Social media platforms play a pivotal role in discovering what people want and how they wish to be treated. Sprout Social’s Brent Barnhart has published some useful tips on using social listening to improve your marketing messaging. He says, “In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Why brands should regularly refresh their marketing messaging Chances are you probably feel confident about what your customers want to hear from you. That said, how you “feel” doesn’t tell the whole... [...]

The images on your website can help you to drive more organic search traffic. Image SEO is as important as optimizing your website text. Bruce Clay has published a comprehensive article on improving Google image search ranking. He says, “If you can optimize it, you should. And images are no exception. The images on your website represent another way to drive organic search traffic. Image SEO can be just as important as optimizing your webpage text. That’s because visual search is booming. Just look at the growth of image-centered platforms like Pinterest and Instagram. Especially on mobile... [...]

Matt Garrett says it’s better to be persistent than talented. That’s the philosophy behind Marketing and Affiliate Training 1. You don’t have to be talented to build your online business. Just persistently follow the training. There’s nothing particularly special about Matt Garrett or Alex, his partner. They freely admit they are not especially talented. They’re just ordinary folk who have been online, consistently, for 20 years, and in the process, they discovered quite a bit. In that time online, they have learned how to make a healthy, consistent living online... [...]

A well-planned copy can help you to create content that engages the target audience and brings out the desired output. Brian Clark has shared four copywriting techniques for engaging podcasts and audio presentations. He says, “Let’s look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text. Structuring your audio presentation Structure is just as important in compelling audio copywriting as it is in an article or other written content. The quickest way to lose a listener is to fail to achieve a coherent... [...]

Growing your online business is all about maximizing lead generation. Considering that the average conversion rates (visitors converted to leads) for online retailers dropped from 3.44% in 2018 to 2.57% in 2019, lead generation is more challenging than you might think. Financial woes might hamper efforts even more. With an average startup capital of $10,000 and finances reeling from COVID-19, that marketing budget is already stretched. It’s at times like these that using your business’s greatest asset becomes essential, but how do you do that? In this post, we’ll look at retargeting and... [...]

Quick Sprout’s Lars Lofgren has published a list of best membership management software. He says, “If you run a club, a gym, or any other membership-based entity, then you’ll need membership management software. Without it, you’ll struggle to manage your members, key events, content, and finances. Luckily, there’s plenty of excellent software out there. There’s a significant amount this type of software can do, too, including database management, email marketing, and event planning. I’ve put together a list of the best membership management software to give you one less thing... [...]

Ahrefs has published a new video ‘New Top Pages Report (And How To Use It)’ featuring Rebekah Bek. The Ahrefs team says, “In this video, we’re introducing our new and improved Top pages report”. Watch the video. Ahrefs  [...]

To create a successful digital marketing campaign, you need to emphasize the metrics known as key performance indicators (KPIs). PPC Hero contributor Alyssa Anderson has published an article highlighting eight important Digital Marketing KPIs. Anderson says, “Your business should be tracking the following eight digital marketing KPIs: 1. Inbound Link Building The first step in achieving your digital marketing goals is to bring potential customers to your site to indicate their interest in your products and take appropriate actions. Through inbound link building, you can increase the number... [...]

Social Media Examiner has published a new video ‘How to Script Videos for Social Media in 5 Steps’ featuring Matt Johnston. The SME team says, “Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? Social video expert Matt Johnston shares a five-step system for using text overlays to optimize your video for views and engagement in the Facebook or Instagram feed. You’ll discover how to use easy to read copy to enhance video and draw viewers to watch to completion. You’ll also learn where to place... [...]

Clubhouse is an invitation-only audio-chat social networking app launched in 2020 by software developers Alpha Exploration Co. As of December 2020. Social Media Examiner has published an article about the Clubhouse App for Business and how marketers can use it. Michael Stelzner says, “Clubhouse delivers a social experience very similar to an audio-only virtual event on a massive scale. There are currently approximately 1 million users on Clubhouse, and at any given time, there are a few thousand rooms where people from around the world are holding conversations about different industries,... [...]