The latest article on ‘MarketingProfs’ is titled “B2B Lead Generation: What Top Performers Do Different”. Ayaz Nanji says, “What do successful lead generation marketers do that’s different from those who are less successful? They measure ROI and use marketing automation software, according to a recent report by the Lenskold Group. The firm polled 323 B2B marketers who generate leads for sales organizations on the effectiveness of their efforts and then analyzed what factors differentiate the 13% who describe their marketing as “highly effective” and “efficient.””. B2B... [...]

The latest article on  ‘Marketing Land’ is titled “Google Tests Social Ads, Turns Google+ Posts Into Display Ads To Show Across The Web”. Ginny Marvin says, “Today, Google introduced a type of promoted post in Google+ that allows brands to turn their social content into ads that are distributed on the Google Display Network. Toyota USA, Cadbury UK and RITZ crackers are among the test partners participating in the closed beta. Brands can take content posted on Google+ and turn photos, videos and even Hangouts into display ads. Rather than have the ads served only... [...]

The latest post on ‘Mashable’ is titled “Pinterest Is Gaining Ground on Facebook and Twitter for News”. Kurt Wagner says, “When it comes to sharing news online, Facebook and Twitter get most of the attention.Pinterest, a platform more traditionally known for retail, food and travel-related postings, is gaining ground in the news category as well.A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook... [...]

The latest article on Business Insider is titled “Here’s Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales”. Cooper Smith says, “Pinterest has debuted advertising in the form of “Promoted Pins,” which we believe will be extremely effective for a range of e-commerce companies, retailers and brands. Pinterest brand pages in general are also more effective than other social media in driving sales volume and value. Why? Because Pinterest is unique among social networks in being a product and image-driven environment, where... [...]

The latest ‘Econsultancy’ blog post is titled “How a PPC ad scheduling strategy drove 69% improvement in CPA”. Chris Swan says, “When taking over any PPC account, it is essential to learn from historical performance swiftly in order to make the best possible start to a campaign. In this example account there was a clear disparity between the best and worst hours / days of the week. This suggested that a more aggressive ad scheduling strategy was required to bring the account to an even keel (and to perform as efficiently as possible) over the course of the day and... [...]

The latest post on ‘Mashable’ is titled “New Google+ Ads Won’t Run on Google+”. Todd Wasserman says, “Google is using its Google+ social network to create ads but not run them, the company announced on Monday.The “+Post” ads will run on Google Display Network, which includes 2 million sites. The ads look just like Google Plus posts but appear outside the network. For example, if you’re in the market for a minivan, you might see a Toyota ad pop up on AutoTrader or another car enthusiast site. In that sense, the units behave much like Facebook’s... [...]

The latest article on ‘MarketingProfs’ is titled “Content Marketing Strategies: Tear Down Geographic Barriers to Sales”. Sylvia Montgomery says, “In professional services, relationships and referrals are the anchor of business development. On any given day, executives resort to asking friends and colleagues for recommendations and referrals of service providers. Typically, in the past, those referrals were driven by geographic proximity, and the willingness to hire someone from afar became more acceptable only if the connection was through a personal referral. Fast-forward to today,... [...]

The latest article on  ‘Marketing Land’ is titled “3 Ways Marketers Can #Win With Twitter’s New Tailored Audiences”. Dax Hamman says, “Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data and any third-party data. Until now, Twitter’s advertising solutions were based solely on the data they had about their users. Facebook took a similar step to open their inventory to external data with the creation of the Facebook Exchange, a... [...]

Neeraga, the Founder of InkThemes.com and creator of many WordPress enhancements for marketers, has just released his latest WordPress theme, AppointWay Theme. Think of how many businesses (especially, offline businesses) would benefit from capturing customer contact data while allowing customers to request an appointment. This would give them an edge over their competitors who require phone call for appointment set up. On their website, not only could they explain their business, but also give visitors an immediate opportunity to take action. Not only that, but all this is done with very little... [...]

The latest article on Business Insider is titled “Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward – And They Might Be Even Better Than Facebook’s”. Aaron Taube says, “Twitter is rolling out an advertising product that allows advertisers to target mobile users based on how they surf the Web on their desktops, a function that isn’t yet fully available to Facebook’s mobile advertisers. TechCrunch’s Josh Constine reports that Twitter will identify users by their login data to show them ads on mobile and desktop devices that are targeted... [...]