In the Age of AI, marketing thrives on data. AI crunches customer info to predict preferences, enabling laser-focused campaigns with personalized content. This human-AI teamwork unlocks a new level of customer engagement, fostering brand loyalty and driving conversions. Here is a TED video ‘What Will Happen to Marketing in the Age of AI?’ featuring Jessica Apotheker. The TED team says, “Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the... [...]

AI tools for designers boost efficiency by automating repetitive tasks and spark creativity by generating unexpected design ideas. Digital Marketing Institute contributor Tanla Jackson has published an article featuring six AI tools for creative designers. She says, “In an industry fueled by innovation, AI in digital marketing offers so many opportunities for professionals in all areas, and creative designers perhaps more than others. In this walkthrough* from the Digital Marketing Institute’s chief creative designer, Tania Jackson demonstrates six of her favorite AI tools that she... [...]

Without WP Defense, you may be leaving your website vulnerable to cyber-attacks any longer. With it, you can enjoy the confidence of knowing that your online presence is fully protected. Watch WP Defense In Action: WP Defense Demo. Here’s what makes WP Defense a game-changer: ✅Secure Your Website & Content From Hackers, Cyber-Attacks, Viruses & Much More. ✅Buit-In 360° Sqli Site Protection… ✅Guaranteed 100% Site Anonymity With Advanced Proxy Protection System. ✅Get Live Spam Alerts On Your Site With Iron-Clad Anti-Spam Protection Technology.` ✅Secure Your Sites From... [...]

Content Marketing Institute has published a new guide ‘Content Marketing Writing Secrets: Better, Stronger, Faster’. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts into polished content that keeps audiences hanging on your every word and asking for more. But you can improve. The systems, exercises, and tips in this guide – gathered from successful content marketing writers – will help you: Sharpen your storytelling Speed your writing process Strengthen... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘What to do about Google’s reddit habit?’. The SERP’s Up team says, “How should Google address the growing presence of Reddit on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back to discuss why Reddit is ranking at the top of so many SERPs and the problems it presents. They also survey the wider SEO community for solutions Google should implement to bring balance back to the SERP. Founder of Foundation Marketing, Ross Simmonds, joins the show to discuss the future of Reddit and how marketers can... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Is Google laying the smackdown on affiliate marketing?’. The SERP’s Up team says, “How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate... [...]

Website performance tools are essential for ensuring optimal user experience, pinpointing areas for improvement, and enhancing site speed and reliability. By monitoring metrics like load times and responsiveness, they enable businesses to maintain a competitive edge and maximize user engagement. Semrush contributor Sydney Go has published an article featuring 12 top website performance tools for site owners. She says, “Website performance tools can measure your site’s Core Web Vitals. Which are crucial user experience indicators that impact your SEO rankings. Core Web Vitals consist... [...]

AI optimizes sales and marketing efforts by analyzing data to predict consumer behavior, enabling businesses to tailor strategies with precision for maximum impact and efficiency. From lead generation to customer retention, AI-powered tools streamline processes and enhance engagement, driving growth and fostering lasting relationships. Forbes has published an article featuring 18 ways to integrate AI into sales and marketing. The Forbes team says, “Below, 18 Forbes Business Council members discuss the ways in which AI can be leveraged by sales and marketing teams to provide a better customer... [...]

STP analysis – Segmentation, Targeting, and Positioning – delineates the roadmap for effective marketing by identifying distinct consumer segments, pinpointing the most lucrative targets, and crafting compelling brand positions tailored to resonate with each group, ensuring precision and resonance in marketing efforts. Semrush has published ‘A Marketer’s Guide to STP Analysis’. Grace Brennan says, “Here’s everything you need to know about STP analysis and how to conduct it well. What Is The STP Marketing Model? The STP model stands for Segmentation, Targeting,... [...]

The USA Federal Government offers USA self-employed citizens a grant (in the form of a tax credit). $50 Billion Giveaway shows how and shows how you can earn a fee for helping others sign up. The US Congress passed legislation as a part of the plan for COVID economic recovery that provides several grants to various classes of people who were impacted by COVID. One of these groups is people who were self-employed in 2021 during the height of the pandemic. Most of our readers are self-employed so if you are in the US, you may quality for this tax credit. But there are millions of other self-employed... [...]