HubSpot has published a new podcast episode ‘Using Owned Content To Drive Demand’. Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, talks about the importance of planning, content marketing, and demand generation for content. Owned media is a great way to get in front of your prospects. Rather than an immediate sales pitch, continue to provide value and let them decide when they’re ready to take the next step. Today, Kyle talks about using owned content to drive demand. Using Owned Content To Drive Demand HubSpot  [...]

The Internet has presented several opportunities to people with the right skills. But how should you proceed to work online only to make your living? Copyblogger contributor Sonia Simone has published an article highlighting nine truths about making a living online. She says, “These nine truths double as online business best practices that all types of successful entrepreneurs value. 1. Don’t take shortcuts, they take too long Trying to figure out a workaround to doing the work is harder than just doing the damned work. The “gurus” who try to sell you oversimplified tricks and gimmicks... [...]

Paid search advertising is a proven digital marketing tactic for businesses. It helps drive more traffic to your site from the search engines and helps ensure that this traffic is relevant. Search Engine Land contributor Melissa Liu has published an article sharing four ways to boost your paid search performance. She says, “PPC practitioners know the standard types of optimizations. Still, as the industry plunges into automation, developing new optimization levers is becoming increasingly difficult. Want to make your clients happy? Here are four ways you can boost your paid search performance. 1.... [...]

Link building is an important task that leads to better SEO performance and more visitors. By knowing what to do and what to avoid, you can achieve better results. Search Engine Journal’s Heather Campbell has published an article highlighting the top four link-building mistakes to avoid in 2022. She says, “Time and again, companies of all sizes face the same link-building issues. They consistently dedicate time, energy, and resources. They follow the same processes, yet they get the same lackluster results. So what are they doing wrong? Here are the most common link building mistakes: Not... [...]

Shopify SEO is a set of  SEO adjustments that are unique to the Shopify platform. MOZ has published its updated guide called ‘Shopify SEO: The Guide to Optimizing Shopify’. Christopher Long says, “Some of the most common Shopify SEO recommendations are: Remove duplicate URLs from internal linking architecture In terms of SEO, duplicate content is the highest priority issue we’ve seen created by Shopify. Duplicate content occurs when either duplicate or similar content exists on two separate URLs. This creates issues for search engines as they might not be able to determine... [...]

Neil Patel has published a new video ‘7 Social Media Content Ideas That’ll Attract Likes, Organic Reach, and Engagement’ to help you achieve more from your social media marketing efforts. He says, “Struggling to get likes? Well, you’re not alone. Luckily for you, there’s a solution for that. Actually seven solutions, oh, one too many fingers, seven solutions. Today I’m going to break down seven social media content ideas that will attract likes, organic reach and engagement.” Neil Patel’s Blog  [...]

SEO remains one of the most important elements for your business growth. With a strong SEO strategy, you can achieve your business goals. Search Engine Journal contributor Kristi Hines has published an article highlighting six expert tips for small business SEO strategy in 2022. She says, “From business networking to sharing customer stories, here are the top tips for small businesses that want to improve their search rankings. 1. Tap Emerging Search Trends Jeff Riddall, Senior Product Manager at OneLocal, advises all businesses to focus on optimization around topical groups of intent-based... [...]

The Social Media Examiner team has announced the ‘Crypto Business Podcast with Michael Stelzner’. The SME team says, “The Crypto Business podcast is a weekly show—hosted by our founder Michael Stelzner—that explores the new frontier of Web 3.0 in easy-to-understand terms. Each week, Michael demystifies the business side of NFTs, social tokens, and decentralized autonomous organizations (DAOs) by interviewing leading experts. Designed for marketers, creators, and entrepreneurs, you will learn how Web 3.0 can help you grow your business in a way you never thought possible—without... [...]

Econsultancy contributors Ben Davis & Nikki Gilliland have published two articles featuring expert predictions about Ecommerce in 2022 and social media marketing in 2022. Talking about Ecommerce in 2022, Davis says, “Whilst the rest of 2021 might not have seen ecommerce adoption hit the heights of January of that year (nearly 38% of total retail sales in the UK), comparisons to 2019 still show how things have changed. Holiday shopping now looks to be roughly 30%+ online, compared to c. 21% pre-pandemic. So, looking in the crystal ball for 2022, from personalisation to sustainability,... [...]

Sales is an excellent and challenging career. Salespeople have the potential to earn a high salary and often have a clear career path within their organizations. HubSpot contributor Leslie Ye has shared seven reasons why sales is still a great career. She says, “Here are a few reasons sales is a great career: High Pay: Unless your employer places a cap on commissions, the sky is literally the limit. You can bring in well over $100K/year in the right sales role. Clear Career Path: As an entry-level salesperson, you’ll be able to move into management roles or shift laterally into business... [...]