Google Search Central has published a new video ‘Let’s talk about UX and SEO’ explaining user experience an SEO. The GSC team says, “In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user experience of a site? From interstitials to site structure, our team of Search experts sit down and chat about the relationship between UX and SEO.”  [...]

Nielsen has released ‘The 2022 ROI Report’ revealing what drives returns, how to measure them and how to improve on the metrics you already have. The Nielsen team says, “Did you know that increasing awareness by 1% can increase future sales by 1%? Or that 50% of media campaigns are losing out on up to 50% of returns because they aren’t spending enough? We created The ROI Report to help marketers around the world understand what actually drives returns, how to measure them, and how to improve the metrics you already have. The report also tackles topics like: Which new channels... [...]

Neil Patel has published a new video ‘A Simple Marketing Tactic That Still Works’ sharing a useful marketing tactic. He says, “A simple marketing tactic that still works. I’ve been using a marketing tactic for 10 years now, and it still works today. It’s been responsible for me closing consulting deals that are anywhere from six figures to even over seven figures.” Neil Patel’s Blog  [...]

Designing a great PowerPoint requires a set of skills. Watch HubSpot’s latest video ‘How to Make & Design the Best PowerPoint Ever’ to help yourself. The HubSpot team says, “In this video, AJ goes over the best PowerPoint Presentation and design tips to stand out in front of the crowd. He dives deep into choosing the right template for your brand, how to make the presentation engaging throughout, and more! Comment down below if you have a secret PowerPoint hack!” HubSpot  [...]

HubSpot has published ‘Social Media Workbook’ a beginner’s guide to social media with practical exercises to put your learnings into action. The HubSpot team says, “By completing this workbook, you will: Develop a social media strategy based on your company’s buyer personas. Develop key performance indicators (KPI) for your social media strategy. Practice your new social media listening and monitoring processes. Build a social media content strategy that aligns with your business goals. Learn how to extend your social reach through user generated content and influencers.” Social... [...]

Neil Patel has published a new video ‘Your Blog Won’t Get Traffic Unless You do This’ revealing some useful traffic generation strategies. He says, “Your blog won’t get traffic unless you do this. Did you know there are over 1 billion blogs? Just for a moment, think about that. It means that there’s roughly one blog for every 7.5 people. Do we really need more content? At the. Do we really need more blogs? No, not really. And no matter what’re blogging about these days, it’s super competitive. Just think of it this way, there are over 1.2 billion results... [...]

Barry Schwartz has published a new video ‘Google NYC SEO Meetup 2022’. He says, “The folks at Google Search organized an SEO meetup at the Google NYC office on June 27, 2022. This features about 50 SEOs organized by Google’s Daniel Waisberg. Danny Sullivan from Google spoke, Glenn Gabe from G-Squared Interactive spoke and I Interviewed Lily Ray and Romain Damery from Amsive Digital.”  [...]

Website migration is a serious affair. In this process, you may face issues such as losing ranks on search engines or completely losing parts of your website. Semrush contributor Nikolai Boroda has published the Semrush website migration checklist. She says, “Migration implies serious changes. It’s a challenging process, and you need a really good reason to take it on (we think you have one since you’ve read this far). Some of the most common reasons to migrate a website include: Changing your site’s structure, navigation, or design: For when your old design needs a refresh. Or maybe... [...]

Programmatic advertising automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps. With programmatic, you can purchase and place ads, including targeted advertising content. Search Engine Journal has published ‘A Complete Guide To Mastering B2B Programmatic Advertising’. This guide covers the following: What Is Programmatic Advertising? How Does It Work? How Is Programmatic Advertising Different From Google Display? How Does Programmatic Benefit B2B Marketing? How To Get Started With Programmatic Ads How To Get Premium B2B Results... [...]

  VidEvolve is ​​the world’s only multi-purpose interactive video creator for all your video marketing needs. Now you can: • Engage Your Audience, • Warm-Up Leads • Make Sales All from right inside your videos. VidEvolve creates interactive videos that you can use anywhere (or sell to others) in just 3 easy steps: STEP 1: Pick A Trending Video. Pick any trending YouTube/Vimeo video or upload your own STEP 2: Make It Interactive. Add interactive elements using the built-in drag-n-drop editor STEP 3: 1-Click Embed Or Share. Embed Anywhere – website, blogs, social... [...]