big holiday splash and get eyes on your business! According to PR Newswire, over 89% of shoppers will do some sort of online holiday shopping this year! If you think it’s too late to get in some holiday marketing, think again. Though it may be too late for print and traditional... [...]

MarketingSherpa has released a case study titled “Email Marketing: 24% higher CTR for CareerBuilder’s responsive design”. Adam Sutton says, “Mobile readership was growing and the marketers at CareerBuilder had to respond. They hoped that making it easier to read their emails on a tiny screen would help accommodate the growing audience and lift clickthrough rates. In this case study, you’ll discover how the nation’s largest online employment site lifted clickthrough rates 24% by making one of its emails “responsive.” Now the team is using the tactic... [...]

The latest article on HubSpot blog is titled “How Non-Designers Can Create Good-Lookin’ CTA Buttons”. Corey Eridon says, “If you’ve ever seen my “graphic design” work, you’d know why I’m putting it in quotes. Tis no bueno. But as a business blogger and an inbound marketer, I still have to do graphic-designey things sometimes — like create calls-to-action. Again, no bueno. Except for the fact that I work with a bunch of smart, creative people who are really good at making things easier for folks like me. So now, I’d like to round... [...]

The latest ‘Econsultancy’ blog post is titled “How can you predict next year’s website traffic?”. Chris Lake says, “Last week one of our enterprise subscribers asked about how best to estimate future traffic levels, and I thought I’d answer the question by way of a blog post.  There are eight areas that I think you can focus on, to try to figure out whether traffic levels are likely to rise, fall, or stay the same. I am thinking out loud here, so if you have any better methodologies then please leave a comment below!”. How can you predict next year’s website... [...]

The latest post on ‘Mashable’ is titled “Google Pushes Out Its Next Round of Glass Invites”. Samantha Murphy Kelly says, “Google has invited another round of developers to purchase Google Glass, which is not yet on the market.According to Engadget, some developers who previously expressed interest in the high-tech eyewear are now receiving invitations to become a part of the company’s Explorer program. The move comes on the heels of Google rolling out a preview of its SDK and opening up Mirror API to developers, giving anyone who wants to create apps for the high-tech... [...]

The latest article on  ‘Marketing Land’ is titled “Leveraging Memes For Your Own Viral Marketing”. Stephan Spencer says, “Richard Dawkins originally defined the word meme as “a package of culture.” In more recent history, Dr. Susan Blackmore, psychology scholar and TED lecturer on “memetics,” defines memes as “a copy-me instruction backed up by threats and/or promises.” An example of such a “threat” might be the last bit of an email chain letter that warns of “7 years of bad luck if you don’t forward this email in the next 10 minutes to 7 friends.” But... [...]

The latest MOZ blog post is titled “Was There a November 14th Google Update?”. Dr. Peter J. Meyers says, “MozCast measured a substantial one-day temperature spike on November 14th. This spike coincided with large-scale DNS errors, but the cause of the changes is unclear. Webmaster”. Was There a November 14th Google Update? MOZ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Five Google Analytics dashboards and custom reports for small businesses”. Graham Charlton says, “Since it’s free, and ubiquitous, small businesses are likely to be relying on Google Analytics for online measurement.  Indeed, our Online Measurement and Strategy Report 2013 found that 56% of businesses rely exclusively on Google for data analytics, while others use GA in conjunction with paid analytics services. Even if you’re no data expert, you can still find some valuable insight from the basic reports... [...]

MarketingSherpa has published an article titled “Have you kept up with new marketing developments?”. Daniel Burstein says, “The best-laid plans of mice, men and email marketers often go awry. As you’re finalizing your 2014 plans, campaigns and budgets, use this MarketingSherpa Chart of the Week to take a look one year back. What were your email marketing priorities? Did you deliver on them? Read on to see the email developments that were important to 1,095 marketers in this week’s chart”. Have you kept up with new marketing developments? MarketingSherpa  [...]

The latest article on ‘Business 2 Community’ is titled “Facebook Might Not Be Cool Anymore, But Is That Really The Point?”. Alex Baker says, “We’ve been hearing about Facebook’s declining cool factor and decreasing teenage audience all year now. Seems like every month, there’s another new network that’s supposed to be “the next big thing,” in social media, whether it’s Snapchat, WhatsApp, Tumblr, or some other new, upstart social media channel. Facebook CFO David Ebersman really stoked the flames in a recent earnings call when he admitted that in the past quarter,... [...]