If you are finding it difficult to connect with customers and prospects in the current state of the world, here is a useful webinar coming up on July 21. MarketingProfs is hosting this webinar ‘Content After the Apocalypse’ on Tuesday, July 21, 2020 at 2.00 pm PT. The MarketingProfs team says, “Now is the time to build (or rebuild) your connection with each of your audiences, and tell a shared story of moving forward together. Join us to hear business advisor and New York Times best-selling author Chris Brogan’s advice on content creation and marketing tactics to get you through... [...]

MOZ has announced the launch of ‘Moz API for Google Sheets’. With this add-on, users can gather Moz URL metrics without using code directly in a Google Sheet. David Sottimano says, “In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. So, I built this free Google Sheets add-on, and now you can pull link metrics for those URLs in seconds, no coding required. Here are a few use cases for the Moz API for Sheets add-on: Get Moz Spam Score in metric to assist toxic... [...]

Customer testimonials turn out to be a great asset for your business. They can help you to inform your visitors about your existing customers and their feedback. The concept of testimonial link building is using a positive comment from customers that have used your service or product and featuring them on your website. Search Engine Watch contributor Rameez Ghayas Usmani has shared some useful tips to do testimonial link building. Usmani says, “Without beating around the bush, the whole process boils down to 5 crucial steps that anyone can follow. These are as follows:  1. Create a target... [...]

Content creation is a creative process. To make your content stand out, you need to see that it is helpful to your audience and adds some value to the existing knowledge. To help you make your content development process flawless, Content Marketing Institute’s An Gynn has shared 15 content development mistakes you should avoid. Gynn says, “Too often, when content marketers talk mistakes, they’re referring to typos, grammatical errors, and misspellings. That narrow focus on the granular could be their biggest gaffe. That’s what we discovered after asking ContentTECH Summit presenters for... [...]

Digital assets is an important task today. With right control over your resources, you can efficiently manage your business. Martech Today is hosting a webinar ‘How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies’ on Thursday, July 16, 2020 at 1.00 pm EDT. The Martech Today Today says, “Join Marc Katzin, the vice president of creative services at Coloredge as he looks at how the industry is evolving in managing media assets from an agency perspective along with Russ Barr, digital asset management director at Cloudinary, as he discusses current... [...]

Social Media Examiner has published a new podcast ‘Visual Design for Non-Designers’ featuring Michael Stelzner to help marketers learn how to venture into visual designing. The SME team says, “Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content? To explore visual design for non-designers, I interview Donna Moritz on the Social Media Marketing Podcast. Donna is a visual content strategist and founder of Socially Sorted. Her course is Visual Content Made Easy. Donna shares a number of tools and apps you can use... [...]

With the changing times and situation around the world, the ways in which marketing is done are also changing. Due to the COVID-19 pandemic, many more things are turning digital. Martech Today is hosting this webinar ‘The Role of Marketing in the All-Digital World’ on Tuesday, July 14, 2020 at 1.00 pm EDT. The Martech Today team says, “Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is... [...]

A well defined sales process helps you to take repeatable set of steps to move a prospect from an early-stage lead to a closed customer. With a strong sales process, you can consistently increase your online sales. HubSpot’s Cambria Davies has published ‘The Ultimate Guide to Creating a Sales Process’ to help you create your own sales process. Davies says, ” A sales methodology is the framework for how your sales process is to be carried out and how it will help your business grow. Here’s a diagram to help you visualize this: Think of your sales process as the... [...]

To grow you business online, you need to cultivate the skills that can help you to persuade prospects to become customers. With an ability to market and sell your products, you can give an edge to your business. Copyblogger is hosting a webinar ‘The Key to Selling or Marketing Anything’ featuring Sonia Simone on Wednesday, July 8, 2020 at 2.00 pm CT. Attend this webinar to learn: The super secret formula to selling The #1 cause you marketing fails Your 4 most important marketing tools (you already have them) The Godzilla technique for market research, authority building, and supercharging... [...]

Creating and securing new influencers who can promote your business is a great way to grow your business. Strong influencers can help you to drive more business revenue. PostBeyond is hosting a webinar ‘Employee Advocacy is Out, Employee Influencer Is In’ on Thursday, July 9, 2020 at 2.00 pm ET. The PostBeyond says, “In today’s digital world, your brand’s best influencers are your own employees. Employees are an extension of your brand identity and a powerful source for engagement and influence. While employee advocacy programs have emerged, the concept of employee influencers... [...]