Rachel Sprung says, “You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those oh-so-valuable calls-to-action that generate inbound leads. Need I say more? So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog? Maybe because, unless you’re one of the few people who actually like writing, business... [...]

Emma Snider says, “The Twittersphere is abuzz with valuable tips and tricks to help you sell more and better. That is, if you know where to look. WittyParrot has compiled a list of the top 100 sales influencers on Twitter for your following convenience. Tune your Twitter account to find the best sales signals among the noise and be treated to a wealth of knowledge. Here’s a sneak peek of what you can expect from a sampling of the influencers on the list”. 100 Leading Sales Influencers to Follow on Twitter HubSpot  [...]

Neil Patel says, “I love reading simple writing. It’s clear. It’s easy to understand. And it doesn’t force me to work hard. But simple writing is easier said than done. Even though it’s easy on the readers, it’s hard for the writer. In this article, I’ll go over what I mean by “simple” in writing, and then give you eight tips on how to simplify your writing. What do I mean by ‘simple’? Simple doesn’t mean dumb. You don’t need to talk to down to your readers. That’s not simple — that’s condescending (and possibly offensive). You... [...]

Will Blunt says, “Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation. We’ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. Many of the thought leaders of our time became well-known because of their blogs. But as more people... [...]

Hannah Fleishman says, “When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s hot in their Facebook feed. People now have control over where, when, and how they consume information.... [...]

Emma Snider says, “Who doesn’t love a good countdown? Almost everybody does. And if you don’t, you might want to hide out for a bit. It’s certainly the season for them. Before you count down the ball dropping to mark the beginning of 2015, take some time to reflect on the highlights of 2014: a particularly large or significant deal you closed, the month you blew quota out of the water, your president’s club trip. It’s only by looking back and celebrating your accomplishments that you’ll be mentally prepared to move forward and crush another year. As for... [...]

Emma Snider says, “The pen is mightier than the sword. (Which is good, because you probably don’t want to threaten prospects into buying at sword-point.) As the primary “weapons” to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts can have a dramatic effect on the outcome of a conversation. Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce someone to buy immediately. The underlying message is certainly critical,... [...]

Emma Snider says, “All customers are not created equal. Sure, you might like some more than others, but that doesn’t mean they’re your best clients. Sales comes down to revenue and ROI — so how can sales leaders objectively determine which customers are most valuable? Through a customer lifetime value (CLV) analysis. But calculating CLV isn’t a cake walk — inaccurate data, confusing metrics, and inadequate technology can all block the path. But the organizations that do figure out a customer’s net costs and revenues over their engagement see the benefit:... [...]

Ryan Lynch says, “2014 has been a big year — between “Let It Go,” Flappy Bird, and Kim K trying (and, thankfully, failing) to break the Internet, we’ve lived through some memorable moments.  And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns. So, in the spirit of the holiday season and the coming new year, we’re proud to present Cleriti’s top four favorite social media campaigns of 2014 (in no particular order): 1) The Project For Awesome Fundraiser The Project For Awesome is an online, non-profit fund... [...]

Emma Snider says, “A clean slate can be a doubled-edged sword. With no precedents set, you can do whatever you want. Very freeing … but maybe too freeing. I’ll start here! Wait, doing that first might be better. Nope, scratch that, this is definitely the way to go … or is it? Ack. For salespeople, a new year means new goals and a brand new number to hit. With everything they achieved the previous year in the rearview mirror, it can be hard to know where to begin. Enter this SlideShare. We asked a variety of sales experts to weigh in on three critical questions: What... [...]