The value of a visitor to your website may be large if they become a regular, loyal follower. If they value your content, they may return many times and buy multiple items. That’s why one of the most important Key Performance Indicators (“KPIs”) for a marketer is “the lifetime value of a customer”. Maximizing that lifetime value should be your goal, and in most cases, it’s more important than the value of their first purchase. If they only visit once, the value of that first purchase is the lifetime value. Customer retention is the necessary precondition for... [...]

Pinterest is used (and in many cases, loved) by all kinds of people. Its content is so varied and there is so much of it that millions of people regularly visit it to discover the information in their areas of interest. Recipes, car repair, travel, music, and a host of other topics are regularly updated on Pinterest. In addition, Pinterest is highly visual and attractive to look at. It becomes “addictive” for users. The result is that it has a population that savvy marketers can successfully present their goods and services to, with a likelihood of finding interested prospects who... [...]

Local video marketing can help you establish your online and local presence. According to a Google study, 70% of viewers buy from a brand after seeing their video content on YouTube. Search Engine Journal contributor Jason Hennessey has published an article highlighting  four ways to win with video. He says, “Here are a few ways to make video work for your local business. 1. Drive Traffic With Educational Videos Many small businesses struggle to drive organic website traffic due to having limited resources and reach. Your local business can potentially drive more visitors through SEO with... [...]

Certificates from reputed schools add value to your knowledge. But when it comes to digital marketing, do you really need a certificate? Watch Neil Patel’s latest video ‘Is Having a Digital Marketing Certification Really Important?’ to get the answer. He says, “Is having a digital marketing certification really important? Should you abandon the idea of ​​getting a digital marketing certification? Should you spend hundreds or thousands of dollars to get a certification so you can enter the market? Can you even learn digital marketing through courses? That’s a lot... [...]

Wikipedia is an open encyclopedia where anyone can suggest or contribute pages, articles, and knowledge about just about anything. By creating a Wikipedia page about your business or product, you can improve the chances of getting more traffic from Google. Content Marketing Institute contributor Ann Gynn has published an article on developing and creating a Wikipedia page that sails through the approval process. She says, “Though you should visit Wikipedia’s help pages for more detailed information, Dianna shares this outline to provide a brief and helpful step-by-step version to create... [...]

SEO is the backbone of any web-based business. It helps businesses reach out to the most relevant audience online. Content Marketing Institute contributor Muke Murray has published an article sharing eleven useful SEO tips to revive website rankings and traffic. He says, “All these tips should fall within any SEO framework. 1. Don’t spend too much time fixing what you can’t If organic traffic slips a great deal, don’t fret over the problematic website page. Maybe it once had 25 keyword phrases in the top 10 on Google. Now it has 15. You probably have a decent page title, header, and... [...]

Search Engine Journal’s Loren Baker has published the latest Search Engine Journal Show podcast ‘Mastering SEO Within Google’s SERPs’ featuring Dr. Pete Meyers. He says, “Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google’s search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. If you want to rank higher in Google search results, this... [...]

Ahrefs contributor Michal Pecánek has published a step-by-step guide ‘How to Plan & Run an SEO Campaign’ to help you run successful SEO campaigns. He says, “We’ve run many SEO campaigns, including some unique ones. You’ll learn to navigate the process from start to finish with many examples along the way. These are the steps we’ll go through: 1. Discover and prioritize your SEO opportunities The first rule of planning SEO campaigns is simple. Don’t start if you lack information and data to back up your decisions. You can come up with countless SEO campaign ideas.... [...]

A well-crafted ad copy helps you improve your conversion rate by persuading your prospects to take an action. HubSpot has published a new video ‘3 Affordable AI Marketing Tools To Create Dynamic Ad Copy’ to help you integrate AI tools for creating a strong ad copy. The HubSpot team says, “Do you want to create text for your marketing ads without wasting time? The good news is there is now a lot of AI marketing copywriting tools that can help you use artificial intelligence to generate text. Watch this video and find out how these three affordable AI tools work so you can start... [...]

A LinkedIn newsletter is a set of regularly published articles on LinkedIn, typically about a specific topic. LinkedIn makes it easy to invite all your connections or followers to subscribe when you create a newsletter. Content Marketing Institute contributor Anny Gynn has shared four tips to help you strengthen your marketing with LinkedIn newsletters. She says, “I turned to brands and agencies who use the LinkedIn newsletter, one of the people who worked on the newsletter feature, and LinkedIn’s published guidance. Connect through conversations and ideas The LinkedIn newsletter capability... [...]