Email marketing is one of the most successful marketing techniques. By learning about your subscribers, you can create highly relevant campaigns that bring more revenue. HubSpot contributor Rebecca Riserbato has shared seven useful strategies to help you know your email subscribers. He says, “In this post, let’s review the top strategies you can use to get to know your email subscribers according to research. 1. Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. Find out what emails perform best. Is there a pattern? What topics is... [...]

Keywords are your short phrases used in search engines that help people find your content. Meta descriptions are HTML meta tags that inform search engines about your post and page content. Quick Sprout contributor Lars Lofgren has published a new guide ‘How to Add Keywords and Meta Descriptions in WordPress’ to help you make the most from your WordPress publishing. He says, “This guide will help you understand how you can add keywords and meta descriptions in WordPress to make your website more enticing and click-worthy. Ready? Let’s begin. What to Expect When Adding Keywords... [...]

It is important to keep your website up to date and a look that catches people’s attention. Remember, your website is an entry-point for most of your customers. Marketing Week has published a new guide called ‘The 7 Phases of a Website Redesign’. The MW team says, “Save time and effort by identifying problems throughout the website redesign process, ensuring the new site has a quality foundation. With this guide, you can learn more about the key phases of a website redesign and how to make sure the process runs smoothly”. The 7 Phases of a Website Redesign Marketing... [...]

Content Marketing continues to grow in popularity along with the various digital platforms available to businesses for promotions. Forbes contributor Scott Severson has published an article focusing on customer experience and content. He says, “In a world where our interactions with customers are increasingly on digital platforms, the best customer experience and content win. Let’s begin with customer experience, or CX. Optimizing your CX is all about creating value and removing friction. How can we break down barriers for our customers? Common Things Businesses Can Do to Improve CX Create... [...]

Good site speed is one of the most important considerations that your visitors have. It is important to follow the basic process that can help you speed up your WordPress website. Quick Sprout’s Lars Lofgren has shared a three-step process to help you clear your cache in WordPress. He says, “An information overload can make your website seriously slow. Moreover, at times, you may not see the changes you made to your website right away. Precisely why a little WordPress cache cleanup becomes necessary. What to Expect When Clearing Your Cache in WordPress A three-second delay can cost... [...]

Heading tags are HTML code on a webpage that helps distinguish the parts of a webpage and tie ideas together. These tags help search engines and website visitors to identify various sections of a site. Bruce Clay has published an article explaining heading tags and there importance for SEO. He says, “Search engines crawl webpages to better understand what they are about. One of the ways we can help search engines better understand the content on a webpage is through heading tags. If you consider that heading tags act as a table of contents for a webpage, then you can see how scanning the... [...]

Google Calendar can help you to efficiently schedule your tasks. By discovering all of its features, you can make the most from this service. HubSpot contributor Ginny Mineo has shared 21 Google Calendar features that can make you more productive. She says, “Google Calendar can start to feel a lot less simple the more events you have on your agenda. Luckily, there are some cool hacks and under-the-radar features you can use to make your life in Google Calendar much easier to organize. Below are 21 of our favorite tips, tricks, and features available in Google Calendar. 21 Google Calendar... [...]

Daven Michaels teaches “$3K per Day” Daven Michaels is coming to visit IM NewsWatch in our Conversations webinar series. He is an experienced online marketer who has a lot to share with those of us who are not quite as far along in our career. He will share his experience in a particular project that turned out to quite successful for him. He titles his talk “$3K Every Day”. In his long-lasting project, that was his success rate; on average, he earned $3k per day. Of course, he can’t (nor can IM NewsWatch) guarantee that you will earn that much, even if you take good... [...]

Core Web Vitals are a set of user-facing metrics related to speed, responsiveness and visual stability, to help site owners measure user experience on the web. Search Engine Journal has published ‘Improving Core Web Vitals: A Technical SEO Guide’ to help you understand and improve core web vitals. Jamie Indigo says, “Technical SEO professionals need to diagnose and provide solutions for a better, user-centric experience. Here’s what you need to know about improving CWV. Real humans want good web experiences. What does that look like in practice? Well, one recent study cited... [...]

What’s something that almost every video, commercial, and sales video, needs? Answer: Narration. They need human voices to read scripts, explain concepts, and keep viewers engaged. The problem is cost. Voiceovers are expensive. Go on the freelance sites, and you’ll find that you can end up paying a lot for your voiceover. One highly rated voiceover provider charges $200 for 100 words, and $25 for each additional 1 to 100 words. An average 5 to 6 minute video has around 1,000 words, that would cost $425! So we need a better solution, one that is affordable for all of us, and doesn’t requires... [...]