The latest article on HubSpot blog is titled “Top Five Insights Shaping the Future of Sales From Dreamforce 2013”. Katie Burke says, “This year’s Dreamforce featured glitz, glamour, and a whole lot of Green Day. With 135,000 attendees, the scale and scope of the conference is truly mind-blowing. Of course, we couldn’t let the week pass without trying to capture some of the wisdom shared by the many sales experts speaking at the event.Below you’ll find our top five insights from Dreamforce 2013”. Top Five Insights Shaping the Future of Sales From Dreamforce 2013 HubSpot  [...]

The latest post on ‘Mashable’ is titled “15 Underrated Apps Every Entrepreneur Should Use”. Scott Gerber says, “Whether you have a tech question or a fashion concern, there’s probably an existing app that can help you out.But frankly, with all the apps out there, it’s easy to get stuck with the same icons on your home screen — and never so much as click on the newer ones that would benefit your business most”. 15 Underrated Apps Every Entrepreneur Should Use Mashable.com  [...]

The latest article on ‘MarketingProfs’ is titled “B2B Lead Generation Trends for 2014: What’s Hot and What’s Not”. Seth Price says, “It’s that time of year again: planning your marketing spend and projecting sales for the upcoming quarters. The challenge, however, is that there’s too much conflicting information out there. Do you focus on a pure content marketing play, go heavy on social, spin up an outbound team, double down on your SEM and marketing automation, or just shotgun it, business as usual? No wonder a CMO’s job security is often in question.... [...]

The latest article on  ‘Marketing Land’ is titled “Google Quietly Debuts Viewable Impression CPM Bidding In AdWords”. Ginny Marvin says, “In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be building in viewable impressions bidding into all of its display ad targeting products. In a significant move (curiously made without fanfare) Google has now rolled out CPM bidding by viewable impression in AdWords. Kim Clinkunbroomer, partner, executive... [...]

The latest ‘Econsultancy’ blog post is titled “Don’t let your mobile ads be unwelcome guests at the party”. Timon Chiang says, “We’re in the midst of a great migration to portable devices and the opportunity for marketers is immense. It will be much tougher to cultivate a relationship with users than it was on the web, but if handled properly we’ll find the perfect balance between the ultimate user experience and advertisers’ agenda. One thing marketers can all agree on: advertising makes the digital world go ’round. What’s less a settled matter... [...]

The latest MOZ blog post is titled “Automate Your SEO Reporting by Exporting Your Leads into Excel”. Brian Harnish says, “One of the most time-consuming tasks for SEOs is sifting through emails to find leads and organizing them in a way that facilitates action. With the right tools, you can scrape your inbox into an Excel file, allowing for far easier data manipulation. Whether you’re using Gmail, Outlook, or just about any other client, this post shows you how”. Automate Your SEO Reporting by Exporting Your Leads into Excel MOZ Blog  [...]

The latest ‘Aweber’ blog post is titled “Holiday Marketing Tips from the Startup Princess”. Brandon Olson says, “This week starts the busiest buying season of the year. Are you ready to take advantage of it? Whether you have a retail brick-and-mortar business and/or if you have a strong online presence, you can make a big holiday splash and get eyes on your business! According to PR Newswire, over 89% of shoppers will do some sort of online holiday shopping this year! If you think it’s too late to get in some holiday marketing, think again. Though it may be too late for print and traditional... [...]

MarketingSherpa has released a case study titled “Email Marketing: 24% higher CTR for CareerBuilder’s responsive design”. Adam Sutton says, “Mobile readership was growing and the marketers at CareerBuilder had to respond. They hoped that making it easier to read their emails on a tiny screen would help accommodate the growing audience and lift clickthrough rates. In this case study, you’ll discover how the nation’s largest online employment site lifted clickthrough rates 24% by making one of its emails “responsive.” Now the team is using the tactic... [...]

The latest article on HubSpot blog is titled “How Non-Designers Can Create Good-Lookin’ CTA Buttons”. Corey Eridon says, “If you’ve ever seen my “graphic design” work, you’d know why I’m putting it in quotes. Tis no bueno. But as a business blogger and an inbound marketer, I still have to do graphic-designey things sometimes — like create calls-to-action. Again, no bueno. Except for the fact that I work with a bunch of smart, creative people who are really good at making things easier for folks like me. So now, I’d like to round... [...]

The latest ‘Econsultancy’ blog post is titled “How can you predict next year’s website traffic?”. Chris Lake says, “Last week one of our enterprise subscribers asked about how best to estimate future traffic levels, and I thought I’d answer the question by way of a blog post.  There are eight areas that I think you can focus on, to try to figure out whether traffic levels are likely to rise, fall, or stay the same. I am thinking out loud here, so if you have any better methodologies then please leave a comment below!”. How can you predict next year’s website... [...]