A product roadmap is essential in marketing as it aligns the team on strategic goals and timelines, ensuring cohesive and targeted efforts. It also communicates the product vision to stakeholders, guiding marketing strategies and managing customer expectations. Digital Marketing Institute has published ’18-Month Product Roadmap Template 2025′, an Excel-based roadmap template to help plan your timelines. The DMI team says, “This roadmap template will help you: Plan each product’s lifecycle. Calculate the work effort involved across products. Gain visibility into upcoming... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Take your SEO off life support’. The SERP’s Up team says, “How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can get your SEO production back on track. Whether your SEO performance has flatlined or the site hasn’t been worked on for a good while we have tips and strategies to kick your SEO back into gear. Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence. Plus, this... [...]

Atul Pareek just launched Dream Site Pro, an AI-based tool for building WordPress websites. Whether you are building sites for your own use or as part of your marketing agency services, you can now build custom Pro-Level WordPress Sites quickly and easily. Start with the 200 ready-made WordPress templates, empowering you to use, rent, or sell, and keep all the profits. Theen customize the site to fit specific needs. With Dream Site Pro, you can launch your own website or start your WordPress Website Development Service Agency with just a click, charging normal fees (which are easily hundreds of... [...]

Podcast advertising and sponsorships offer brands a unique opportunity to reach engaged, niche audiences through personalized and trusted endorsements. These partnerships can drive high levels of listener trust and conversion, enhancing brand recognition and loyalty. HubSpot contributor Pamela Bump has published a detailed article on podcast advertising and sponsorships. She says, “I’ve found that podcasts are rarely the first marketing channel marketers think of, but they’re one of my favorites. Let’s go through my top reasons for using podcast advertising in my marketing strategy. Increased... [...]

A marketing calendar is a strategic tool that helps businesses plan and organize their marketing activities over a set period, typically a year. By outlining campaigns, promotions, and important dates, it ensures cohesive messaging, timely execution, and effective allocation of resources. HubSpot contributor Ramona Sukhraj has published an article featuring steps to create your marketing calendar. She says, “Depending on your team’s needs and workflows, you may also want to include details like the platform or channel, project description, assignees, deadlines, status, and resource links... [...]

VoiceClonerAI introduces a new era in voice technology. Unleash its power to discover a remarkable innovation that takes voice replication to a new level of accuracy and realism. This is not just a tool, but a game-changer, allowing you to generate speech so lifelike it mirrors human nuances and characteristics. Imagine the ability to create audio content featuring multiple speakers and tones. With VoiceClonerAI, the power to generate professional voiceovers, audiobooks, and other audio content is in our hands, and it’s transforming way we reach and engage with audiences. Consider the possibilities... [...]

LinkedIn is often seen as a venue for networking with others in your industry, building a web of connections that may, over time, advance your career. It certainly is that, but it can also be a tool for making immediate sales, not just by placing ads on the site, but also by the content of your posts. You can place a Call to Action in your posts, asking people to contact you, visit your website, etc. Yu may be able, as some others are, to operate the entire public face of your business on LinkedIn. If you are hesitant to be blatantly commercial in your LinkedIn content, you’re not alone.... [...]

Many of our readers use Gmail for their email, which prompts us to share this warning. A vulnerability has been found in Gmail that can let bad actors “spoof” famous companies even though those companies have “verified” email addresses, as shown by a checkmark (✔️, but blue) by their addresses. Microsoft has published a video explaining the situation in detail https://www.msn.com/en-us/video/news/watch-out-new-gmail-exploit-can-spoof-verified-companies/vi-BB1mE1nP  [...]

We all are pressed for time. We need more marketing automation so we can get more done in the time we have. But some tasks benefit more from automation than others. Choosing the right tasks to automate is important to get the most bang for your automation buck.” Kiran Shahid has a new article to address this choice when it comes to social media, in particular. In the beginning of her article, she makes the point, ” Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities... [...]

OpenAI and Google both introduced new AI advances in their respective artificial intelligence systems recently. OpenAI unveiled GPT-4o, an all-encompassing multi-modal application with enhanced voice and vision capabilities. Here’s how Open AI describes its update: GPT-4o (“o” for “omni”) is a step towards much more natural human-computer interaction—it accepts as input any combination of text, audio, image, and video and generates any combination of text, audio, and image outputs. It can respond to audio inputs in as little as 232 milliseconds, with an average of 320 milliseconds,... [...]