Apple’s Siri, Google Assistant, Amazon’s Alexa, and Microsoft, Cortana are the technologies that have changed the way people search for information. With the widespread adoption of voice search, businesses are finding greater opportunities to reach more prospects and customers. Tech Guide has published an in-depth article on voice search technology. The Tech Guide team says, “Basically, voice search means creating a query by speaking into a ‘voice assistant’ equipped device and getting results. It is just like using a search engine. The only difference is that you have to speak out... [...]

Quick Sprout’s Lars Lofgren has published an article highlighting the hidden costs of website hosting. He says, “Before you jump into building a website, then, you’ll want to understand the costs behind web hosting. Like anything else, the costs associated with hosting your website can influence some of your decisions. Here’s what to know about the hidden costs of web hosting: Understanding the total cost Types of web hosting Website traffic Security Servers Operational costs Renewal and setup fees Understanding the Price of Web Hosting There isn’t just a single one-size-fits-all... [...]

With mobile-first indexing, Google is shifting how the content of your desktop and mobile version of sites is indexed. Ahrefs’ Patrick Stox has published an in-depth article on mobile-first indexing. He says, “According to the most recent information we have from Google in March 2020, 70% of sites have already switched to mobile-first indexing. You can check if you’re in that 70% with Google Search Console. Just go to “Settings” where they identify the crawler in the “About” section and tell you if and when your website switched to mobile indexing. If you’re still on... [...]

Online marketing trainer Alessandro Zamboni, whom we have mentioned in these pages several times, is offering a package of 17 products he released in 2020 at a 95% discount, his Christmas Deals 2020 special, today though New Year’s weekend. These products offer you 17 ways to build an online business. Don’t try them all at once. Read them; prioritize them based on your interests and skills; pick just the top one to start. After that one is running smoothly, you may want to go to your second priority. Here are the 17 products; each can be a winner for you: ► Ads Empire ► Affiliate... [...]

Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers are often not using these and other online channels appropriately. Online ads perform two distinct tasks that need two different decision-making processes, but many marketing departments only use one. The first task is the one that marketers are... [...]

Portent contributor Timothy Johnson has shared a step-by-step guide to help you set right budget for your PPC campaigns. He says, “Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketing in general, the short answer may be: Define your SMART business goals for PPC Evaluate past performance using a simple framework like our Click-Worth Calculator Determine your profitability requirements Go! But let’s take a deeper look at what that means, and review some of the fundamentals that should be informing the “right” budget for... [...]

Facebook has launched ‘Facebook Shops’, a free tool that allows business page admins to create a Facebook or Instagram-based mobile-optimized online store that highlights products or collections of items. HubSpot contributor Pamela Bump has published a comprehensive article on Facebook Shops and how to businesses can use it. She says, “below is a quick step-by-step guide for setting up your first Facebook Shop. How to Use Facebook Shops 1. Make sure you’ve fulfilled all the Facebook Shops requirements. Although creating a Facebook Shop is free for all businesses, Facebook... [...]

So, you’ve created a great content asset? Good for you. But can you guarantee that it will be successful? Can you define “success” in terms of content? Not sure? You’re not alone. Most content creators and marketers have jumped on the content marketing bandwagon without proper preparation. They are not familiar with the start-to-finish process, proper tools, or best practices. The lack of preparation impacts their content’s performance and their overall marketing ROI. Five Basic Steps of Content marketing To avoid these pitfalls, you need to follow a proper content marketing process.... [...]

Google Marketing Platform has published a new guide ‘Meeting the data challenge with Google Marketing Platform and Google Cloud’. The GMP team says, “The consumer journey is becoming increasingly complicated. People are changing the way they purchase goods and services compared to just a year ago. The technology that marketers are using to keep up with changing consumer behavior is getting more complicated as well. Google Marketing Platform brings together advertising and analytics, but as more new tools emerge to help marketers measure their users’ journeys, even advanced practitioners... [...]

Search Engine Journal contributor Danny Goodwin has published an article highlighting 10 important 2021 SEO trends. He says, “What’s 2021 going to be like for SEO professionals? Check out 10 important trends you need to know from 42 top experts in the field. Trend #1: Focus on User + Search Intent In 2021, it’s time to focus user and search intent. For real. While this is hardly a new trend or concept, every year it’s important to refocus because searcher intent and behavior is changing all the time. Especially after the year that was 2020 when so much rapidly changed. “At the... [...]