Susannah Morris says, “In 2015, social commerce sales are forecasted to represent 5% of online retail revenue — or $14 billion. Like most ecommerce companies, you’re probably incorporating ratings, reviews, and product recommendations into the shopping experience. (If you need some help, check out this post on getting more and better ecommerce reviews!) But, are you keeping up with the top 25 ecommerce companies and encouraging shoppers to Like, Pin, and Tweet? Adoption for these three integrated social commerce features only hovers around 60% for most ecommerce companies. But, 85%... [...]

Coleen Francis says, “Remember “cramming” in school? You tried to compress three months of preparatory work into 24 hours of nightmarish tension, and you were lucky to scrape by with a barely passing grade. Why would you subject yourself to that repeatedly as part of your career — constant stress to be mediocre at best? Sales cramming is caused by a sales team habitually closing little to no revenue in the early stages of a reporting period, and slowly starting to bring in more until a steep revenue jump occurs toward the end of the period. What causes this early-stage... [...]

Gray MacKenzie says, “Tragically, if you’re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you’ve ever received. That may be slightly exaggerated, but you get the point: email is hard to keep up with. Email volume is growing, attention spans are shrinking, and it is becoming increasingly difficult to effectively manage your email. What Is Proper Email Management? For me, properly managing my emails simply translates into: Reading the emails that are important to me”. 9 Essential Email Inbox Filters... [...]

Gal Rimon says, “When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new business approach, we were a little hesitant to implement it ourselves. Our industry is enterprise gamification, which is exceptionally noisy in terms of marketing fluff. I must admit I was skeptical that content marketing was the best way... [...]

Ema Snider says, “If I offered you a sandwich right after you ate lunch, you’re probably going to refuse it (no matter how scrumptious it may look). But if I offered you the same sandwich when your stomach was audibly grumbling, you’d immediately snatch it from my hands and gobble it down. Timing is everything in most things in life. This goes for eating, as well as selling. If you contact a prospect right after they spend a hefty sum of money on a competitive product, they’re not going to bite (pun intended). However, if you get wind that they’re in the market for... [...]

Lipode has just released their first theme, which they call AdSOS. It’s an attractive graphic-rich theme that also is optimized for people who want to show automated ads, such as AdSense, on their site, to improve their monetization. Here’s what this theme can do for your site: • It gives you a Clean & Simple Design. • It’s AdSense Optimized. • It’s Lightning Fast. • It’s SEO Optimized • You can support your mobile visitors with its Responsive Design. • It offers Easy Customization. If that sound like something that will help you, check it out in action... [...]

Ken Reno has released a new plugin and he is offering to let you install it on as many sites as you like, your own sites or client sites. WpLinkGate Plugin creates an “on-click” pop-up that only appears when your reader takes action. he clicks a link, and your pop-up appears–instantly capturing his attention and encouraging further engagement. This can help keep his mind from wandering. Use it as many times on a site as makes marketing sense; you are not limited. WpLinkGate Plugin allows you to create a wide variety of eye-catching pop-ups that only appear when your reader clicks... [...]

Ema Snider says, “Marketers are well aware of the power of content to attract and nurture leads. But at some point, leads get passed on to Sales, and salespeople are generally not as “hip” to the content movement as their colleagues in marketing. That is, until now. Whereas marketers are usually content creators, socially savvy reps are becoming adept content curators, finding and sharing internally- and externally-sourced collateral that is interesting and relevant to prospects. Some are even taking to LinkedIn Pulse or personal blogs, writing original articles to boost their... [...]

Jami Oetting says, “Creativity is the act of combining seemingly unrelated fragments of information and ideas into something new. It is the collision of experiences, images, and knowledge. And we all want to have more of these “collisions” – to be more creative more often. After all, it is the job of an agency to come up with creative ideas, day after day. There have been a lot of studies on how to be more creative – walking, taking naps, meditation, etc. But first you need a foundation of experiences and knowledge to draw from. You need the raw material to be the basis for inspiration. Albert... [...]

Jeremy Ellens says, “Take a moment to think of your favorite meal. Now, picture eating that meal everyday for the next year. For those of you thinking you could, in fact, eat the same meal every day and be okay with it, picture drinking your favorite alcoholic beverage instead; day, after day, after day. Feeling sick yet? Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and... [...]