Video marketing is forecasted to hit $100 billion by 2023, and with Agency Studio,you can get a slice of that opportunity with your own video marketing agency. And as a result of the marketing tools built into this software, you can build your agency without cold calling or even cold emailing. With Agency Studio, it is as simple as 4 steps: Step 1 – Create or Customize any service that you want to sell Step 2 – Add embed code / widget to any website or use the Done-For-You website Step 3 – Get business clients automatically even with no sales skills Step 4 – Fulfill the... [...]

From June 2021, Google is going to start considering “Page Experience” as part of Search ranking, as measured by a set of metrics called Core Web Vitals. The Core Web Vitals are a set of three metrics designed to measure the “core” experience of whether a website feels fast or slow to the users, and so gives a good experience. Smashing Magazine’s Barry Pollard has published an in-depth guide mo measuring core web vitals. He says, “Web pages will need to be within the green measurements for all three Core Web Vitals to benefit from any ranking boost. 1. LARGEST CONTENTFUL... [...]

Human Synthesys Studio is cloud-based SaaS video creation software that voices your videos using what they call “Humatars”. It uses images of real humans, real human voices, and text-to-speech software to create high-quality real spokespeople that say whatever you type. They add inflection and emphasis to what they say so it sounds natural, not computer-generated. This is the creation of a team led by Todd Gross, who have designed sophisticated AI to move the lips of your “human avatars”, (also known as “humatars”) so that they match the words being said. These humatars... [...]

The cost per click (CPC) is an important budget allocation metric that helps you understand how effectively your Pay-Per-Click (PPC) campaign is doing. CPC can be used to measure the ROI of advertising campaigns as well as to measure performance changes in terms of sales or revenue generated. SEO HandBooks has created a cost per click (CPC) calculator. The SEO HandBooks team says, “Use this free tool to calculate CPC (cost-per-click) of your ad campaigns. → Enter the total cost of your clicks → Then the clicks you received from your campaign. → Finally, use the CPC to further improve... [...]

Perficient has published a new video ‘Google’s Broad Core Algorithm Updates Relate to User Intent: Here’s Why’ featuring Eric Enge and Duane Forrester, VP of Industry Insights at Yext. Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer. In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between Google’s broad core algorithm updates and user intent,... [...]

Search Engine Journal has published a new podcast episode ‘Lead Generation Ads: A How-To (& Why)’ to help you improve the performance of your lead generation ads. The SEJ team says, “On this special Marketing O’Talk podcast, part of the Search Engine Journal Network, host Greg Finn was joined by an all-star cast to discuss lead gen forms, their function within a marketing strategy, tips and tricks, and more! Michelle Morgan, Director of client services at Clix Marketing, co-founder of Paid Media Pros Joe Martinez, PPC Legend, notable marketing writer and speaker, co-founder... [...]

Rank tracking is the process of monitoring how your website performs in search engines for specific keywords. It helps you keep your SEO campaign on track and find room for improvement. seoClarity contributor Ben Bunting has shared three benefits of rank tracking. He says, “Daily keyword ranking data in SEO is a near-requirement if you want to stay up-to-speed on insights and strategize accordingly. Google isn’t going to slow down, so if you don’t have the right resources you’re going to fall behind. The Benefits of Daily Ranking Data #1. Up-to-Date Reporting Daily data allows you to... [...]

WordPress.com is a hosting service for new bloggers and those that prefer a more hands-off approach. WordPress.org allows you to host a website yourself and comes with a variety of attractive features—it’s suitable for businesses and bloggers who want a bit more control. Quick Sprout’s Lars Lofgren has published a guide called ‘WordPress.com Vs. WordPress.org’. He says, “Our guide will fully explore the differences between the two, allowing you to make an informed decision. WordPress.com Pros and Cons Here are the key pros and cons of WordPress.com: Pros Web hosting... [...]

Email marketing is one of the most successful marketing techniques. By learning about your subscribers, you can create highly relevant campaigns that bring more revenue. HubSpot contributor Rebecca Riserbato has shared seven useful strategies to help you know your email subscribers. He says, “In this post, let’s review the top strategies you can use to get to know your email subscribers according to research. 1. Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. Find out what emails perform best. Is there a pattern? What topics is... [...]

Keywords are your short phrases used in search engines that help people find your content. Meta descriptions are HTML meta tags that inform search engines about your post and page content. Quick Sprout contributor Lars Lofgren has published a new guide ‘How to Add Keywords and Meta Descriptions in WordPress’ to help you make the most from your WordPress publishing. He says, “This guide will help you understand how you can add keywords and meta descriptions in WordPress to make your website more enticing and click-worthy. Ready? Let’s begin. What to Expect When Adding Keywords... [...]