Andy Paul says, “If you want to amp up your sales in 2015, it is absolutely essential to make each and every sales touch count. This may seem like obvious advice, but it is wisdom too many salespeople overlook. Your buyers are busier than ever which means they have less time to pay attention to you. This puts the pressure on you to be 100% certain you will make interactions worth the prospect’s time. I think about this every time I am on an airplane. After the flight lands the pilot usually comes on the intercom and says, “We know that you have a choice of airlines and we appreciate... [...]

Sean Donahoe is running a special sale on his WP Profit Builder launched earlier this year. After the launch, he raised the price, but now it’s on sale again. And his pricing is very generous. For example, the unlimited developer licence is only a few cents more than the personal license (which allows 10 personal sites only), and it allows you to install it on any number of personal & client sites. This is a combination of a WordPress theme and a plugin that together make it easy to create professional websites for any marketing purposes. Here are just some of the things Sean Donahoe’s... [...]

Lindsay Kolowich says, “We’ve all been there before. You’ve written a great blog post, and you’ve plopped a featured image in there to represent the post on social media, your blog’s main page, and so on. Then, you hop on your social media accounts and paste the link into a new post. You’re all ready to share it with your network when you notice one glaring issue: The social networks are pulling the wrong thumbnail image! Or worse, none at all. Talk about a pain in the neck. Not only is this annoying — you were so close to being done — but... [...]

Aaron Agius says, “There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. But for you to really make an impact on your business, you need to know whether you’re getting a good bang for your marketing buck — and that means you need to figure out how much you’re affecting the business’ bottom line. Tracking the return on investment (ROI) of your content marketing efforts isn’t always an easy process, but there are ways to approximate the dollar value of each content piece... [...]

Lucy Jones says, “Are you struggling to stay afloat when it comes to blog creation? You’re certainly not alone. 66% of marketing professionals cite a lack of time as their greatest challenge when it comes to content marketing, and an additional 46% have difficulty producing enough content. There are few shortcuts to creating blogs that drive traffic, and cutting corners on quality certainly isn’t the answer. However, taking the steps to streamline your process can change everything. With sufficient organization, you can improve your quality and volume through standardization”. How... [...]

Erik Devaney says, “SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. And as a result, many of the “proven” tactics people have used in the past (keyword stuffing, link schemes) are now stuff of legend. Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based... [...]

Ritika Puri says, “Success in sales is driven by personal experience — the customers you meet, the relationships you forge, and the mentors who guide you along the way. No matter how experienced you are, there is always a lesson to be learned. That’s what makes sales so exciting — as you meet new people, encounter new business scenarios, and sell different types of products, you’ll always face new challenges. While the best way to learn is through your own experience, there’s something you can do to outsmart the learning curve: Step 1: Keep your ears to the ground. Step... [...]

Dharmesh Shah says, “If you’re anything like me (and my apologies if you are), you like lists. And, if you also happen to work in marketing, you’ve probably heard of the old AdAge Power150 list — it was a list of the top marketing blogs in the world. I use the past tense, because a few months ago AdAge said they were “powering down” the list. As the folks from Monty Python would say … the Power150 has ceased to be. (Video link here — you’re welcome.) Ever since that initial announcement, I’ve thought to myself: “Self, you should... [...]

If you have invested in Josee Bedard’s themes, you know they are beautiful, professional and functional. Now, Bedard and company are offering 9 of the best themes they have ever released in a bundle for peanuts. They call it their Theme Blowout Package, and the sale is for today only. These themes are all responsive to tablets and smartphones. And each theme comes with XML Presets for easy set up and customization. This makes building sites fast and easy. You have the option of buying a single theme (or more) for just $5 each. Or you can buy all 9 for just $25. Either way, this is a good... [...]

Pamella Neely says, “As effective as email marketing is, you need a list to make it work. Building a good list takes time, and buying a list is never a good idea. The good news is that building your email list can be sped up significantly. It doesn’t have to take two years, or even one year, to have a reasonably-sized list. If your website is getting anything less than a 2 percent opt-in rate — i.e., at least 2 percent of your website visitors are signing up for your list — then it’s time to add more prompts to get more people to respond. In addition to setting up a few of the free... [...]