Quality content creates the base for your SEO strategy. By continuously producing quality content your audience is waiting for, you can continue to grow your online reach. Copyblogger’s Sonia Simone has shared nine tips to help you create content that improve your SEO performance. Simone says, “Here are nine sensible SEO recommendations that also work to make your site experience better for the human beings who read your content, listen to your podcasts, watch your videos, and actually pay for your products and services. 1. Answer actual audience questions Want lots and lots of people... [...]

Sitelinks are links to other pages that appear under Google search results. Searchers use sitelinks to find relevant information from the search results. Ahrefs contributor Patrick Stox has shared an article on sitelinks and how to edit them. Stox says, “Sitelinks are one of the most common search features. They appear in 1.8% of SERPs in Ahrefs’ US database. Nearly every branded term has sitelinks and they also appear on many other queries like informational queries. In fact, nearly 67% of all organic keywords for Wikipedia.org contain sitelinks. Let’s dive deeper into some common... [...]

Domain authority is a measure of the power of a domain name. It is one of search engine ranking factors. Domain authority matters a lot when it comes to achieving higher SEO rankings. Jeff Bullas has shared a 13-step process to help you grow your domain authority.   Domain authority refers to a score that indicates the authority of your website and predicts how well the site will rank on search engine result pages. The score ranges from 1 to 100, and a higher score implies a greater ability to rank. – Jeff Bullas Bullas says, “It is much tougher to grow your domain... [...]

To grow you business, you need social media. By growing your social media following, you can continue to enhance your sales. Topseos has shared eleven ways to grow your social media clicks and conversions. The Topseos team says, “Here are some essential tips you need to convert your followers to customers. Create Custom-Formatted Tweets Apparently, your tweets will amount to just a tiny and insignificant piece among the myriad of tweets on twitter. So, how do you make your tweets stand out among others? You embellish it. Use unique fonts and colors, add rich text formatting, and use emoji.... [...]

Digital Marketing Depot has published a new report ‘The impact of COVID-19 on marketing and SEO’ based on survey of marketers. This report presents the findings on what marketers anticipate post COVID-19 pandemic. The DMD team says, “CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In this revealing survey of hundreds of executives and senior marketers, trends emerge: 65% of marketers anticipate a decrease to their annual marketing budget 86%... [...]

Search Engine Journal’s Christine Zirnheld has published a new podcast episode ‘Facebook Algorithm to Favor Original Reporting’ highlighting how Facebook is going to treat original reporting on its network. Zirnheld says, “This week on Marketing O’Clock, the team covers Facebook’s newsworthy algorithm change, free Google Shopping listings in the main search results, and more. This week, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover all the digital marketing headlines before you log off for the holiday weekend. Facebook will prioritize original... [...]

Jeff Bullas has published a new podcast episode ‘Building and Selling an 8 Figure Amazon Store’ featuring Coran Woodmass. Listen to this podcast and learn: What products are selling well during the pandemic. Why building a brand on Amazon is vital to eCommerce success. Why testing your online business on Amazon is a great idea. What product categories you shouldn’t launch on Amazon. How to build the business around a hero product and then add a suite of products. What the capital value ceiling for an Amazon store is. Why knowing your target market works well. The Insider Secrets... [...]

eMarketer has published an online quick on ‘State of Marketing Knowledge’. You can take this survey and get eMarketer’s complimentary report. The eMarketer team says, “Marketers have always been at the forefront of change. A few months ago, the focus was on trying to innovate and stay ahead in a new decade where every industry, region and customer experience is being disrupted. Technologies such as AI, along with increased customer expectations, presented both incredible opportunities and hefty challenges. And now marketers face even bigger changes that are forcing them... [...]

Ahrefs’ Joshua Hardwick has published a comprehensive article on increasing your website authority (domain rating). Domain Rating is a proprietary Ahrefs’ metric that shows the strength of a target website’s total backlink profile. Hardwick says, “Here’s how to indirectly increase your website (domain) authority in a ‘meaningful’ way: Create content that people want to link to Pitch relevant and authoritative websites Use internal linking to improve the ‘authority’ of important pages 1. Create content that people want to link to That means something with these... [...]

MOZ has published a new Whiteboard Friday video ‘How to Get Backlinks in 2020’ featuring Britney Muller. In this video, Muller shares some useful strategies to secure backlinks in 2020 and  grow your SEO performance. The MOZ team says, “Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!)”. How to Get Backlinks... [...]