Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. HubSpot contributor Katrina Kirsch has shared 74 social commerce stats that marketers should know in 2021. She says, “Whether you’re looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your... [...]

By creating a strong social media marketing strategy, you can grow your online sales. Especially the networks like Instagram offer you an opportunity to present your products in a unique way. HubSpot has published a new video ‘How To Sell Products On Instagram in 2022’ to help you grow your product sales using Instagram. The HubSpot team says, “So you have a business and are wondering How to sell on Instagram. You’re in luck because in this video we’re walking you through the steps to take to set you up for success! Selling on Instagram has never been easier and no matter... [...]

By finding the right influencers in your niche, you can grow your online reach and make the most of your marketing investments. Watch HubSpot’s new video to discover some useful strategies to find the best Instagram influencers for your brand. The HubSpot team says, “The power of Instagram Influencers on business is undeniable. They can help you reach a huge audience, increase awareness, and even generate more revenue for your brand. But how do you find Instagram Influencers? In this video, I’ll show you the tools you should use to find an Influencer and what to do once you make... [...]

Social media platforms enable businesses to grow their reach. With effective social media marketing campaigns, you can grow your sales online. Jeff Bullas has published a new podcast episode ‘LinkedIn Selling: How to Grow Your Business with Social Media’ featuring Alex Pirouz. Watch the podcast here. Jeff Bullas’ Blog  [...]

Social Media Examiner has published a new video ‘Instagram Algorithm Decoded: Facts and Myths’ explaining Instagram algorithms. The SME team says, “Want more eyes on your Instagram content. Wondering how Instagram prioritizes different types of content? In this video, expert Natasha Samuel explains what you need to know about the Instagram algorithms—yes, there are more than one! Discover the four different types of algorithms that Instagram uses to determine who sees what content. Learn three factors that the Instagram algorithms use to rank your content and how each one impacts... [...]

A Marketing Funnel is a series of marketing offers, connected together so that there is one “gateway” product, perhaps free, that is offered to a wide array of people in order to get as many as possible into the funnel. Those who take that offer are then offered a second product. Those who invest in the second product may be offered a third, and there may be other offers after that. The word “funnel” is used because the number of people accepting each successive product becomes smaller and smaller, just as the neck of a funnel does. Simulatri makes creating sophisticated... [...]

Simulatri is fresh software from Architech Labs that’s perfect for online mearketers looking to improive their results. It lets you map out, pre-optimize, and simulate all kinds of sales funnels before you build them. Saving you time, expense, and removing the guesswork before you press click to instantly build the funnel for you. In today’s online environment, this is critical. We’re no longer in Kansas, Toto. Remember when funnels were simple? You’d send traffic to an opt-in page; they sign up. You’d send an email and make a sale. Or someone would click on a banner and go... [...]

Salesforce has published the ‘7th Annual State of Marketing Report’. This report highlights five major trends and insights from 8,200+ marketers. The Salesforce team says, “What’s on the minds of today’s leading marketers this year and beyond? Find out in our 7th State of Marketing report, where you’ll learn why: 66% of marketers expect revenue growth this year and beyond. 90% of marketers say 2020 upped digital engagement. 75% of marketers now work and collaborate from anywhere. Marketers expect a 40% increase in data sources by next year. 70% of CMOs are redefining... [...]

Facebook has launched the ‘Facebook Marketing Analytics Professional Certificate’ course on Coursera. The course announcement says: “Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 4 months or less. No degree or prior experience required.” The Coursera team says, “By taking this course, you will learn to… Collect, sort, evaluate, and visualize marketing data Summarize and analyze data using marketing analytics methods Design experiments and test hypotheses... [...]

Instagram is a fascinating and ever-changing social media platform. In the last five years, it has changed from being a photo-sharing app to a visual marketing powerhouse. With 600 million active users and counting, Instagram has become a staple social media channel for marketers around the world. The visual nature of the platform allows customers to “get a feel” for products before they buy them. Check out these tips for your next Instagram marketing campaign. 1) Post at Optimal Times Instagram audiences are more engaged during certain hours of the day. According to HootSuite, engagement... [...]