Image Source: Pixabay Our growing attachment to technology and daily use of the internet continues to influence almost every part of the way a business is run. Marketing, specifically, has evolved tremendously. For example, relying solely on word-of-mouth marketing to boost brand awareness and keep customers rolling in is a thing of the past. And so is a strategy that consists exclusively of traditional marketing. Digital marketing is becoming one of (if not the most) popular methods of marketing for businesses and non-profit organizations. Marketers are leveraging the fact that most people engage... [...]

SEO is one of the most important processes to grow your business. When it comes to WordPress, it has several features and plugins that help you improve your SEO performance. Yoast contributor Phil Nottingham has shared some useful tips to help you optimize your WordPress video gallery for SEO. He says, “There are two really essential requirements for a search-friendly video gallery. The videos have to be a) readable by bots, and b) indexable. In practice, this means the videos need to load in such a way that a robot can see them without actually clicking the “play” button, and that... [...]

Content Marketing Institute has published a new episode of the Marketing Makers podcast titled ‘Three Data Types of Personalization’. In this second segment of Marketing Makers, Robert Rose explains the three kinds of data that form the foundation of content personalization. Content Marketing Institute  [...]

John Thornhill releases Easy Page Buildr October 5, 2021. Ths new software builds whole websites in minutes. It’s the most powerful page builder you have ever seen. With Easy Page Builder you can create a complete funnel very easily, such as: • Sales Pages • Affiliate Pages • OTO Pages • Squeeze Pages • Webinar Pages And a whole lot more. This really could not get any simpler, if you can point a mouse, click and type, then you’ve already mastered Easy Page Buildr. Take a look at the specifics of what it offers: A Fast ‘Dynamic Editing System’ Editing your... [...]

The anchor text is visible, clickable text in an HTML hyperlink. Anchor text is useful for providing context to users. Search Engine Journal contributor Matt Southern has published an article highlighting the importance of anchor text as a Google ranking factor. He says, “Here are the claims about anchor text as a ranking factor, followed by the evidence which either supports or debunks those claims. The Claim: Anchor Text as a Ranking Factor Anchor text is believed to be a ranking factor in the sense that it helps search engines associate URLs with particular keywords or key phrases. The... [...]

By discovering the ongoing social media trends, you can plan your marketing campaigns that generate more and more leads. Social Media Examiner has published a new report called ‘Social Media Marketing Industry Report’ to help you improve your social media marketing performance. The SME team says, “Wondering how fellow marketers are using social media? Want to know what marketers plan to do with their organic social activities, video marketing, and social ads over the next year? In our 13th annual social media study, you’ll find the answers. It reveals insights... [...]

E-commerce SEO is the process of making your online store more visible in the search engine results pages. It involves optimizing your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. Neil Patel has published a new video highlighting four e-commerce SEO techniques for beginners. He says, “Do you want to learn how to drive a thousand E-commerce sales from SEO without being a SEO expert? Well, today I’m going to teach you how. Today I’m going to break down four E-commerce SEO techniques for beginners.” Neil... [...]

These days, data security is more important than ever. As technology evolves and more people work from home, hackers are developing new tricks to steal our data. Though every business needs to understand these threats, the marketing industry is one of the most vulnerable. Marketing is all about data. It’s about finding out what makes a customer tick, how to reach them, and when. Though most people aren’t afraid to share their data, they may not be aware of what can happen if that information is stolen. With that said, marketers need to be aware of the risks and be proactive in avoiding... [...]

Effective communication plays an important role in any task. Marketing is something that is very much dependent on strong interpersonal communication. The MarTech and Grammarly team have published a useful article on the importance of communication in marketing. They say, “The marketing function has undergone monumental shifts in the past year, leaving leaders grappling with an array of challenges that make it difficult to focus on long-term growth. This is why Gartner found nearly three-fourths (73%) of CMOs planned to fall back on low-risk, low-return strategies this year rather than... [...]

MOZ has published a new WhiteboardFriday video titled ‘Crawl Budget’ featuring Tom Capper. The MOZ team says, “In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about.” MOZ  [...]