Maybe you have never heard of The Hero Syndicate. They don’t need publicity to accomplish their goals, which are two: 1. Always know and stay on the leading edge of what’s working today 2. Always have the tools to take full advantage of these trends so they can stay ahead of the competition. The Hero Syndicate is a group of social marketers who have joined forces to find and use the best tools that implement the best marketing techniques, and to share this knowledge with each other. For example, when it comes to Facebook, they have tools for: • Complete fan page automation, where... [...]

We have been telling you about Peter Garety‘s: • Free training webinar today • Offer to give you his SPTubeX recorded training • His upcoming new product. for several days now. Today is the culmination of all his preparation. His seminar is at 10AM Eastern, 7AM Pacific, today. If you see this notice before then, register and participate in his training. Garety says he and his associates ranked on the first page of Google for 610 keywords. On his webinar, he will talk about that achievement. Also on the webinar, he will tell you how to get the free SPTubeX training. Only get it if you... [...]

We got word that Peter Garety is releasing a new software product on Tuesday. He calls it: P1 Video Magnet System. You choose a theme to build a website around (gardening, exercise, family camping, etc.) Then, with the help of this new software, you locate videos on YouTube, created by other people, and use them to provide content for your site. With the software, you just use the embed code that YouTube supplies to place the video on your own website page. (This is permitted by YouTube and by the people who made the videos.) P1 Video Magnet System automates this work for you. Your site is so rich... [...]

If you you create a lot of articles for your site, and particularly if you outsource a lot of your content creation, you have a challenge to get all your content onto your site easily. It’s time-consuming and sometimes it’s frustrating to make all the fields just right so your articles will look the way you want them. But now, there’s an easier way. WP Abundant Content Loader takes the articles you have on your hard drive and uploads them in bulk to your WordPress site. You tell this plugin where to find a ZIP file containing your articles. It uploads them and publishes them for... [...]

If you want an enduring online business, you need to build a mailing list. To do that, you need get convince people to opt in to your list. At 10 AM EDT, Marius Price & Alex Costan release their new WordPress plugin, Optin Gate to make it easier to get opt-ins. This new plugin will help build your list in ways that were once impossible: • It comes with never-seen-before beautiful optin forms that are hard to ignore. • It comes with a live editor so you can design a guru-style optin without touching a single line of code. • It comes with split-testing so you can track with version of your... [...]

Andy Brocklehurst has a new WordPress plugin called WP Scarcity Plus. He reports that it can significantly increase your sales and opt-ins. This new plugin lets you to grow your business, and it helps you sell more. Whatever you’re selling (e-books, courses, services…etc), with WP Scarcity Plus, you can create “smart” countdown timers to generate a sense of urgency for your visitors. Urgency tends to boost your sales because people who want to think over their decision are confronted with a deadline. They can’t put off their decision, so often they decide favorably. And it’s... [...]

Rich Schefren says, “At the end of this month, I’ll be jetting off to Oslo, Norway to headline atElevate-2014. If you’ve never heard of it, “Elevate” is the Scandinavian master-mind of all master-minds. It’s a three day conference designed to give you all the strategies, tools and skills you need to crank up your performance and empower you in every aspect of your business and your life. A couple weeks back, Michael Lassen, one of the organizers of the conference (and an Internet powerhouse in his own right) asked me to share my thoughts on the future of marketing in a video he... [...]

Online marketers need to learn that appearance matters. If your site or your product doesn’t look good, people will believe the content is not good. On the other hand, attractive sites and products are perceived to have valuable content. That’s why “covers” are added to e-books. On a physical book, the cover serves a practical function of protecting the pages inside. On an e-book, there’s no practical function, only an aesthetic one. They are there to make the product look good. This lesson applies to all aspects of your marketing communication. For example, how do... [...]

Peterd says, “SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the underlying landscape, the strategies need to change in order to deal with it. No fair warning. That’s not the game. From Tweaks To Strategy There used to be a time when SEOs followed a standard prescription. Many of us remember a piece of software called Web Position Gold”. The Only Thing Certain In SEO Is Change SEO Book Blog  [...]

When you price a service for a client, the fair charge is what the service is worth to them. What it costs you is only relevant as a “floor”; don’t charge less than it costs you or you’ll go broke. The other principle of pricing is that a service is worth what a willing buyer will pay. Auctions are built on that principle. The price isn’t a pre-determined amount; it’s what the final bidder is willing to pay. When a marketing consultant offers to build a website for a local client the price can be as much as the client thinks the site is worth to them. Usually... [...]