The latest article on ‘Business 2 Community’ is titled “What The Modern Marketer Looks Like”. Brittany Berger says, “As 2014 quickly approaches, marketers like us are ready to nail down the final details of next year’s marketing plan. It’s time to get out of the planning stages and into execution. As that transition starts, we all need to take a step back and say “how will I get those goals accomplished, and what skills do I need to do so?” Marketing doesn’t look much like what it used to. We’ve gone from the days of Mad Men to the days of content creators and Youtility businesses.... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest ‘Econsultancy’ blog post is titled “SEO is now PR, but are PR agencies still not ready?”. Ian McKee says, “PR is no longer the future of SEO. It already is PR. SEOs recognise this, and the majority are now carrying out online PR: whether they call it that or not, all decent SEOs are now creating content and reaching out to online influencers. General marketers realise this. In a survey we recently conducted of 250 UK marketers, 52% said that PR and SEOwork closely together in their organisation, and a whopping 71% think their PR agencies are experts at... [...]
The latest ‘Web Marketing Today’ blog post is titled “Gated vs. Ungated Content”. Pamella Neely says, “Imagine you are finishing up your latest content marketing project. Let’s say you have a terrific new ebook, video, or recorded webinar that you know your prospects will love. You upload this content to your site. You set up the landing page. Now you add the form to the landing page so you can build your list and follow up with people who downloaded this content. You just reduced your potential downloads by 95 to 98 percent of what they could have been. That’s not a typo. Let’s... [...]
The latest MOZ blog post is titled “9 Lessons from an $11m Marketing Campaign”. James Porter says, “Most marketers would love to have the budgets that large corporations can play with, but the truth is that big-budget tactics don’t have to cost a huge amount of money. Here are some great lessons we can all learn from an immensely successful campaign in the UK”. 9 Lessons from an $11m Marketing Campaign MOZ Blog [...]
John Chow’s latest blog post is titled “4 Ways To Use LinkedIn To Generate Leads For Your Business”. Chow says, “LinkedIn is a social networking platform exclusively for businesses and employment. It is also one of the most underrated social media platforms out there. LinkedIn can offer your business so much value in new traffic, leads, customers and networking. LinkedIn should be part of your social media marketing platform, if it is not already. Let’s take a look at these four tips to help you use LinkedIn to generate new leads for your business”. 4 Ways To Use LinkedIn To Generate... [...]
The latest ‘Econsultancy’ blog post is titled “Making the most of affiliate marketing this Christmas”. Robert Durkin says, “We all know that Christmas is a huge season for retailers, but it’s also a big deal for affiliate marketers. Bloggers everywhere are starting to reveal their site content for the holiday season: what we should wear, what we could cook and what we must buy our children. For content affiliate sites, seasonal content is perfect for advertising Christmas gifts and related products. According to stats from Experian Hitwise, online shopping over... [...]
The latest article on ‘The Forrester Blog’ is titled “The Convergence of Commerce and Content Platforms Gathers Momentum”. Peter Sheldon says, “Many brands and corporations today suffer from “two site” syndrome. The ‘.com’ site (often owned by brand/corporate marketing) serves to offer up a glossy magazine experience – designed to romance the customer with brand and product stories, while the ‘store.’ is owned by the eBusiness team and is designed around structured product content to optimize conversion and revenue goals. The result is often fragmented and poorly... [...]
The latest article on ‘MarketingProfs’ is titled “How to Increase Email Marketing Conversions”. Verónica Maria Jarski says, “Spending on email marketing is projected to reach $2.5 billion by 2016, but even all that money doesn’t guarantee conversions. To help boost your email marketing conversions, check out the tips in the following infographic by Monetate. Among Monetate’s suggestions: Avoid batch and blast. Your customers aren’t all the same, so why send everyone the same email? Segmented email campaigns produce a much higher click-through rate than undifferentiated... [...]
The latest post on ‘Mashable’ is titled “Twitter Stock Falls 4%, Hitting New Low”. Seth Fiegerman says, “Twitter stock declined by more than 4% in early trading Monday, inching down toward $39 a share, which marks a new low trading price for the young public company.Twitter opened at $45.10 a share on its first day of trading just more than two weeks ago and the stock shot up to as high as $50 that same day. Since then, however, the stock has mostly hovered between $40 to $45 a share”. Twitter Stock Falls 4%, Hitting New Low Mashable.com [...]
The latest article on ‘Business 2 Community’ is titled “How to Use Facebook for your Business to Get Results”. Yasmin Bendror says, “Facebook is by far the biggest social media channel, with an updated estimate of 1.26 billion people using the site, 699 million (updated for October) active users each day, and generate up to 645 million local business page views per week. Facebook has proved popularity amongst users is here to stay. Facebook can be thought of as the “social” home for your business on the Internet. It’s a place where people can go to leave a message, browse... [...]