MarketingSherpa has released a case study titled “Content Marketing: E-commerce site moves beyond promo email, boosts opens with social media content”. Courtney Eckerle says, “With email sends typically only featuring promotional content, the marketers at Calendars.com needed a way to engage with customers during slower months. Stretching out of the promotional track, they built a new monthly newsletter around blog and social media content. In this case study, see how integrating the Calendars.com Pinterest, Facebook and blog content into new “Flip Day” sends celebrating... [...]

The latest ‘Econsultancy’ blog post is titled “Blogging: chronological is illogical”. Danny Chadburn says, “I worked on a conference talk called Ban the Blog with a colleague about a year ago. It was a purposefully provocative title and an extreme view, but one I believe many businesses and website owners need to heed (yes, I get the irony of writing this on a blog platform, but hopefully you’ll see past that minor contradiction). Blogs can often become a content dumping ground and despite the rising influence of structured content strategies into the broad... [...]

The latest ‘Web Marketing Today’ blog post is titled “How to Promote Ebooks”. Pamella Neely says, “Ebooks are one of the most common content marketing vehicles. They’re a good way to demonstrate your knowledge and to educate customers or clients about what you have to offer. The problem is you can’t just write it and expect your readers to come. You have to promote your ebook if you want people to read it. You have to market your marketing. Consider the advice of Derek Halpern, founder of the blog Social Triggers, who admonishes bloggers to spend as much time promoting the posts... [...]

The latest ‘Econsultancy’ blog post is titled “Email marketing: why you need to review and improve”. Lucy Wilsdon says, “Email marketing is the communication glue within your digital marketing and all of this communication is trackable.  Tracking gives you the ability to understand the journey between the message and the call to action, which means that you can give this journey a value. With this in mind, reviewing success or failure is critical so that you can affect the change in your campaigns and the actual value those campaigns are bringing”. Email marketing:... [...]

The latest post on ‘Mashable’ is titled “How Much Are Your Customers Really Worth?”. Dani Fankhauser says, “Different types of businesses require different measures of success or growth — one man’s metric is another’s trash, you might say. This is especially true for revenue per user.Revenue per user is calculated by dividing total revenue by total users, and is used to understand growth and distinguish if some customers are more valuable than others. As business models evolve, it may be more accurate to calculate revenue per user strictly for your monthly active... [...]

The latest article on  ‘Marketing Land’ is titled “The Future Of Internet Sales Tax: What’s Next After The Supreme Court’s Denial Of Amazon, Overstock Appeals?”. Ginny Marvin says, “This week, the Supreme Court declined to hear appeals filed by Amazon and Overstock.com that challenged the ability of states to collect sales tax on items sold online by out-of-state retailers. The appeals stem from New York’s passing of what has become known as the “Amazon Tax,” which expands the definition of  nexus to include in-state affiliate marketers. Amazon and Overstock.com... [...]

The latest article on ‘MarketingProfs’ is titled “Which Ad Channel Delivered Clicks at the Lowest Cost in 3Q13?”. Ayaz Nanji says, “Ad networks and exchanges delivered impressions, clicks, and conversions at the lowest costs of any digital advertising channels in the third quarter of 2013, according to a recent analysis by Neustar Aggregate Knowledge. As in 2Q13, exchanges and networks had average CPMs, CPAs, and CPCs lower than both portals and social media in 3Q13. Overall, costs fell in the quarter across every channel except portals, which may have had more higher-value buys (e.g.,... [...]

The latest post on ‘Mashable’ is titled “What Do Instagram Advertisers Actually Get for Their Money?”. Joshua Brustein says, “It’s been about a month since Instagram users have been subjected to ads in their feeds, and the photogenic world somehow hasn’t ended. In fact, the companies behind the ads seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy.Curalate, an outfit working with companies that want to advertise on social media, looked at all five brands included in Instagram’s first push. If nothing else, the paid ads... [...]

The latest ‘Econsultancy’ blog post is titled “Analysing your competitors through social media monitoring”. Joel Windels says, “Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned.  However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise. This article is aimed at explaining the methods that... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “5 Ways to Develop a Unique Selling Proposition″. Baer says, “A unique selling proposition, which defines your company’s unique position in the marketplace, is an often overlooked but very important element of creating a business that customers love. A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of”. 5 Ways to Develop a Unique Selling Proposition Jay Baer’s ‘Convince & Convert’ Blog  [...]