Denise Wakeman’s latest blog post is titled “I’m A Google Fangirl – Here’s Why”. Wakeman says, “I admit it. And recently I shouted it out loud on a webinar or podcast interview.I’m a Google Fangirl. Yep, I love Google, especially Google+. Every day, Google+ gets better, especially if you’re doing business online. And if you want toamplify your visibilityand message to a wider audience, well, there’s no better social platform on the Web. IMHO. Let me demonstrate for you the power of using a platform with so many integrated elements, by sharing a sequence of events and posts that... [...]

The latest article on the ‘The Future of Ink’ blog is titled “Getting Started with Video: Types of Videos You Can Create″. Lou Bortone says, “When it comes tomarketing your business (or your book) with video,there are dozens of potential paths to take. From traditional “talking head” videos to narrated PowerPoint videos toGoogle Hangouts, there’s no shortage of ways tocommunicate your message. In fact, the number of video options can be overwhelming. To overcome the overwhelm and determine which kind of video is right for you, I’ve created this brief (14-minute) video ongetting... [...]

The latest article on ‘MarketingProfs’ is titled “Email Benchmarks: The Value of a Mobile Click, CTRs by Industry, Subscriber Activity Trends”. Ayaz Nanji says, “Across all industries, 16% of sales driven by email now happen via a mobile device, with 56% of those mobile sales being completed on a tablet and 44% on a smartphone, according to a recent report by Yesmail. The email conversion rate (number of orders divided by unique clicks) remains higher for desktop than for mobile (3.7% versus 1.3%). However, revenue per mobile click is almost double that of a desktop click, suggesting... [...]

Once you have a blog (or any WordPress site) set up the way you like it, it’s helpful to be able to clone it (for example, IM NewsWatch might be cloned to create Model Plane NewsWatch), but if it has been around a while, it will have posts and comments in it. You want the structural elements of the site in the new clone, but you probably don’t want the actual data. In this case, it’s good to be able to wipe the slate clean, emptying the database of all posts, pages and comments. Doing that manually is a terrible chore. But there is an automated solution. Simple Spencer has created... [...]

The latest article on ‘Business 2 Community’ is titled “20 Statistics That Will Drive 2014 Marketing Strategies”. Pam Dyer says, “As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to... [...]

The latest article on HubSpot blog is titled “9 Reasons No One Is Reading Your Blog”. Pamela Vaughan says, “Look at you! You’re blogging! Likely because you’ve heard us (or countless other sources) tell you how important and beneficial it is for an effective inbound marketing strategy. So … where are all the readers? According to the movie Field of Dreams, “If you build it, they will come.” So why aren’t they coming? Well, my friends, this isn’t baseball — or a movie — and unfortunately, that’s not really how it... [...]

The latest ‘Web Marketing Today’ blog post is titled “Email Spam Traps and How to Avoid Them”. Pamella Neely says, “Spam traps regularly catch well-meaning email marketers who would never think of themselves as spammers. Don’t let yourself be one of the marketers who will get stung by a spam trap this year, or in 2014. They can hurt your deliverability statistics badly. Twenty-two percent of opt-in email messages never make it to the inbox according to Return Path’s Email Intelligence Report: Placement Benchmarks 2013. The most chilling part of the 22 percent statistic? It’s rising... [...]

The latest article on  ‘Marketing Land’ is titled “Holiday Email Marketing: Will You Be On Santa’s Naughty List?”. Alyssa Nahatis says, “This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black Friday at $1.6 billion and Cyber Monday at $2.27 billion, up 15% year-over-year. With retailers opening their doors and flipping the switches for online sales earlier, your email inbox is likely already a digital deluge of email promotions and coupons for “incredible savings!” Consumers know... [...]

The latest article on ‘MarketingProfs’ is titled “Three Marketing Tactics to Tap Into the Emerging Apple Demographic”. Charles Nicholls says, “Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. When Orbitz admitted that it ranks products differently for Mac users, citing 20-30% higher average order values, much comment was made about the difference between Mac and PC customers. But that is only half the story. When you factor in mobile devices, the new Apple demographic begins to have significant implications for marketers”. Three... [...]

The latest article on  ‘Marketing Land’ is titled “Are Twitter Ads Right For Your Local Business? How To Decide”. Chris Marentis says, “With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads? And, how much time and energy should be devoted to Twitter with the myriad of other social media platforms out there? For certain local businesses, Twitter can serve as a terrific channel for boosting their online presence,... [...]