Content optimization affects your ROI. Well-optimized content drives results such as visibility, traffic, conversions, and loyalty. Search Engine Land contributor Himani Kankaria has shared 17 content optimization mistakes that affect ROI. She says, “Now that SEOs have the budget for content optimization and know how to optimize content (even for featured snippets), let me showcase the mistakes that happen directly or indirectly when planning and implementing content optimization. I was able to find 17 of them. Let’s get straight to it. 1. Missing out on the audience research The biggest... [...]

You need a strong social media marketing strategy to reach the target audience and promote your business. Social Media Examiner contributor Anna Sonnenberg has published an article featuring a social media marketing checklist for 2022. She says, “In this article, you’ll get a multi-point social media marketing checklist for developing and executing a plan that works in 2022. #1: How to Plan a Social Media Strategy To get the value you expect from social media marketing, your business needs a strategy. What Is a Social Media Strategy? A social media strategy is the framework your team uses... [...]

The launch of AgencyScale is in full swing. If you have clients or customers you need to keep track of, this may be for you. AgencyScale is the first of its kind Agency Customer Relationship Management platform. It helps you build a growing service-based marketing agency that can become a long-term business based on solid business relationships. It helps you build a substantial service-based agency in any niche in just 3 simple steps: 1. It includes a powerful lead generator that lets you find clients 2. It includes a database system to manage all your clients, including collecting payments from... [...]

Web hosting platforms provide data storage that allows websites to run, so that site owners don’t need to manage it all themselves. It is important to weigh and choose the right web hosting service for your sites. Semrush has published a guide on finding the best web hosting services in 2022. The Semrush team says, “If you want to use a hosting service for your site, you have a few basic options: Shared hosting: a relatively budget-friendly option where multiple users share the same server system and resources Virtual private servers (VPS): a hosting service where users store their... [...]

Search Engine Land is hosting a webinar ‘Get a Jumpstart with Google Analytics 4’ on Thursday, June 16, 2022. The SEL team says, “Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now. Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4’s and UA’s interfaces. Join experts from iQuanti and learn... [...]

Contently has published a new report ‘What Buyers Want from Content Marketing’ highlighting how marketers can create content that satisfies their audience. The Contently team says, “In the past 10 years, many marketers have begun to think like publishers, creating a steady cadence of content to meet their audience’s needs and interests. However, what worked a decade ago no longer guarantees success. For that matter – what worked last year may not spark the same interest from your audience anymore. The competition is greater, and consumers’ content preferences are changing... [...]

As third-party cookie data comes to an end, marketing leaders must accept a future of consent-based advertising. Retail Dive has published a new e-book ‘How marketers are preparing for a cookie-less world’. The RD team says, “As the picture of a cookieless future comes into focus, the change is expected to pose massive ramifications for the advertising industry. With spending on data surging and brands increasingly experimenting with cookie alternatives, marketers are getting ahead of a ‘measurement blackout’. INCLUDED IN THIS TRENDLINE How prepared is the ad industry... [...]

Ahrefs has published a new video ‘The Blitz List: How to Start Link Building Campaigns Fast’  as a part of its Link Building Course. A blitz list is a “ready-to-send” outreach list of contacts based on a sample of your vetted link-building prospects. In this video, you’ll learn how to start and validate a link-building campaign fast using a “blitz list.” Ahrefs  [...]

Abandoned cart emails are sent to customers who have added products to their cart but failed to check out. Shopify contributor Michael Keenan has shared 16 amazing abandoned cart email examples to recover lost sales. He says, “Data from Statista reports the average shopping cart abandonment rate is 88.1% and varies by industry: Baby and child: 94.4% Luxury: 94.4% Airlines: 90.9% Fashion: 90.7% Cosmetics: 85.7% Retail: 84.5% Ecommerce websites both large and small can send cart abandonment emails to improve conversion rates and recover lost revenue. Using email marketing software, you... [...]

Content marketing helps you improve your authority among the target audience and boost sales. MarketingProfs is hosting ‘Content Marketing Friday Forum’ on Friday, August 12, 2022. The MarketingProfs team says, “Ready to up your content-marketing game? Register to attend our Content Marketing Friday Forum and you’ll get three educational sessions, live Q&A, and resources. Can’t make it on August 12? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.” Content Marketing Friday Forum MarketingProfs  [...]