Watch the Copyblogger podcast episode ‘How To Analyze Your Competition’s SEO’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll be able to understand how other websites in your industry are building their search authority, as well as where opportunities lay for you.” Copyblogger  [...]

Forrester has made available a video replay of a panel discussion on ‘Here’s How To Plan And Budget For 2023 Cybersecurity Trends’. The Forrester team says, “As 2023 approaches, security leaders are hard at work planning for the cybersecurity trends headed our way – setting budgets, developing plans, and establishing priorities. Is your plan on track? Watch and learn how you can plan your security program for the year ahead. We’ll show you what’s top of mind for security leaders across industries and geographies.” Watch the discussion to learn: How a potential recession... [...]

Neil Patel has published a new video ‘My Biggest Advertising Mistake (and What I Learned)’. He says, “My biggest advertising mistake and what I learned. Many people assume I’ve always been at the level I’m at now, and the level I’m at now isn’t the best. I can still get better and improve. But I’m a New York Times bestselling author. I’m a sought-after entrepreneur and marketer. I’m a thought leader in the digital marketing space. And that’s not to brag. Behind every success story are thousands of failures, and my biggest failure... [...]

Content Sparks is making its Content Sparks Curriculum Planner available today and tomorrow. Most people find that a curriculum (i.e., a series of related courses) is the best way to make online courses more profitable for their business. When your students finish one course, invite them to study the next course in the series. Why not download this planner at no charge and see how you could deliver a series of courses and boost your business? In your planner, you will find these topics: Get Quick Curriculum Ideas – based on different audiences Set Your Course Goals Outline Your Curriculum... [...]

Your email marketing success depends on a variety of elements. Email open rate is one of the most important of them. MarketingProfs contributor Chan S. White has published an article on picking the right email sender name for your email campaigns. He says, “Consider these best-practices that I rounded up from some top B2B consultants at Oracle marketing consulting. 1. Reserve the tactic for late-funnel communications Early in a relationship, a prospect or subscriber is going to be much more familiar with your brand name than the name of anyone at your company. That includes your CEO, who... [...]

Did you miss any of these earlier this year? The Firelaunchers and Eric Holmlund are offering a Christmas Special Deal at 50% off on these 5 top SaaS software tools for 5 days only. InstantVidz is a Vertical Video Creator App With 100+ Editable & Unlimited Searchable Vertical Marketing Templates, Built-In Video Editor, VOX Creator To Create Hundreds Of Attention Grabbing Vertical And Horizontal Videos! Use this easy new app to instantly create engaging and creative vertical videos from over a hundred editable (& unlimited searchable) templates in hot niches that will grab views and... [...]

A Facebook Lookalike Audience is a custom advertising audience that can be used to reach people similar to your current customers. Hootsuite has published a new guide for 2023 on ‘How to Use Facebook Lookalike Audiences’. It will teach you how to create Facebook Lookalike Audiences for your Facebook ads, and grab 9 best practices from experts. Sara Nguyen says, “People in a Lookalike Audience are more likely to engage with your content than the general public, which makes this type of ad targeting particularly valuable. Here are other reasons to choose Lookalike Audiences over... [...]

It is important to identify the kind of content and the right time to publish on social media to achieve the best results. HubSpot contributor Erica Santiago has published an article featuring useful tips on how often you should publish blog, video, and social media content. She says, “To find out how often you should post content, conduct audits for your marketing channels to track your audience’s behavior and your content’s performance. You can conduct a website audit to assess your blog and web pages. You can also perform a social media audit to do the same for your social... [...]

MOZ SEO expert Dr. Peter J. Meyers has published an article featuring 2022 YouTube and video SERP result changes. He says, “When you think of video results on Google in 2022 (and video optimization), you might think of something that looks like this (from a search for “flag football”): In mid-October, we noticed a drop in this type of video result, and that drop became dramatic by late-October. Did Google remove these video results or was our system broken? As it turns out, neither — video results have split into at least three distinct types (depending on how you count). (1) Video... [...]

WebPrimo Plus is being launched today, and there is a training webinar at 10 AM EST to show what it can do for you. At one time (in internet years, it was a long time ago) you could attract a fair amount of traffic with a rather mediocre website. Now, though, due to the rapidly increasing competition for customer attention, we all have recognized the need to have a feature-rich and attractive website in order to do business online. Creating that kind of site is not an easy task unless you are both a creative designer and a web programmer. You need help from the experts to do it right. Whether... [...]