The latest article on ‘Business 2 Community’ is titled “How Customer Trust Will Increase Your Social Media Sales”. Michel Falcon says, “Have you ever met someone who said, “Social media doesn’t work!” Of course, there is the person who asks, “What’s the ROI of social media?” In this post, I will address both the statement and question. The #1 reason why someone will abandon their social media campaign or demote it on their list of priorities is because they are trying to convert customers too quickly without success”. How Customer Trust Will Increase Your... [...]

The latest post on ‘Mashable’ is titled “Everything You Need to Know About Gmail’s Latest Update”. Taylor Casti says, “Gmail had a little work done lately, and it’s looking good.The latest version of the web’s favorite email client comes with a host of new features, ready to help you reach Inbox Zero. But with new updates rolling out every month or so, it’s hard to keep track of the latest tools. Just when you think you know it all, one little change can completely impact your whole experience”. Everything You Need to Know About Gmail’s Latest... [...]

The latest ‘Econsultancy’ blog post is titled “Google moves towards a fully-subscribed search service, to detriment of advertisers”. Jon Baron says, “Actions speak louder than words. At a time when ‘big data‘ analysis is driving intelligence into customer behaviour and beginning to underpin strategy marketers are clamouring to gain all the relevant insight they can get to stay ahead of the pack.  We know from working with global ecommerce advertisers that Google is the dominant analytics player. Last month Google showed its hand by taking action that should... [...]

The latest article on HubSpot blog is titled “Will Twitter Someday Be As Obsolete As AOL Keywords Are Today?”. Dan Lyons says, “Over the weekend I rented a movie for the kids, Harry Potter and the Prisoner of Azkaban. In the trailer for the the video I noticed something I hadn’t seen in ages — a kind ancient rune, a relic of a bygone era. It was these words: AMERICA ONLINE KEYWORD: HARRY POTTER. Remember those AOL keywords? They used to be everywhere, somewhere back in the dark ages of the internet. That was internet marketing”. Will Twitter Someday Be As Obsolete... [...]

The latest ‘Econsultancy’ blog post is titled “Greeks in plaid: the art of digital marketing persuasion”. Charity Stebbins says, “The techniques of content or the bigger genre of online marketing are not new, they’re just digitized. If you start looking seriously for the origins of digital marketing, you’ll ultimately land in 300BCE. At its heart, digital marketing is persuasion. And if we’re talking about the basics of how to persuade, we should start with Aristotle. Aristotle, the Greek philosopher and father of rhetoric, set the gold standard for persuasion.... [...]

The latest article on ‘Business 2 Community’ is titled “LinkedIn Throws its Hat into the Content Marketing Ring with Product Pages”. Alex Baker says, “Social network for professionals, LinkedIn moved to boost its standing as a content marketing platform this week with the introduction of “Showcase Pages.” These new page offerings provide brands with the opportunity to create pages for specific products, and are different from the “Company Pages” that LinkedIn introduced last summer. “Starting today, LinkedIn members will be able to follow the specific brands and... [...]

The latest post on ‘Mashable’ is titled “How to Lower Your Site’s Bounce Rate”. Elisha Hartwig says, “On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent on site to cost per engagement, and it’s easy to become paralyzed by the inundation of data. But bounce rate is one metric savvy marketers can’t afford to ignore,... [...]

The latest MOZ blog post is titled “Checkout Page Optimization: Just Follow the F.A.C.T.S.”. Joost de Valk says, “Your checkout page is one of the most important places to optimize for conversion. By spending time in five particular areas, you can make sure to minimize the number of abandoned shopping carts you see”. Checkout Page Optimization: Just Follow the F.A.C.T.S. MOZ Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging″. Baer says, “Just how important is content marketing? #PRpros must learn! RT @nickkellet: Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr — Carrie Morgan (@morgancarrie) September 10, 2013 According to the data, content marketing is the latest and greatest digital marketing strategy, and for good reason: It actually works”. 12 Simple Tactics to Boost Your SEO and Increase Your Influence... [...]

MarketingSherpa has released a case study titled “Multichannel Marketing: Direct mail, phone and email combine to lift executive briefing calls 50%”. Allison Banko says, “While the average business person receives an excess of 100 emails a day, they receive a personal mail piece once every seven weeks. This underutilized medium can serve as an invaluable way to garner the attention of prospective clients. This featured MarketingSherpa Email Awards honorable mention winner took advantage of this by exercising direct mail. Discover how Blue Pillar, a critical power technology company,... [...]